Articles in the Autavia Category
Autavia, Carrera, Grand Carrera, Monaco, Monza »
We wants it… we neeeeeds it… the precioussss.
Sorry, small Gollum moment there. Where were we? Ah yes. We’d seen how silver was an important case material around the turn of the 20th century, before fairly quickly losing out to modern steels.
We’d seen gold make an appearance before becoming relatively uncommon in favour of gold-filled (where a layer of solid gold is bonded to a base metal) and later gold-plated watches (where a much thinner layer of gold (typically somewhere between 100 and as much as 100,000 times thinner than filled …
Autavia, Re-Edition Series »
The retro trend that kicked off in the late 1990′s must have been a dream for the marketing and product development guys. Step 1) Rifle through your brands old product catalog. Step 2) Modernise the design- a little. Step 3) Pump out a heritage based ad campaign. Step 4) Lunch.
Put yourself in the shoes of the team at TAG: the Carrera and Monaco re-editions had been a huge success for the company- how long must it have taken for someone to realise that there had not yet been a re-edition …
