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Articles Archive for November 2012

Feature Articles, History »

What Jack Did Next

On the surface, the story of Jack Heuer’s career is quite straight forward. From the time that he took over the running of his family business in 1962, Jack Heuer led a wave of innovation at Heuer- firstly through mechanical movements and later as a pioneer in electronics. Then the Swiss watch crisis crashed over Heuer, Jack Heuer sold the company and left the industry, before returning to what was now TAG Heuer in 2001 as the Honorary Chairman.
While this outline is accurate enough, it neglects the deeper story of …

Carrera, Mikrogirder, Mikrogirder »

Mikrogirder Wins 2012 “Aiguille d’Or”

TAG Heuer was last night awarded the 2012 “Aiguille d’Or” (“Golden Hand“) award at the Grand Prix de l’Horlogerie in Geneva. This is the highest watchmaking honour awarded annually and is the first time that TAG Heuer has won this prestigious award.
The Mikrogirder is a landmark watch that not only sets a new benchmark for precision (the chronograph recording time to 5/ 10,000th second), but does so with a totally new regulating system that beats at an incredible 1,000 hertz.
Initially shown as a concept watch earlier this year, TAG Heuer …

Monaco, PVD, Restoration Projects »

Custom Heuer Monaco 74033N Homage

While many collectors have an idea of a dream watch they wish their favourite brand made, very few people get past the dreaming stage and make the watch a reality. Joe Ganzler, a well-known expert in Gibson Les Pauls guitars from 1958-1960, did go past wishing and the result is this watch- a custom-made homage to the Heuer Monaco 74033N PVD.
The idea started with a post back in March on the Watchuseek TAG Heuer forum where Joe wrote:
“…What if a guy with more money than sense (so far, so good!) took a …

Interviews »

Q&A with Jean-Christophe Babin

It’s been a few months since we talked with TAG Heuer’s CEO Jean-Christophe Babin to get the inside word on what was happening at TAG Heuer. Those last few months have been a typically busy period for the company, with further development work on TAG Heuer’s in-house movements, and several new models, the most notable being the trio of new Aquaracer 500m models.
While attractive designs in their own right, they do mark a departure from the previous design philosophy…so that seemed like a good place to start…
1. Aquaracer 500m Ceramic- …