News of the TAG Heuer Silverstone re-edition

New TAG Heuer Re-edition series for the 150th anniversary

Decline in Swiss watch exports and the importance of Hong Kong and Singapore as global watch markets

The Lemania Heuer Silverstone reference 510.403 from Calibre11.com- Vintage Heuer Blog; TAG Heuer blog

Last year TAG Heuer released a limited edition Grand Carrera for the inaugural Singapore Grand Prix- which was also the first ever race to be held at night. Singapore has been a strong market for limited edition watches, with TAG Heuer, Sinn and others releasing Singapore-only models
The 2008 watch (pictured right) sold out quickly, but the black and green colour combination looked a little odd, albeit distinctive.
With the 2009 Singapore race coming up, TAG have tried again and this time with much more success. Photos of the new model on …

Photo of the TAG Heuer Calibre 5 and the Calibre 1 Limited Edition

The retro trend that kicked off in the late 1990′s must have been a dream for the marketing and product development guys. Step 1) Rifle through your brands old product catalog. Step 2) Modernise the design- a little. Step 3) Pump out a heritage based ad campaign. Step 4) Lunch.
Put yourself in the shoes of the team at TAG: the Carrera and Monaco re-editions had been a huge success for the company- how long must it have taken for someone to realise that there had not yet been a re-edition …

A scan of a 1969 Chronosport catalog showing the Chronomatic Monaco, Autavia and Carrera

Nice looking box…only available in Portugal. Any guesses?

Collecting vintage watches is a great hobby because its not just about the watches you have, but the stories of how you hunted them down.- the late night Ebay bargains, the fabled stories of stumbling upon a NOS Monaco at a watch store in the middle of nowhere and the restoration projects come good. The reality is that anyone could build an instant Heuer collection from scratch pretty quickly simply by buying from one of the specialist Heuer dealers…but I’m not sure that would be as satisfying in the long …

One of the great aspects of the Heuer Autavia was the variety of movements, case designs and colours variations that are available. From the iconic two-register Automatic Siffert to the three-register GMT manual, there are many classic Autavia designs. Perhaps the rarest is the Diver 100 (Ref. 11063P), a model which appeared only once in the 1982 catalogue.
This model borrows much of its style from the Rolex Submariner- the bezel design, circular hour markers and Mercedes-style hands are straight out of the Rolex  design book. The Diver 100 comes on …

TAG Heuer have released several limited edition Monaco models, including the re-edition variants detailed in a previous post. You have probably also seen the three Gulf/ Vintage limited editions which TAG have released over the last couple of years. But have you ever seen one of these?
This is a very rare limited edition of 200 watches issued by the famous French watch boutique Ferret in the Cote d’Azur. Its hard to see from the photo, but the watch has “2001″ in red numerals just under the Heuer logo. TAG did …