Comments on: TAG Heuer’s 1887 Calibre: In-house Design?

By: 2009: Heuer and TAG Heuer Year in Review | Calibre 11

2009: Heuer and TAG Heuer Year in Review | Calibre 11 — Tue, 29 Dec 2009 04:55:02 +0000

[...] Calibre 1887 Controversy: By some margin this was the most read story on Calibre 11- partly because the story was picked up [...]

By: Jerry

Jerry — Fri, 25 Dec 2009 04:02:39 +0000

In-house is in-house. Highly modified base movement is highly modified base mvnt. That ultimately is the bottom line; no need to get “technical” with terms, lawyers, and internet rage.

Any monkey can throw any number of catch-phrases, try to redefine understood terminology, and make something sound more sophisticated than what it really is. Come on, let’s be honest with each other here; someone at Tag dropped the ball on marketing the new 1887 and it got passed through management somehow. Maybe they’re trying to play us for fools? Maybe they thought we wouldn’t notice? Maybe they wanted to generate negative publicity at launch? Regardless, someone should take responsibility, salvage this situation with dignity, and attempt to build credibility with the fans again.

Other design houses may be mocking the launch of the 1887, but I wouldn’t pay attention to them. Continue doing what you need to do, and keep innovating. Mr. CEO, thanks for coming forward. Playing damage control like this, I believe, is only the first step.

Best Regards.

By: TAG Heuer Calibre 1887- Update | Calibre 11

TAG Heuer Calibre 1887- Update | Calibre 11 — Wed, 23 Dec 2009 01:31:53 +0000

[...] on the Calibre 1887 controversy, which if you’re not familiar with you can read about at this link where the story first [...]

By: over sunglasses

over sunglasses — Sun, 20 Dec 2009 23:49:30 +0000

Hi, I applaud your blog for informing people, very interesting article, keep up it coming

By: TAG Heuer caliber 1887 | Watch.ph

TAG Heuer caliber 1887 | Watch.ph — Sat, 19 Dec 2009 07:24:12 +0000

[...] made. J.C.Babin, TAG Heuer’s CEO, also mingles in the discussion on Watchuseek and on weblog Calibre 11, a watch weblog entirely dedicated to Heuer and TAG Heuer. He speaks about the modifications made [...]

By: TAG Heuer’s new 100% in-house designed caliber 1887… OUCH! | Watch.ph

TAG Heuer’s new 100% in-house designed caliber 1887… OUCH! | Watch.ph — Sat, 19 Dec 2009 06:26:01 +0000

[...] Kyle Stults of Perpetuelle did a very nice job on describing the whole matter in a blog post on his website. Click here for Kyle’s article, “TAG Heuer shoots itself in the foot on Tag Heuer Caliber 1887 launch”. Also check-out TAG Heuer devote website Calibre11.com. [...]

By: Hodinkee Recommended Reading: "Tag Heuer Shoots Itself In The Foot" on Perpetuelle.com | Watch.ph

Fri, 18 Dec 2009 18:16:34 +0000

[...] PR nightmare is that the CEO of Tag Heuer, JC Babin has admitted on the Heuer-enthusiast site Calibre11.com that the new Tag Heuer Caliber 1887 IS indeed based on a Seiko movement. So then what gives? [...]

By: TAG Heuer caliber 1887 subject of discussion | Monochrome - Fine watches

TAG Heuer caliber 1887 subject of discussion | Monochrome - Fine watches — Sat, 12 Dec 2009 13:31:18 +0000

By: Admin

Admin — Fri, 11 Dec 2009 13:42:53 +0000

Thanks Jean-Christophe- can you give us some clues on which models we’ll see the new movement in first? Is the speculation about a special Carrera for the 150th anniversary correct?

David

By: Jean-Christophe Babin

Jean-Christophe Babin — Fri, 11 Dec 2009 13:18:09 +0000

Hello,
The patent is a 1997-1999 SII (Seiko Instruments Inc.) patent which was granted to TAG Heuer to use as IP for its own movement. On that base, TAG Heuer totally engineered, industialized and redevelopped the main parts of the Caliber, all manufactured in Switzerland either by TAG Heuer in its Cornol Factory (Plate, bridges) or by top-end swiss suppliers such as Nivarox for the assortment of Kif for the raquetterie. The movement and its 320 parts is then 100% assembled in another TAG Heuer Factory in La Chaux-de-Fonds. The movement is 29.3 mm diameter and 7.13 mm thick i.e. different from the original TC78 patent. It is absolutely Swiss Made and meets TAG Heuer highest quality requirements. 19 of the 20 components suppliers involved in making the other parts are swiss. SII supplies to TAG Heuer some pins, screws or levers. But not major horological components. Many movements manufacturers use components coming from both Switzerland and other countries as eventually what counts is to put together the best quality possible within the swiss unique watchmaking craftmanship frame.