Home » Archive

Articles Archive for December 2010

Calibre 11 Website, Future Models »

2010- The Year in Review

As 2010 comes to a close, so too does TAG Heuer’s 150th anniversary- a year with new releases, a concept watch with magnets, electric cars and the landmark sale of 81 vintage Heuer watches. So settle back with  your Christmas leftovers and a glass of yuletide cheer as we both look back over 2010 and look forward to see what TAG has planned for its 151st year.

Favourite Watch
There were many high-profile releases in 2010- the new Carrera 1887, the Aquaracer 500m Chronograph, the Aquaracer Full Black, the Monaco Vintage and …

Carrera, Re-Edition Series »

Heuer Carrera 1964 Re-edition

It’s easy to get caught up in the hyperbole of writing about watches- reading most press releases you’d get the impression that every new model hand crafted in the Swiss Valleys was a ground-breaking chapter in that brands history. A technical and artistic revolution, all contained in a wristwatch.
But even with this warning in mind, let me put forward this view: the re-edition of the 1964 Heuer Carrera from 1996 is the single most important TAG Heuer (i.e. post 1985) ever released.
Try and imagine today’s range not only without the …

Carrera, Future Models, Limited Edition, Mikrograph »

Scoop: Carrera Mikrograph

Given all the celebrations and new products launched in 2010 for TAG Heuer’s 150th anniversary, you could be forgiven for thinking that 2011 will be a relatively quiet year. The good news for the fans is that in the next month or so, we’ll see the first of the 2011 watches, the highlight being the new Carrera Mikrograph. While the details of the watch are still under wraps, Calibre 11 can show you today a sneak preview of the new watch and give a few hints on this exciting new …

Monaco »

Parsons New School for Design Monaco

Back in October, TAG Heuer announced the “art of watchmaking” competition with Parsons the New School for Design, where students were given the chance to put their own spin on the iconic Monaco. The key rule of the competition was not to alter the basic square Monaco case, but almost everything else was open, including the material, color and design of the dial, sub-dials, hands, indexes and folding buckle.
The winner has the chance to have their design released as a Limited Edition series, which is a great opportunity for a …

Calibre 1887, Calibre 360, Calibre S, Chronomatic, Lemania 5100, Mikrograph, Movement/ Calibre, Pendulum, Sellita, V4 »

TAG Heuer Movements: Yesterday, Today and Tomorrow

It’s hard to remember a time when there has been so much focus on the movement that sits inside a watch- where it comes from, who designed it and who made it. It may sound strange to say that there was little focus on movements until around 2000- after all, they are not only an integral part of the watch, but are the actual components that deliver the primary function of a watch- keeping time.
I suspect that a big part of the reason was that by the 1990s no-one, putting …