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Articles Archive for February 2012

Calibre 360, Carrera, Limited Edition, The Ultimate Guide »

[Posted by: David Chalmers | 26 Feb 2012 | 14 Comments ]
Ultimate Guide to the TAG Heuer Carrera 360

The range of ultra-high frequency “Mikro” TAG Heuer watches released over the last 12 months can each trace their lineage back to the brand’s first foray into high-precision Chronographs- the TAG Heuer Carrera Calibre 360. The watch is an evolution of the Carrera 360 Concept from 2005 and was TAG Heuer’s first efforts at in-house mechanical watchmaking for more than 35 years- even if this work on the Calibre was limited to the development of the Chronograph module.
The Carrera Calibre 360 is a range of four (or is it three?…more …

F1 Racers, McLaren »

[Posted by: David Chalmers | 22 Feb 2012 | 5 Comments ]
TAG Heuer Australian Grand Prix Competition

Calibre 11 is very excited to announce a competition for our Australian readers to win two tickets to the exclusive TAG Heuer Australian Formula 1 Grand Prix event to be held just a few days before the launch of the new F1 season.
Not only will the winner rub shoulders with local celebrities, but there will also be a special appearance by one of the Vodafone McLaren Mercedes drivers: World Champions and TAG Heuer ambassadors Lewis Hamilton or Jenson Button.

We don’t need to tell you what a unique chance this is …

Formula 1, Lady's Range »

[Posted by: David Chalmers | 13 Feb 2012 | 3 Comments ]
Series Overview: TAG Heuer Lady Formula 1 Steel & Ceramic

One of the interesting tidbits picked up in Geneva a few weeks ago was that the Lady Formula 1 Steel & Ceramic series is one of TAG Heuer’s best-selling watches, accounting for more than 10% of total watch sales. While most of the articles here at Calibre 11 focus on the Men’s watches, TAG’s share in the Ladies’ segment has increased strongly over the last few years, with its US market share in the + $1000 segment being higher in Women’s watches than it is in Men’s.
One of the main …

Feature Articles, History »

[Posted by: Mark Moss | 6 Feb 2012 | 3 Comments ]
History of Heuer I: Foundation- 1920s

In the first of an occasional series where David and I will look at decade by decade events in Heuer and TAG-Heuer’s history, I take a look at significant events that happened to the company between its foundation in 1860 and the end of the 1920s.
[1]
So much for decade by decade you might think, but I will still break this first article down by decade, it’s just that we don’t have as many documented watches to show you from this period. That’s not to say nothing happened, it was certainly …