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Articles Archive for April 2012

Calibre 17, Kirium, The Ultimate Guide »

Ultimate Guide to the TAG Heuer Kirium

The TAG Heuer Kirium series was launched in 1997 and marked the end of one era and the birth of another. For more than 15 years TAG Heuer’s designs had been rooted in the “Six Features” look- steel sports watches with a rotating bezel and “Mercedes” hands. But the Kirium was the last new series to use this philosophy, with future TAG Heuer’s being more influenced by the success of the Carrera (relaunched in 1996) and Monaco (1997). Yes, the “Six Features” look continues to evolve with today’s Link and …

Focus, History »

History of Heuer III: 1950s

By the start of the 1950s, the post-war boom in sales of chronographs to war veterans was beginning to tail off, leaving Heuer with additional manufacturing capacity. The decision was made to branch out into the sale of non-chronograph watches to make use of this otherwise excess capacity. Since the first wristwatches appeared in the teens, the majority of Heuer’s wristwatch production had been chronographs but with that niche shrinking, management decided to explore straight time-keeping watches. The majority of the business continued nonetheless to be in stopwatches and timers.
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Notable …

1500 Series, The Ultimate Guide »

Ultimate Guide to the TAG Heuer 1500

The TAG Heuer range in 1990 was totally unrecognisable from the range offered during the golden era of the 1970s and early 1980s. Gone were the great Motorsport- inspired names- Monaco, Carrera, Autavia, Jarama, Montreal, Silverstone- and gone was the innovative mechanical Chronomatic movement. In their place was a range of watches with numerical names that were organised in a clear hierarchy of good (1000 Series), better (4000 Series) and best (6000 series). This range, with a couple of exceptions, was entirely quartz powered, and instead of the Chronograph being …

6000 Series, F1 Racers, McLaren, S/el »

The Watches of Ayrton Senna

Had it not been for that fateful weekend at Imola in 1994, Ayrton Senna would have turned 52 a couple of weeks ago. One of the first stories written on Calibre 11 back in 2009 was an overview of the Senna TAG Heuer Limited Editions, a post that is still popular, no doubt thanks to the renewed interest in Senna’s life and career in the aftermath of the brilliant movie Senna.
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This time we’ve got something special to share with you- the stories of two TAG Heuers that were owned and …