Articles Archive for May 2011
Auctions, Mikrograph, Monaco »
TAG Heuer have launched this very special Monaco Mikrograph at the 2011 Monaco Formula 1 Grand Prix. The watch is a one-off creation that will be auctioned at the Only Watch Charity auction in September.
Pin ItThis is the second watch to use the new in-house Mikrograph movement. As a quick refresh, the Mikrograph is the first movement capable of 1/100th second accuracy, which it achieves through an innovative dual-barrel system. The first assortment powers the watch and features a 42-hour power reserve, while the second is dedicated to the Chronograph …
3000 Series, 3000 Series, LWO 283, Series Overview »
Not surprisingly, the last Heuer catalogue released in 1984 is a mix between the classic Heuer models appearing for the last time and the new generation models that would form the backbone of the TAG Heuer range through the 1980s.
Alongside the Chronomatic-powered watches (such as the Autavia, Skipper, Monza and Calculator) and Lemania 5100 watches (Carrera, Cortina and Silverstone) was an expansive range of diver watches- the 1000 and 2000 Series. Joining this range of diver watches for the first time in 1984 was a new premium range of watches- …
Concept Watches, Limited Edition, Monaco, V4 »
With the benefit of hindsight, we can now say that the Monaco V4 Concept of 2004 marked a turning point for TAG Heuer. Yes, TH had shown some innovative Concept watches before (The Micrograph of 2002 and the Monaco 69 in 2003), but the audacious V4 was the first sign that the “new” TAG Heuer was serious about re-establishing its credentials as a manufacturer and designer of advanced mechanical movements.
Pin ItSince 2004 TAG has shown a brace of innovative movements- the Calibre 360, the Pendulum, the Mikrograph and Mikrotimer- but …
Limited Edition, Monaco »
TAG Heuer has released this Special Edition Monaco, featuring a carbon-fibre dial, for sale in the United Kingdom.
The idea of developing a low-key special edition for particular markets has been a popular one recently- for example, last year saw TAG release several special editions, including a yellow Grand Carrera RS150 for Europe, a blue Grand Carrera RS150 for the UK and the Black and Green Monaco for the Singapore Grand Prix.
Pin ItThese watches are usually based on an existing mainstream models, but gently tweaked with different dials, straps or hands …
The launch of the Grand Carrera range in 2007 was a crucial one for TAG Heuer. Not only was it the first new series introduced since the S/el way back in 1987, but the new range had the tough task of pushing into a more premium segment of the market and to an older set of buyers, many of whom may have never owned a TAG Heuer before.
The importance of the series meant that it took four years to develop, with lead designer Christoph Behling telling Calibre 11 about …