First Look: 2014 Monaco Calibre 12 Boutique Edition

As regular readers will know, TAG Heuer has in recent years stepped up the number of models sold exclusively through their boutiques. And today we have the newest member of that family, the 2014 TAG Heuer Monaco Calibre 12 Boutique Edition. The key with these watches is to understand that they are typically a “twist” on an existing model, rather than a fully fledged limited edition made in larger numbers where TAG Heuer is able to spread the cost of a truly bespoke model.
And that’s certainly the case with the …

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[Posted by: David Chalmers | 22 Sep 2014 | 2 Comments ]
Ultimate Guide to the Heuer Camaro

While many vintage Heuer models are now well-known by collectors- and therefore have prices to match- one of the most stylish models from the late 1960s continues to fly under the radar- the Heuer Camaro. Named after the Chevrolet Camaro that was launched in 1966, the Camaro offers a similar style to the Carrera, but in a slightly larger, cushion-shaped case.
A Swiss watch named after an American muscle car? Jack Heuer once told us that he named the watch after the Chevy Camaro because he was seeking to strengthen Heuer’s …

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[Posted by: David Chalmers | 18 Apr 2014 | 6 Comments ]
History of Heuer I: Foundation- 1920s

In the first of an occasional series where David and I will look at decade by decade events in Heuer and TAG-Heuer’s history, I take a look at significant events that happened to the company between its foundation in 1860 and the end of the 1920s.
So much for decade by decade you might think, but I will still break this first article down by decade, it’s just that we don’t have as many documented watches to show you from this period. That’s not to say nothing happened, it was certainly …

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[Posted by: Mark Moss | 6 Feb 2012 | 3 Comments ]
James Bond and TAG Heuer: The Living Daylights

While today you might associated James Bond with Omega watches, here is something you may not know: Before Bond strapped on his Seamaster he wore a TAG Heuer in the 1987 James Bond movie The Living Daylights.

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[Posted by: David Chalmers | 3 Apr 2010 | 18 Comments ]
Hands on Review- TAG Heuer Formula 1 Calibre 16 Chronograph

The reaction to our story back in June on the new Calibre 16 Formula 1 was very strong, with the article being the most popular read on Calibre 11 for the last couple of months.
The new chronograph is the first men’s Formula 1 in 27 years not to be powered by a quartz movement, and represents a change in the positioning of the Formula 1 series: where the F1 used to be the entry-level TAG Heuer, the new Calibre 16 models are perhaps a sign that the Formula 1 range …

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[Posted by: David Chalmers | 15 Sep 2013 | 20 Comments ]
Ultimate Guide to the TAG Heuer Formula 1

The TAG Heuer Formula 1 has a special place in the brand’s history, being the first watch released following the acquisition of Heuer by Techniques d’Avant Garde (“TAG”) in 1985. While Heuer had spent the late 1970s and early 1980s desperately trying to make money from mechanical watches that were designed for a very different competitive environment, the Formula 1 was a watch of its time. It was the first analogue Heuer/ TAG Heuer series to be quartz-only and to this day there has never been an automatic model.
The inspiration …

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[Posted by: David Chalmers | 7 Jan 2012 | 37 Comments ]
New Arrival- TAG Heuer F1 Chronograph

My first watch of 2010 arrived this week and its something a little different from the usual 1970s Heuer Chronographs- a 1990 TAG Heuer F1 quartz Chronograph (ref. CA 1211-RO). I’m planning a more detailed look at the TAG Heuer F1 series shortly, so today only a brief  overview of this watch.
This is the second series F1 watch, and the first to come with a chronograph function, via an ETA 251.262 quartz movement. While its tempting to think of the F1 as TAG’s “Swatch”, this was no cut-price special- the …

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[Posted by: David Chalmers | 9 Jan 2010 | 42 Comments ]