TAG Heuer Carrera 1969 CAR2A50

2014 TAG Heuer Carrera 1969 Titanium & Rose Gold

Here is your first look at the new 2014 TAG Heuer models- the much anticipated TAG Heuer Carrera 1969. The new Carrera 1969 is a limited edition of 500 watches that feature a Titanium Carbide case and Rose Gold highlights…and, of course, is the first watch powered by the new in-house Calibre 1969 movement.

The watch is a blend of the old and the new: Yes, the classic “tri-compax” 3-register layout makes a welcome return, but there are enough modern touches to the classic Carrera formula to give the Carrera 1969 a very contemporary feel.

TAG Heuer Carrera Calibre 1969 PVD Rose GoldDesign-wise, the Carrera 1969 seems to have been strongly influenced by the Carrera Mikrograph Avant Garde that we showed you a few weeks ago, with both watches sharing similar design traits and colour-scheme.

CAR2-5-impCase

While it may appear that the The Carrera 1969 case features the same “two-part” construction as the Carrera Mikrograph (below), it’s actually an integrated case.

TAG Heuer Carrera Mikrograph Avant Garde Gold HornsThe horns and side of the case are “hollowed-out”, much like the Carrera Jack Heuer 1887 you see below.

The case is made from Titanium carbide and clocks in at 43mm- 2mm smaller than the Carrera Mikrograph. The Rose Gold detailing extends to the bezel, crown, chronograph pushers and the small bolts on the side of the horns.

Dial

The dial has a beautiful Cotes de Geneve finish, which steps down on the left-hand side of the dial to reveal the semi-exposed date wheel. You’ll also notice the distinctive way that the date window sits inside the 9 o’clock register. It’s an unusual treatment, but one that seems to work (let’s withhold final judgement until a proper review in daylight) given both the difference in font and the Gold highlight as seen below.

The other key features of the dial are:

  • White-tip chronograph hands (central Chronograph hand is finished in Black Gold)
  • Rose Gold minute, hour and running-seconds hand
  • Applied TAG Heuer logo
  • 3 and 6 o’clock registers with Azurage (the circular patterning)

And speaking of those registers, as we’ve told you for some time, the Carrera 1969 is a 3-register Chronograph, with the following functions:

  • 3 o’clock register: 30-minute chronograph counter
  • 6 o’clock register: running seconds (time)
  • 9 o’clock register: 12-hour chronograph counter

As our Carrera expert Mark Moss would point out, the tachymetre scale is where it should be for a Carrera- on an inner-flange and not on an external bezel.

Overall, I think the dial works very well- enough traditional Carrera elements are present, but with a couple of flourishes to set the Carrera 1969 apart from others in the Carrera range Perhaps the only part  that I would change is to delete the “Calibre 1969 Chronograph” text, which serves no real purpose.

Movement

CALIBRE_1969 TAG HeuerThe name of the watch gives away the movement- the new Calibre 1969, which we saw launched late last year. To get up to speed with the ins and outs of the new Calibre, check our report here and here.

Live Shots

We managed to grab a couple of quick shots of the Carrera 1969…yes, the watch is already available.

image-9The strap is nicely finished with a suede-like lining and Rose Gold-coloured stitching.

The shot below nicely shows off the side of the case and the similarities to the Carrera Jack Heuer 1887.

image-5As you’d expect, the Carrera 1969 has a sapphire caseback showing off the new movement.

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TAG Heuer Carrera 1969 CAR2A50- Price and Availability

TAG Heuer Carrera 1969 CAR2A50As noted above, the 2014 TAG Heuer Carrera 1969 Titanium & Rose Gold is already in the stores, and depending on location, has a price of around €10,500. Let’s stop there, because that’s a very significant increase above the usual Carrera 1887 price. We understand that part of the reason for the premium are the high-end case materials used and the fact that this is the limited edition launch model for the new movement.

Expect the steel Carrera 1969- which we should see later in 2014- to be more in the €6000-7000 range..still a healthy premium to the Carrera 1887. We look forward to reviewing the new watch in detail soon to get a better feel for where the new Carrera sits relative to both the haute horlogerie Carrera and the 1887-powered models.

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  • Lovely, but that price is a little scary.

    Do you have any information about the rest of the 2014 lineup? Any major changes besides for the Carrera?

    • Hi Will,

      No real news yet- and this year there will only be one major launch (Basel), instead of having an earlier launch at Geneva during SIHH.

      The only thing I have heard is to expect several new 3-hand Carrera models…but that is all that I know.

      dc

  • wynonie

    It does seem like a lot of cash for an untested movement, but I guess he watch is a real statement. I wish it had been released along with the stainless steel versions so a more educated choice could be made. For me though, there is a just a bit too much going on on the dial.

    I also understand that, unusually for such a limited edition, watches will not be numbered. This diminishes the value (for me anyway) of a limited edition.

    Still, easy to see that all 500 will be snapped up – and certainly the movement is really exciting, but I'm going to wait for the non-limited versions….

    • Hi Wynonie. Yes, I would also probably prefer stainless steel. To be honest, I can't wait to see this in the Monaco, rather than in another Carrera.

      dc

  • Kyle S

    Hi-thanks for the look. Can you explain how the 9 o'clock subdial works? It goes clockwise from 12 to 6, then it appears to read backwards "10 9 8 7 "? I'm confused! Thanks.

  • Hi Kyle,

    The "7, 8 and 9" that you see on the left is actually the date wheel, with "today" being the 8th.

    Dc

  • Mark

    Hi David. Where are these live photos from? Is that Jack Heuer holding the watch? So the price point is £10,500 not 10,500 AUD?

    • Hi Mark…no…wishful thinking! EUR10,500. Photos are from a TAG Heuer boutique

      dc

  • ali

    This model is very beautifull..