Articles Archive for October 2009
F1 Racers, Limited Edition, Link, McLaren »
For better or for worse, watch ambassadors have become an indispensable part of the marketing landscape these days. Some of them have a genuine affinity with the brand they’re representing, some see their watch deal as just another in their portfolio of celebrity endorsements.
While the ambassador concept doesn’t do a lot for me, I have to confess that a big part of the reason that I started getting interested in TAG Heuer was because it was the watch worn by my favourite sportsman: Ayrton Senna.Senna was the perfect ambassador for …
Camaro, Up Close, Valjoux 72 »
Carrera, Future Models »
Chronosplit, The Ultimate Guide »
It must have been an interesting day in 1975 when the new Heuer catalogue arrived at the retailer. Take a look at the 1974 catalogue- all the classics are there with a range of Calibre 12/ 14 and 15 movements: Monaco, Autavia, Carrera, Calculator, Silverstone and Montreal. Most of us would be happy to just collect the watches that appear in this single catalogue, as each of these models is coveted by collectors today.
Imagine the shock in 1975 when Heuer introduced the Chronosplit range- a combination LCD/ LED solid-state quartz …
5100 Series, Lemania 5100, Silverstone »
There has been some intense debate over the last few days about the Heuer Silverstone Lemania, and in particular the authenticity of one example. As was the case with many Heuer models in the early 1980s, there are some inconsistencies between different examples of the watch, which has led to questions over what characteristics a 100% genuine Silverstone Lemania should have.
You can read more about the points being debated here and here
The Lemania Silverstone is one of my favourite Heuer watches and you may recall this earlier post on …