Only a few months after the plans were first announced, construction has started at TAG Heuer’s new factory in Chevenez in the Jura Valley. The build for the 2,400 square- metre facility will last about 18 months and eventually employ more than 150 people.

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The headline news that you may have read is that TAG Heuer will transfer production of the Calibre 1887 from Cornol to Chevenez- but that is only half the story.
The real news is that TAG Heuer will also manufacture a new in-house movement at Chevenez, the …

The Jack Heuer 80th Birthday Edition Carrera is one of the most anticipated TAG Heuer watches in some time. The watch was first shown at Baselworld in March, and while it is not yet in the stores, we have been able to get our hands on an advanced prototype watch for a few days of use in the real world so that we can bring you the first review.

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As the name suggests, this Carrera is made to mark the 80th Birthday of Jack Heuer, the grandson of the TAG …

The TAG Heuer Kirium series was launched in 1997 and marked the end of one era and the birth of another. For more than 15 years TAG Heuer’s designs had been rooted in the “Six Features” look- steel sports watches with a rotating bezel and “Mercedes” hands. But the Kirium was the last new series to use this philosophy, with future TAG Heuer’s being more influenced by the success of the Carrera (relaunched in 1996) and Monaco (1997). Yes, the “Six Features” look continues to evolve with today’s Link and …

By the start of the 1950s, the post-war boom in sales of chronographs to war veterans was beginning to tail off, leaving Heuer with additional manufacturing capacity. The decision was made to branch out into the sale of non-chronograph watches to make use of this otherwise excess capacity. Since the first wristwatches appeared in the teens, the majority of Heuer’s wristwatch production had been chronographs but with that niche shrinking, management decided to explore straight time-keeping watches. The majority of the business continued nonetheless to be in stopwatches and timers.

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The TAG Heuer range in 1990 was totally unrecognisable from the range offered during the golden era of the 1970s and early 1980s. Gone were the great Motorsport- inspired names- Monaco, Carrera, Autavia, Jarama, Montreal, Silverstone- and gone was the innovative mechanical Chronomatic movement. In their place was a range of watches with numerical names that were organised in a clear hierarchy of good (1000 Series), better (4000 Series) and best (6000 series). This range, with a couple of exceptions, was entirely quartz powered, and instead of the Chronograph being …

Had it not been for that fateful weekend at Imola in 1994, Ayrton Senna would have turned 52 a couple of weeks ago. One of the first stories written on Calibre 11 back in 2009 was an overview of the Senna TAG Heuer Limited Editions, a post that is still popular, no doubt thanks to the renewed interest in Senna’s life and career in the aftermath of the brilliant movie Senna.

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This time we’ve got something special to share with you- the stories of two TAG Heuers that were owned …

Last time out, we looked at the formation of Heuer in 1860 and followed it through a number of decades of ups and downs. We left it in good health, with official representation at 3 consecutive Olympic Games and making inroads into the US thanks to collaboration with Henry Freund.

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The article ended in the 1920s. Throughout much of that decade, business had boomed for many companies, fuelled by technological advances in transport, communications and power and it became known as the “Roaring Twenties”. Markets were buoyant and traders ebullient …

Calibre 11 has covered the key developments in TAG Heuer’s movement strategy over the last 18 months and today we can bring you a detailed look at what is happening in 2012 and beyond. And the news is significant: more in-house Calibre 1887s, a new high-end mass production movement and a continued move away from ETA, Nivarox and the rest of the Swatch Group.

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New in-house Movement

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The most significant news from TAG Heuer today is that it has confirmed that it is tooling up to manufacture a new high-end …

One of the best events on the world motoring calendar is the Festival of Speed held at the famous Goodwood Estate in West Sussex, England. The Goodwood Circuit- like Silverstone- was a former Airfield that was converted into a racing track after the end of World War II. The circuit ran a series of famous endurance races in the 1950s and is notorious for being the track that claimed the life of McLaren founder Bruce McLaren in 1970.
After a break of almost 30 years, the current Earl of March reintroduced …

Just when you thought that Basel was over, we can tell you today a little about a very special watch coming from TAG Heuer later this year- the TAG Heuer Mikrotourbillon S- yes, a Tourbillon (and a double Tourbillon at that) from TAG Heuer. Even better news for a small group of well-heeled collectors is that this is not a concept watch, but one that will be made in small numbers later this year. The watch is yet another development of the TAG Heuer Mikro platform and another complex high-precision …

Continuing with the 2012 Basel releases are a brace of Gold Carrera 1887 41mm Chronographs- two in 18k Rose Gold and one in Steel and Yellow Gold. The watches continue both the expansion of the Carrera 1887 range, and the tradition of the Carrera in Gold.

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The increase in the number of Calibre 1887 Carreras reflects not only the popularity of the initial 1887 series, but also the increased availability of the 1887 movement as TAG Heuer ramps up production.
History of the Gold Carrera

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Regular readers will recall Mark Moss’ …

Here is TAG Heuer’s new Concept watch for Basel 2012- the TAG Heuer Mikrogirder 10000 featuring a unique Chronograph movement that vibrates at 7.2 million beats per hour allowing time to be read to a precision of 5/ 10,000th of a second. Suffering from Deja vu yet? Didn’t TAG Heuer already shown us the same watch with different colours back in January?

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The answer is yes and no. The new Mikrogirder 10000 doesn’t measure time any more precisely than the Mikrogirder 2000, but it does offer several meaningful improvements over …