The TAG Heuer Link range traces its origins back to the S/el (“Sports and Elegance”) watch that was introduced in 1987. Designed by Eddie Schopfer- the same man responsible for the 2000 series- the S/el came to symbolise 1980s/ early 1990s TAG Heuer….for better or worse.
The S/el was re-designed and re-named “Link” in 1999, and was followed by in 2003 by a second-generation Link, the design of which continues today.
All of the Men’s Link series use the same basic design- a 42mm brushed stainless steel case with matching bracelet. There are a vast range of movements offered- Calibre S, Calibre 16, Calibre 7, Calibre 36, Calibre 5 and a range of quartz movements with differing date complications. There is also a range of different bezels used to give each model a distinctive look.
Many of the posts on Calibre 11 focus on the deep relationship that Heuer/ TAG Heuer has with motor racing- and in particular with Formula 1. You only have to look through a Heuer catalogue from the 1970s to see model after model named after famous racing tracks scattered around exotic parts of the world.
Two more watches that are new for Baselworld 2010 are the TAG Heuer Link Advanced GMT and the Lady F1.
it was already the 50% owner of McLaren International, the F1 team that had been revived by Ron Dennis and his Project 4 team and featuring the brains of John Barnard in 1981. TAG had been a sponsor of the Williams team, but not for the first time Frank lost his sponsor to McLaren- although TAG were much more than a just a sponsor.
Cheers Arno
