More than two years after TAG Heuer announced its partnership with the Fédération Internationale de Motocyclisme (“FIM”- the governing body of International Motorcycling racing), the union has produced its first watch- the TAG Heuer Formula 1 Chronograph FIM Edition.
The current Formula 1 series was launched in 2012 and represented a more sober, mature design than the original series of 1986 which was seemingly available in every colour of the rainbow.
Pin ItWhile the FIM edition doesn’t differ significantly from other Chronograph models in the Formula 1 range, this is the first …

While the first watch that comes to mind when you think about a vintage Daytona watch is probably the venerable Rolex model, the Heuer Daytona is one of the more interesting Heuer Chronographs from the 1970s.
Introduced in 1976, the Daytona is in some ways the beginning of the end- one of the last all-new series launched to use the Chronomatic movement, Heuer’s own automatic chronograph calibre. The generation of models that followed the Daytona, such as the Kentucky, Pasadena and second series Montreal began to use Valjoux’s 7750 movement, a calibre …

TAG Heuer has this morning announced that Stéphane Linder has been appointed to succeed Jean Christophe Babin as CEO of TAG Heuer. Linder is a 20-year veteran of TAG Heuer, and in fact is one of the few remaining Executives who worked at TAG Heuer before the LVMH takeover in 1999.
Pin ItStéphane has had a number of roles at TAG Heuer, including Marketing Manager, Head of R&D and most recently Vice President of Sales for North America.
Pleasingly for TAG Heuer fans, Stéphane is a product guy. He was a key …

Among the new releases at Baselworld 2013, TAG Heuer has quietly updated one of its best-selling global models- the Carrera Calibre 16 Tachymeter Chronograph. The most obvious change to the revised model is the addition of a Day window on the Calendar, which is framed by an angled silver window.
Given that the 2012 Carrera Calibre 16 Day-Date has been updated for 2013 with the Calibre 1887 (losing the day functionality), this new watch is now the sole Day-Date model in the Carrera range.
Pin ItWhile the majority of the 2013 Carrera …

TAG Heuer’s Baselworld 2013 releases roll on with yet another new Carrera- this time, the Carrera Calibre 8 GMT Chronometer. The new watch is the first new non-Chronograph Carrera that we have seen this year and is a classical design, both in terms of size and looks.
Pin ItIn many ways the new Carrera is a development of the Grand Carrera Calibre 8 GMT, with which it shares several features. We understand that the Grand Carrera range will be more focused on the Chronograph models in the future, making the Carrera …

TAG Heuer has produced it’s most ambitious haute horlogerie watch to mark the final Concept watch to be launched under the stewardship of CEO Jean Christophe Babin- the Carrera MikroPendulumS Tourbillon (Ref.CAR2B81).
The watch takes the already advanced MikrotourbillonS of 2012 and pushes the envelope a step further by replacing the hairsprings in each tourbillon barrel with a Pendulum oscillator.
Pin ItThe MikroPendulumS (of course, not to be confused with the MikroPendulum) is a double tourbillon capable of 1/ 100th second accuracy contained in a Bullhead case reminiscent of the Mikrogirder 10,000.
The watch is a final statement from …

Three years after TAG Heuer unveiled the radical Grand Carrera Pendulum, the innovative magnetic movement is back- this time powering a Chronograph. Seeing a second development of the Pendulum concept is exciting enough, but the amazing news is that this is no longer a concept- the Pendulum is ready for production.
The 2013 TAG Heuer Carrera MikroPendulum is yet another evolution of the Mikro platform- a family of movements quickly gaining a reputation as some of the most radical and innovative calibres offered by any watchmaker.
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History of the TAG Heuer …

TAG Heuer’s celebration of the 50th anniversary of the Carrera continues with this new watch, the 2013 TAG Heuer Carrera Calibre 36 Flyback. This is the first time that the Carrera has featured the Calibre 36 movement- TAG Heuer’s modified version of the famous Zenith El Primero, perhaps the classic Chronograph movement, which traces its origins back to 1969.
The new flagship Carrera’s look are a development of the 2011 Heuer Mikrograph design, with a little of the new Ceramic Bezel Carrera 1887 thrown in for good measure.
Pin ItThe Calibre 36 …

With only a few days until Baselworld 2013 kicks off, we’ve been able to pry another photo out of the TAG Heuer vault- this time showing their latest concept watch. This is the last concept watch of the Jean-Christophe Babin era and we’re assured that TAG Heuer has come up with something special to farewell their CEO.Pin ItSo, what can we tell from this shadowy photo? Actually, quite a lot.
Case
Pin ItLet’s start with the obvious- the 2013 concept watch appears to use the same case design as the 2012 Mikrogirder …

Baselworld 2013 is only a couple of weeks away, which means that it’s time to bring you a sneak preview of what TAG Heuer will be showing. For those new to watches, Baselworld (held in the Swiss town of Basel) is the traditional time for brands to show off their new 2013 creations.
It was at Basel in 1969 that Heuer first displayed the Chronomatic movement and the Monaco, and when TAG Heuer launched its first watch in March 1985 (the Formula 1), the company again chose the Basel show.
Pin ItAnd …

There’s nothing quite like the pressure of replacing a highly successful watch. Sure, you can experiment with niche models and Limited Editions, where the cost of getting it wrong is minor and the financial fall-out quickly forgotten. But make a wrong move with a volume seller and it can be a “New Coke” case study all over again.
And so that makes the 2013 TAG Heuer Carrera Calibre 1887 Chronograph 43mm Ceramic a critical watch, because it replaces the Carrera Day-Date Calibre 16- still the best-selling TAG Heuer model around the …

The star of TAG Heuer’s 2013 Carrera range is the Carrera 1887 Jack Heuer Edition (Ref. CAR2C11), effectively a mainstream production version of 2012′s Mikrogirder concept that marks the 50th anniversary of the Carrera. While we have previously noted the
growing conservatism of TAG Heuer’s recent watches, the new chronograph is a bold design, and
one that reflects the timing and stopwatch heritage of the brand.
Pin ItThe distinguishing feature of the watch is that the crown and chronograph pushers move from their usual location on the right-hand side of the case (or …