In January of this year, I posted an article on Calibre 11 about the various McLaren- branded TAG Heuer watches released over the last few years, which you can read here.
1998 was a special year for McLaren, as it produced their first Drivers and Constructors World Championships since Ayrton Senna supported by Gerhard Berger triumphed in 1991.
In fact, despite having the services of four World Champions since 1998- Hakkinen, Hamilton, Raikkonen and Alonso- several years of Adrian Newey-designed cars and the backing of Mercedes-Benz, McLaren has not won the Constructors title since that 1998 victory, let alone the Drivers- Constructors double.
So this makes the 1998 a banner year for McLaren fans and this 1998 box-set of McLaren TAG Heuer’s a rare slice of memorabilia.
TAG Heuer and the McLaren F1 team have had a long association, not just through common ownership (TAG formerly owning both TAG Heuer and 50% of what was called McLaren International; Ron Dennis of McLaren owning part of TAG Heuer), but also through TAG Heuer’s sponsorship of the McLaren F1 team.
Cheers Arno
