Ultimate Guide to  the Heuer Camaro

While many vintage Heuer models are now well-known by collectors- and therefore have prices to match- one of the most stylish models from the late 1960s continues to fly under the radar- the Heuer Camaro. Named after the Chevrolet Camaro that was launched in 1966, the Camaro offers a similar style to the Carrera, but in a slightly larger, cushion-shaped case.
A Swiss watch named after an American muscle car? Jack Heuer once told us that he named the watch after the Chevy Camaro because he was seeking to strengthen Heuer’s …

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Hands on Review- TAG Heuer Carrera Calibre 17 Jack Heuer Boutique

TAG Heuer has dropped a surprise to close out the year with two new boutique-only Carreras based on the highly successful Carrera Jack Heuer 80th Birthday edition. Given that the new models pay tribute to the design of Jack’s 80th birthday present from last year, it seems appropriate to call the new pair the Jack Heuer Carrera 81…even if that isn’t an official name.
There are two new models to add to the family- one with Blue highlights (centre) and the second that inverts the colours of the original, offering an …

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What Jack Did Next

On the surface, the story of Jack Heuer’s career is quite straight forward. From the time that he took over the running of his family business in 1962, Jack Heuer led a wave of innovation at Heuer- firstly through mechanical movements and later as a pioneer in electronics. Then the Swiss watch crisis crashed over Heuer, Jack Heuer sold the company and left the industry, before returning to what was now TAG Heuer in 2001 as the Honorary Chairman.
While this outline is accurate enough, it neglects the deeper story of …

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Ultimate Guide to the Heuer Silverstone

When it comes to classic 1970s design, few watches are better examples of that periods’ look than the Heuer Silverstone. Launched in 1974, the Silverstone was available with a choice of three dial colours- Red, “Fume” and Blue.
The Silverstone was launched as the replacement for the Heuer Monaco, which today may be an icon of the TAG Heuer range, but by the mid-1970s, had proved to be a clear commercial failure. Heuer didn’t want to lose the trademark square case of the Monaco, and so softened the design, looked up …

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History of Heuer V: 1969 in Focus

By now you may have read that TAG Heuer has called its newest in-house chronograph movement the Calibre 1969. We’ve told you that 1969 was a pivotal year in the history of TAG Heuer, but who better than Mark Moss to bring you in detail a look back at the year that everything changed- 1969.
Yes. We have covered the 1960s already in our occasional history series. But 1969 is a particularly significant year, so we thought it worthwhile to highlight it individually with its own article. There were significant world events …

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History of Heuer IV: 1960s

In the 1950s Heuer, at the instigation of some of its senior management, had experimented with a range of non-chronograph watches. This had just exposed them to wider competition amongst the Swiss watchmaking companies though and ultimately didn’t pay off. As Jack Heuer explained to Calibre 11, the problem was that many brands sourced their dials and movements from the same suppliers:

And so Heuer set out with the intent to focus on their strengths in the ‘60s. And those strengths meant chronographs, timers and stopwatches, something the company understood well. …

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History of Heuer III: 1950s

By the start of the 1950s, the post-war boom in sales of chronographs to war veterans was beginning to tail off, leaving Heuer with additional manufacturing capacity. The decision was made to branch out into the sale of non-chronograph watches to make use of this otherwise excess capacity. Since the first wristwatches appeared in the teens, the majority of Heuer’s wristwatch production had been chronographs but with that niche shrinking, management decided to explore straight time-keeping watches. The majority of the business continued nonetheless to be in stopwatches and timers.
Notable …

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