A few weeks ago, Mark Moss wrote a couple of great stories that chronicled Heuer and TAG Heuer‘s use of precious metals over the years. I’ve always thought of Heuer and TAG Heuer as makers of sports chronographs, so my taste in case materials doesn’t usually extend far beyond stainless steel…although I will gladly accept a Rose Gold Monaco V4 if pushed!
Still, there is no getting around the fact that some like their watches with a little more bling, and so if a Gold case is not enough, there is …

Given that one of the most popular 2010 TAG Heuer releases was the Aquaracer 500m Full Black watch, it comes as no surprise that a year later we now have an Aquaracer 500m Chronograph with the Full Black treatment.

Pin It

The Full Black formula is pretty straight forward- take the Aquaracer 500m 3-hand watch, swap the stainless steel case for a lightweight titanium case (coated in titanium-carbide) and add bright Green/ Yellow (Lime?) highlights. Even the crystal caseback is “smoked” to give the watch the full stealth treatment- if you can …

Following the success of the Carrera Mikrograph unveiled in Geneva earlier this year, TAG Heuer has released a second version of the watch- also a Limited Edition. but in Anthracite rather than Brown. There was no initial plan for a second Mikrograph- it was simply a case of the demand for the watch significantly outstripping the supply of the first version, which was limited to 150 watches.

Pin It

To recap, at the heart of the Carrera Mikrograph is TAG Heuer’s revolutionary Mikrograph movement, which in an integrated in-house Chronograph movement capable …

Unless you follow the business pages closely, you may have missed the result of a court case last month in the Federal Administrative Court in Berne. Calibre 11 doesn’t normally devote a lot of time to court cases, but this one is different as it confirms changes to the Swiss watchmaking industry that will impact all players- and in particular, volume producers such as TAG Heuer.

Pin It

The Court upheld a decision made by the Swiss Competition Commission (known as Comco) to allow Swatch Group to begin reducing supply of its …

Pin It

As the year starts to wind down, there are still a few new models to come from TAG Heuer, including this pair of McQueen Monaco’s. Just as earlier this year, TAG announced Silver and Orange Monaco twins (one in the classic Monaco case and the other a Monaco 24), this time we have two Blue editions named after the man who has become the face of the TAG Heuer Monaco- Steve McQueen These watches are interesting not just because of their designs, but also because they are the first …

Earlier this week I spoke with TAG Heuer CEO Jean-Christophe Babin about TH’s movement strategy- and in particular, what was going on with two of their most innovative movements- the Pendulum and the Mikrotimer.

Pin It

The Pendulum was unveiled at Basel in March 2010, with the Mikrotimer following exactly a year later. Along with the V4 and the Mikrograph, the four movements are developed and hand-built by the haute horlogerie team at TAG Heuer.
Coming up with cool concepts is one thing, but TAG Heuer have a good record at turning these …

It always seems as though our friends in Japan get all the cool stuff- the latest sneakers, talking robots, crazy gadgets and Limited edition watches.
TAG Heuer typically release a number of watches each year that are only sold in Japan- such as a series of Carreras to commemorate the great driving roads of the world, and an Aquaracer series to mark the world’s best diving spots.

Pin It

Typically these Japan-only LE series are small variations on standard models, such as a unique dial or color combination.
This year, TAG Heuer Japan has …

A few months ago Calibre 11 bought you the first photos of the TAG Heuer Monaco Mikrograph watch,  a one-off special edition Monaco made for the Only Watch Auction.  As we’re now only days away from the Auction itself, this could be one of the last chances to see this unique Monaco before it lands in the collection of a lucky bidder.

Pin It

As the name suggests, the watch uses TAG Heuer’s in-house Mikrograph 1/100th movement in a special Monaco case and bespoke dial. So having shown you the official photos …

Pin It

One question that often gets asked on the watch forums is why a particular watch that someone has seen at a dealer isn’t featured on the main TAG Heuer website or in the printed catalogue.
Part of the reason is that the way that watches are sold has changed. It used to be that all of a brands’ new models were shown to buyers at the Basel exhibition in March of each year and then delivered across the year- so it was easy to catalogue that years’ watches.
Now, most brands …

Pin It

TAG Heuer has marked the launch of the 2011 Link series in South East Asia with a competition encouraging creative types to put together a 30-60 second video or animation about the new Link.
Each person was given only three photos of the watch and from that had to create something original and consistent with the design and positioning of the new Link series.
More than 40 submissions were received, with the judges working down to a final seven, which will be unveiled over the coming days on the South East …

With the 2011 Singapore Formula 1 Grand Prix only a few weeks away, TAG Heuer have shown their latest Limited Edition watches to mark the event.
Beginning with the first Singapore GP back in 2008, each year has seen a different model used as the basis for the Singapore Grand Prix Edition- and this year it’s a Carrera Heritage.

Pin It

Once again the Singapore Edition wears a combination of black and green on both the dial and leather strap, and also like last year there is a 2011 Lady’s Singapore Edition.
Lets take …

Pin It

It’s hard to imagine today’s TAG Heuer range without the Carrera, the model that was at the heart of the range for more than twenty years, but disappeared in 1985.
Making its comeback in 1996- initially as a Limited Edition- the Carrera is now available in more than 40 different models, with case sizes ranging from 39-43mm and an array of quartz and automatic movements.
While this breadth means there is no shortage of choice, it also means that it’s a ongoing challenge to give each of the models its own …