A few weeks ago, Mark Moss wrote a couple of great stories that chronicled Heuer and TAG Heuer‘s use of precious metals over the years. I’ve always thought of Heuer and TAG Heuer as makers of sports chronographs, so my taste in case materials doesn’t usually extend far beyond stainless steel…although I will gladly accept a Rose Gold Monaco V4 if pushed!
Still, there is no getting around the fact that some like their watches with a little more bling, and so if a Gold case is not enough, there is …

Following the success of the Carrera Mikrograph unveiled in Geneva earlier this year, TAG Heuer has released a second version of the watch- also a Limited Edition. but in Anthracite rather than Brown. There was no initial plan for a second Mikrograph- it was simply a case of the demand for the watch significantly outstripping the supply of the first version, which was limited to 150 watches. To recap, at the heart of the Carrera Mikrograph is TAG Heuer’s revolutionary Mikrograph movement, which in an integrated in-house Chronograph movement capable …

Earlier this week I spoke with TAG Heuer CEO Jean-Christophe Babin about TH’s movement strategy- and in particular, what was going on with two of their most innovative movements- the Pendulum and the Mikrotimer.

The Pendulum was unveiled at Basel in March 2010, with the Mikrotimer following exactly a year later. Along with the V4 and the Mikrograph, the four movements are developed and hand-built by the haute horlogerie team at TAG Heuer.
Coming up with cool concepts is one thing, but TAG Heuer have a good record at turning these ideas …

With the 2011 Singapore Formula 1 Grand Prix only a few weeks away, TAG Heuer have shown their latest Limited Edition watches to mark the event.
Beginning with the first Singapore GP back in 2008, each year has seen a different model used as the basis for the Singapore Grand Prix Edition- and this year it’s a Carrera Heritage.
Once again the Singapore Edition wears a combination of black and green on both the dial and leather strap, and also like last year there is a 2011 Lady’s Singapore Edition.
Lets take a …

With the benefit of hindsight, we can now say that the Monaco V4 Concept of 2004 marked a turning point for TAG Heuer. Yes, TH had shown some innovative Concept watches before (The Micrograph of 2002 and the Monaco 69 in 2003), but the audacious V4 was the first sign that the “new” TAG Heuer was serious about re-establishing its credentials as a manufacturer and designer of advanced mechanical movements.
Since 2004 TAG has shown a brace of innovative movements- the Calibre 360, the Pendulum, the Mikrograph and Mikrotimer- but it …

TAG Heuer has released this Special Edition Monaco, featuring a carbon-fibre dial, for sale in the United Kingdom.
The idea of developing a low-key special edition for particular markets has been a popular one recently- for example, last year saw TAG release several special editions, including a yellow Grand Carrera RS150 for Europe, a blue Grand Carrera RS150 for the UK and the Black and Green Monaco for the Singapore Grand Prix.
These watches are usually based on an existing mainstream models, but gently tweaked with different dials, straps or hands from …

TAG Heuer will release a series of special edition Monaco models in 2011, the first two of which you see here: the Twenty Four Racing and the Monaco Calibre 11 Chronograph- twins in silver and orange.
The Monaco Twenty Four Racing is the first addition to the 24 series since the Gulf striped black model first shown in 2009, while the Calibre 11 Chronograph is a Heuer branded watch in the traditional case that follows the other Heuer-logo watches released in the last two years (the Blue 40th Anniversary Monaco of …

TAG Heuer have brought back the Monza for 2011, with this limited edition Calibre 36 Chronograph shown today at Baselworld 2011. While the case design is almost identical to the original 2000 re-edition, the dial design introduces a new heritage concept.
Most TAG re-edition watches to date have drawn their inspiration from the 1960s and 1970s, but the new Monza goes a lot further back: to the manual-wind Chronographs and stop-watches of the 1910-1930 period. It’s a welcome change, although one that I suspect could be more polarising than the 1960/70s …

While the big news to come from TAG Heuer’s pre-Basel collection last week was the Carrera Mikrograph, the release of the Carrera MP4-12C was just as eagerly anticipated, especially for the many fans who also closely follow the McLaren team on and off the track.
Last week we showed you the official press photos of the watch, but today we can bring you a detailed review from the launch that gives a better perspective of the intricate design of this Limited Edition watch, as well as an interview with TAG Heuer’s …

With only ten days to go before TAG Heuer unveil the new 2011 Carrera Mikrograph, Calibre 11 can today bring you a second teaser image- this time of the Mikrograph movement. As you may recall from the last post on this watch, the Mikrograph is a new in-house movement that will initially power a Limited Edition Rose Gold Carrera (see image below).
The party-trick of the Mikrograph is its ability to time to 1/100th second accuracy- a feat that matches the Calibre 360 movement, which TAG Heuer developed, albeit never on …

Given all the celebrations and new products launched in 2010 for TAG Heuer’s 150th anniversary, you could be forgiven for thinking that 2011 will be a relatively quiet year. The good news for the fans is that in the next month or so, we’ll see the first of the 2011 watches, the highlight being the new Carrera Mikrograph. While the details of the watch are still under wraps, Calibre 11 can show you today a sneak preview of the new watch and give a few hints on this exciting new …

In 1999 TAG Heuer released this special “Heuer” Monaco to commemorate the Formula 1 Monaco Grand Prix. The watch is a limited edition of 120, although only 110 were available to the public, as numbers 111-120 were given to Ron Dennis of McLaren. Why? Well, as I’ve pointed out before, Ron Dennis was not just the boss of the TAG Heuer-sponsored McLaren F1 team, but was also a major shareholder in TAG Heuer itself. So no surprise that Ron kept a handful of these to hand out to sponsors, models …