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Articles Archive for January 2012

Mikrogirder, Mikrogirder »

TAG Heuer Mikrogirder: The Inside Story

Concept watches- like concept cars- can take one of two forms: either an outlandish styling exercise to win a few headlines, or a genuine preview of where a brand is headed. The TAG Heuer Mikrogirder, announced last week in Geneva, is definitely the latter. In fact, perhaps the least interesting part of the Mikrogirder story is the headline number of 5/ 10,000ths of a second. It’s easy to be blase about such a stunning achievement, but if TAG Heuer had simply reached this milestone by developing a  faster evolution of …

Concept Watches, Mikrogirder, Mikrogirder »

First Look: TAG Heuer Mikrogirder 2000

Meet the TAG Heuer Mikrogirder 2000 Concept watch- a dual-assortment, ultra high-beat watch with a Chronograph beating at 7.2 million times every hour, meaning that the watch can time events to 5/ 10,000th of a second. Perhaps the most surprising aspect of the new TAG Heuer Mikrogirder is not that TAG Heuer have put out a watch twice as fast as the Mikrotimer- it’s the fact that they’ve done it with a movement that- again- reinvents mechanical movements. The 2011 Mikrotimer had no balance wheel. The 2009 Pendulum had no …

Formula 1, Quartz »

First Look: New TAG Heuer Formula 1

TAG Heuer has taken the wraps off the new Formula 1 Series ahead of its Pre-Basel launch event in Geneva. While the existing series ballooned into a dizzying array of models, the new series keeps things focused with three flavours- a Watch, a Chronograph and a Watch with an alarm function. Giving the series variety is the array of materials- including stainless steel, aluminium, ceramic and titanium-carbide- employed to give the different models their own look and feel.

Since its introduction back in 1986, the The Formula 1 has been TAG …

Concept Watches »

Geneva Concept Teaser and Launch Webcast

Next week is the first chance to see the 2012 TAG Heuer watches, with the company holding an event in Geneva from 16- 19 January. We already know that the 2012 Formula 1 Series will be unveiled in Geneva, but it wouldn’t be a launch event without a new concept watch from TAG Heuer.
TAG Hear have released the image below and are promising a “game-changing new regulator breaking all high-frequency records“.
There’s very little given away by this image, other than it looks like the watch is a development of …

Focus, Formula 1, Quartz, Series Overview »

TAG Heuer Formula 1: Series Overview

The TAG Heuer Formula 1 has a special place in the brand’s history, being the first watch released following the acquisition of Heuer by Techniques d’Avant Garde (“TAG”) in 1985. While Heuer had spent the late 1970s and early 1980s desperately trying to make money from mechanical watches that were designed for a very different competitive environment, the Formula 1 was a watch of its time. It was the first analogue Heuer/ TAG Heuer series to be quartz-only and to this day there has never been an automatic model.
The inspiration …