Concept watches- like concept cars- can take one of two forms: either an outlandish styling exercise to win a few headlines, or a genuine preview of where a brand is headed. The TAG Heuer Mikrogirder, announced last week in Geneva, is definitely the latter. In fact, perhaps the least interesting part of the Mikrogirder story is the headline number of 5/ 10,000ths of a second. It’s easy to be blase about such a stunning achievement, but if TAG Heuer had simply reached this milestone by developing a  faster evolution of …

The TAG Heuer Formula 1 has a special place in the brand’s history, being the first watch released following the acquisition of Heuer by Techniques d’Avant Garde (“TAG”) in 1985. While Heuer had spent the late 1970s and early 1980s desperately trying to make money from mechanical watches that were designed for a very different competitive environment, the Formula 1 was a watch of its time. It was the first analogue Heuer/ TAG Heuer series to be quartz-only and to this day there has never been an automatic model.
The inspiration …

Since its release back in 2008, the Carrera Day-Date Calibre 16 has become one of the most popular watches in the TAG Heuer range: bigger, bolder and more intricately designed than most of the Carrera models, the Day-Date model is the Alpha Male of the Carrera pack.

TAG Heuer offer the combination Day-Date feature on several Calibre 16 watches, (The Aquaracer and- in the past- the Link) but typically the only change between the “Date” and “Day-Date” model is the larger date window and additional functionality implied by the name. As …

It’s easy to get caught up in the hyperbole of writing about watches- reading most press releases you’d get the impression that every new model hand crafted in the Swiss Valleys was a ground-breaking chapter in that brands history. A technical and artistic revolution, all contained in a wristwatch.
But even with this warning in mind, let me put forward this view: the re-edition of the 1964 Heuer Carrera from 1996 is the single most important TAG Heuer (i.e. post 1985) ever released.
Try and imagine today’s range not only without the …

Jack Heuer is one of the legends of the Swiss watchmaking industry, having led Heuer through it’s most dynamic- and turbulent- era.
The watches today that we think of when people talk about their love of vintage Heuer watches were all created under Jack Heuer’s leadership- Monaco, Autavia, Carrera, Monza, Montreal, Daytona, Silverstone- and many more.
Having cut his ties with the company following its forced sale in the early 1980s, Jack Heuer went on to a successful “second career” in the electronics industry, before returning to TAG Heuer in 2001.
But Jack …

The re-editions of the Carrera are generally considered the best executed of the various classic watches bought back to life. The Carrera re-edition of 1996 was the first attempt by TAG to tap into its history and was successful in bringing the Monaco, Autavia, and Silverstone, to a new generation of  collectors.
Of these various re-edition models, perhaps the most sought-after is the 1964 limited edition (Ref. CV2117), known as the Jack Heuer 40th anniversary Carrera. The watch was announced at Baselworld in 2005 to mark the 40th anniversary of the …