Hands on Review- 2010 TAG Heuer Link

Posted by: David Chalmers   |   19 June 2010   |   15 Comments  

The TAG Heuer Link range traces its origins back to the S/el (“Sports and Elegance”) watch that was introduced in 1987. Designed by Eddie Schopfer- the same man responsible for the 2000 series- the S/el came to symbolise 1980s/ early 1990s TAG Heuer….for better or worse.

The S/el was re-designed and re-named “Link” in 1999, and was followed by in 2003 by a second-generation Link, the design of which continues today.

All of the Men’s Link series use the same basic design- a 42mm brushed stainless steel case with matching bracelet. There are a vast range of movements offered- Calibre S, Calibre 16, Calibre 7, Calibre 36, Calibre 5 and a range of quartz movements with differing date complications. There is also a range of different bezels used to give each model a distinctive look.

For 2010 TAG Heuer has launched several new models, including three that I was able to review- the Limited Edition Tiger Woods quartz Watch and Roman Numeral Chronograph and the Advanced Calibre 7 GMT watch that was previewed at Baselworld.

The Link series continues the philosophy established by the S/el: a sporting “executive” watch with a distinctive “Link” bracelet. Rather than flat brick-like links, those in the Link bracelet are S-shaped, which TAG Heuer claim offers better comfort. As these bracelets hadn’t been sized, I didn’t actually wear any of these Links and so can’t report whether this rings true in reality.

Link GMT

The TAG Heuer Link Calibre 7 Advanced GMT Magnetic Bezel (Ref. WJ2010) uses the Calibre 7 movement, which is an ETA 2993/2 automatic calibre, and offers a clever take on adding a GMT complication- a magnetic bezel.

Here’s how the magnetic bezel works: Once you have set your home city/ time-zone (which is set using a hidden button on the side of  the case at 10 o’clock), rotating the bezel also rotates an internal disc with the names and time zones of 24 cities. You can see in the photo below that the watch is set to Hong Kong time- and so the GMT arrow-hand is pointing to 5pm, in this case the same as the time shown on the watch.

So, it’s a simple idea but a nice twist on the typical GMT- systems and a cool point of difference.

Another feature of all recent TAG Heuer watches is the use of texturing on the dial to distinguish between different models in a series, and the Link is no different. The Link GMT uses a circular pattern around the circumference of the outer-dial, contrasting with the flat-black finish of the inner-dial.

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