Articles Archive for October 2011
Carrera, Limited Edition, Mikrograph »
TAG Heuer has released a second version of the successful Carrera Mikrograph, this time with an Anthracite dial and matching leather strap. Like the original chocolate-colored model, the Anthracite Carrera Mikrograph (Ref. CAR5041) continues the same classical styling that combines a Rose Gold Carrera case with a dial that evokes the layout of a Stopwatch.
To recap, at the heart of the watch is TAG Heuer’s revolutionary Mikrograph movement, which in an integrated in-house Chronograph movement capable of 1/100th second accuracy. What is unique about the movement is that it uses …
Interviews, Movement/ Calibre »
Unless you follow the business pages closely, you may have missed the result of a court case last month in the Federal Administrative Court in Berne. Calibre 11 doesn’t normally devote a lot of time to court cases, but this one is different as it confirms changes to the Swiss watchmaking industry that will impact all players- and in particular, volume producers such as TAG Heuer.
The Court upheld a decision made by the Swiss Competition Commission (known as Comco) to allow Swatch Group to begin reducing supply of its finished …
Calibre 12, Calibre 36, Monaco »
As the year starts to wind down, there are still a few new models to come from TAG Heuer, including this pair of McQueen Monaco’s. Just as earlier this year, TAG announced Silver and Orange Monaco twins (one in the classic Monaco case and the other a Monaco 24), this time we have two Blue editions named after the man who has become the face of the TAG Heuer Monaco- Steve McQueen.
These watches are interesting not just because of their designs, but also because they are the first of a …
Interviews, Limited Edition, Mikrotimer, Pendulum »
Earlier this week I spoke with TAG Heuer CEO Jean-Christophe Babin about TH’s movement strategy- and in particular, what was going on with two of their most innovative movements- the Pendulum and the Mikrotimer.
The Pendulum was unveiled at Basel in March 2010, with the Mikrotimer following exactly a year later. Along with the V4 and the Mikrograph, the four movements are developed and hand-built by the haute horlogerie team at TAG Heuer.
Coming up with cool concepts is one thing, but TAG Heuer have a good record at turning these ideas …