A while back, the Heuer Camaro was identified both as one my twelve “most wanted” as well as one of the models that I thought was under-appreciated by Heuer collectors (see “Crystal Ball- The big price movers for 2010″). Happily, I have been able to track one down.
This is the Camaro 7220S, powered by the manual Valjoux 72 movement (famous as being the movement in the Rolex Daytona) and without the the tachy rings that many watches had. The Camaro came on both a corfam strap and the Gay Freres “Grains of Rice” bracelet. To my eyes, the 7220S is the simplest, least complicated and most classic of the Camaro range.

So why does the Camaro fall under the radar of many collectors? Perhaps partly because being launched in 1968 meant it was one of the last watches introduced before the “Calibre 11″ era- one of the most exciting and diverse periods in the company’s history.
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Every year it seems that a different Vintage Heuer model enjoys its moment in the sun- collectors suddenly realise that there are some under-appreciated models out there (with under-appreciated prices to match), a few examples are bought and photos posted…and the Heuer collecting world has a new favourite.
Of course, there are always the “blue-chip” models- 1133B Monaco, Siffert Autavia, Carrera 12 that will continue to appreciate (although my view is that the Siffert and 1133B values will slow in their appreciation), but the real fun comes in finding models that are off the radar of most collectors and so can still be bought at reasonable prices.
I have tried to limit my list to models that are reasonably easy to find- some models have such a low “Samples Per Year” count (see http://onthedash.com/priceguide.shtml) that a some collectors will pay whatever the asking price when one is available…because it will be a long time before the next one comes long.
Here are five models that I believe could be the big price movers for 2010:
1) Heuer 510.500/ 501/502/503
These Lemania 5100 powered watches were released in the final days of Heuer and survived through to about 1986 as TAG Heuer models. Through their production run they were offered with a date window and later a day/ date window as pictured left.
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