Articles Archive for October 2011
Carrera, Limited Edition, Mikrograph »
Following the success of the Carrera Mikrograph unveiled in Geneva earlier this year, TAG Heuer has released a second version of the watch- also a Limited Edition. but in Anthracite rather than Brown. There was no initial plan for a second Mikrograph- it was simply a case of the demand for the watch significantly outstripping the supply of the first version, which was limited to 150 watches.
To recap, at the heart of the watch is TAG Heuer’s revolutionary Mikrograph movement, which in an integrated in-house Chronograph movement capable of 1/100th …
Interviews, Movement/ Calibre »
Unless you follow the business pages closely, you may have missed the result of a court case last month in the Federal Administrative Court in Berne. Calibre 11 doesn’t normally devote a lot of time to court cases, but this one is different as it confirms changes to the Swiss watchmaking industry that will impact all players- and in particular, volume producers such as TAG Heuer.
The Court upheld a decision made by the Swiss Competition Commission (known as Comco) to allow Swatch Group to begin reducing supply of its finished …
Calibre 12, Calibre 36, Monaco »
As the year starts to wind down, there are still a few new models to come from TAG Heuer, including this pair of McQueen Monaco’s. Just as earlier this year, TAG announced Silver and Orange Monaco twins (one in the classic Monaco case and the other a Monaco 24), this time we have two Blue editions named after the man who has become the face of the TAG Heuer Monaco- Steve McQueen.
These watches are interesting not just because of their designs, but also because they are the first of a …
Interviews, Limited Edition, Mikrotimer, Pendulum »
Earlier this week I spoke with TAG Heuer CEO Jean-Christophe Babin about TH’s movement strategy- and in particular, what was going on with two of their most innovative movements- the Pendulum and the Mikrotimer.
The Pendulum was unveiled at Basel in March 2010, with the Mikrotimer following exactly a year later. Along with the V4 and the Mikrograph, the four movements are developed and hand-built by the haute horlogerie team at TAG Heuer.
Coming up with cool concepts is one thing, but TAG Heuer have a good record at turning these ideas …