First Look: New TAG Heuer Link Series

Posted by: David Chalmers   |   9 June 2011   |   29 Comments  

Continuing on the fast pace of new models this year comes perhaps TAG’s most important mainstream release for 2011- the new Link series.  Along with the Carrera, the Link is one of the top-selling TAG Heuer lines and is positioned as the “elegant” sports watch- you won’t see a Gulf-striped, PVD black versions any time soon.

First introduced in 1987 as the S/el, the range was re-named “Link” in 1999 after the distinctive “Double-S” shaped links in the bracelet. The design of the bracelet was one of the main points of differences of the watch, and the basic shape of the links continues today.

So What’s New?

The 2011 TAG Heuer Link is a relatively gentle update of the last series that was released in 2007. On the left you see the 2011 Calibre S and on the right is the previous model. The case has been updated, with slightly shorter lugs, a shorter crown and re-designed, smaller Chronograph pushers. Moving to the dial itself and you notice that the vertical texturing used on many other TAG models finds its way onto the Link.

Overall, the re-design is aimed at making the dial appear larger and more “open”- notice how the hour markers are a thinner design and that the inner-bezel has been re-designed to also be thinner than the out-going model.

And of course, this wouldn’t be the Link series without that famous bracelet (Fast Fact: This is the sole TAG Heuer series that is only available on a bracelet), which has also received a new design. The “Double-S” links are still there, but they are flatter that the earlier model.

The changes between the old and new Calibre S model can also be seen across the new range- see the 2011 Link Calibre 16 Chronograph on the left and the old model on the right.

TAG Heuer Link Quartz Watch

Kicking off the Link range is the Quartz watch, which uses the ETA F06.111 movement and features a 40mm case.  Like all of the new Links, the Quartz Watch is available with either a black or white dial- no other colours are available for the moment.

I like the simplicity of the Link Quartz- a classic design with a nice mixture of brushed and polished finishes.

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