One of the best pieces of advice that I can give to anyone wanting to buy a watch is this: go and try it on. That may seem obvious to most, but given that you can now research a watch and have it delivered to your front door without leaving the couch, there is an increasing temptation to buy a watch based on photos alone- most of which are taken in a studio with fancy lighting and heavy editing.
Likewise, you can’t review or learn about a watch from official photos …

The story of the TAG Heuer Carrera 1887 41mm has been one of the more interesting tales in TAG Heuer’s recent history. First, there was the controversy over the origins of the movement, then there was the prototype Carrera 1887 (V1) shown at Basel 2010. This model never made it into production, but a modified version did have limited release (V2). Then photos of a third version (V3) began to circulate- was this a fake? A separate model?
There has been some confusion on the changes: why they happened and which markets would be getting …

When it comes to classic 1970s design, few watches are better examples of that periods’ look than the Heuer Silverstone. Launched in 1974, the Silverstone was available with a choice of three dial colours- Red, “Fume” and Blue.
The Silverstone was launched as the replacement for the Heuer Monaco, which today may be an icon of the TAG Heuer range, but by the mid-1970s, had proved to be a clear commercial failure. Heuer didn’t want to lose the trademark square case of the Monaco, and so softened the design, looked up …

TAG Heuer has taken the wraps off the new Formula 1 Series ahead of its Pre-Basel launch event in Geneva. While the existing series ballooned into a dizzying array of models, the new series keeps things focused with three flavours- a Watch, a Chronograph and a Watch with an alarm function. Giving the series variety is the array of materials- including stainless steel, aluminium, ceramic and titanium-carbide- employed to give the different models their own look and feel.

Since its introduction back in 1986, the The Formula 1 has been TAG …

The TAG Heuer Formula 1 has a special place in the brand’s history, being the first watch released following the acquisition of Heuer by Techniques d’Avant Garde (“TAG”) in 1985. While Heuer had spent the late 1970s and early 1980s desperately trying to make money from mechanical watches that were designed for a very different competitive environment, the Formula 1 was a watch of its time. It was the first analogue Heuer/ TAG Heuer series to be quartz-only and to this day there has never been an automatic model.
The inspiration …

My first watch of 2010 arrived this week and its something a little different from the usual 1970s Heuer Chronographs- a 1990 TAG Heuer F1 quartz Chronograph (ref. CA 1211-RO). I’m planning a more detailed look at the TAG Heuer F1 series shortly, so today only a brief  overview of this watch.
This is the second series F1 watch, and the first to come with a chronograph function, via an ETA 251.262 quartz movement. While its tempting to think of the F1 as TAG’s “Swatch”, this was no cut-price special- the …