In 1999 TAG Heuer released this special “Heuer” Monaco to commemorate the Formula 1 Monaco Grand Prix. The watch is a limited edition of 120, although only 110 were available to the public, as numbers 111-120 were given to Ron Dennis of McLaren. Why? Well, as I’ve pointed out before, Ron Dennis was not just the boss of the TAG Heuer-sponsored McLaren F1 team, but was also a major shareholder in TAG Heuer itself. So no surprise that Ron kept a handful of these to hand out to sponsors, models …

While TAG Heuer released a re-edition of the famous 1133B Blue Monaco only five years after bringing the Monaco back, it has taken another 13 years for a re-edition of the grey 1133G Heuer Monaco to appear- the TAG Heuer Monaco Vintage Chronograph.
This new watch- Ref CAW211B (The watch shown for this review is pre-production and still has the old Reference number as shown at Basel- CAW2115)- is basically a grey version of the 40th Anniversary Monaco released last year, with two important differences. Firstly, the case of the Monaco …

Each year the annual Grand Prix d’Horlogerie de Geneve awards are presented to recognise the best in the year of Swiss watch making. This year, TAG Heuer is nominated in three categories: Men’s Watches (TAG Heuer 300 SLR) Design and Concept watches (TAG Heuer Monaco V4) and Sport Watches (TAG Heuer Monaco 24).
So far, so good you might think- but take a look at the Monaco V4 that is nominated. Here, for the first time is the second version of the Monaco V4- a Rose Gold edition.
The new V4 (Ref. …

TAG Heuer’s tradition of issuing Limited Edition watches for the Singapore Grand Prix continues in 2010.
The Singapore GP edition was a Grand Carrera in 2008 and a Carrera Day/ Date Carbon Fiber in 2009- and this year? A Monaco and a Lady F1.
The Monaco is based on the Calibre 12″Black McQueen“, but with Green hands and markings in place of the usual red. The watch comes with both a black leather strap (with Green stitching) and a rubber strap .
These great photos below come from PuristSPro- a first-rate website that …

Almost 18 months after it was first shown at Basel 2009, the TAG Heuer Monaco Twenty Four (to give the watch its full title) will be released in the next couple of months. The Monaco 24 is one of the most-anticipated new TAG Heuer models for some time and is the latest effort by TAG Heuer to modernise the iconic Monaco into a true 21st century watch- not just a reminder of the Heuer glory days of the 1970s.
The magic of the Monaco 24 (Ref. CAL 5110) is the dial- …

A comparison that I’ve meant to post for a while now is the comparison between the original Heuer Monaco and the modern TAG Heuer Monaco. While the Monaco was re-introduced by TAG Heuer in 1997, the first re-editions were black-only and it wasn’t until 2003 that collectors could once again buy an iconic blue Monaco, the colour made famous by Steve McQueen.

While it’s common to think of the TAG Heuer Monaco as being a faithful reproduction of the original Monaco, there are in fact many detailed differences between the two …

Few modern TAG Heuer watches have left as much of an impression as the first time that I saw the Monaco Vintage (CW2118), which was released in 2005 as a limited edition of 4000 watches to mark what would have been the 75th birthday of Steve McQueen.
It was an outrageous design: a crisp white dial (one of the first times a Monaco has been sold with a white dial) matched with bold blue and red stripes on the right hand-side of the dial and with red sub-dials and hands.
The design …

The Monaco 24 Concept that was shown at Baselworld last year is being prepared for an Q4 2010 launch. The watch has a titanium PVD case and the Calibre 36 (El Primero) movement.
A quick re-fresh- The Monaco 24 uses the same case as the Monaco LS, with the curved crystal wrapping around the side of the case. The Monaco 24 has bespoke pushers and crown, and swaps the LS-layout for more traditional sub-dials.
The dial has the famous “Gulf” colours also used on the Limited Edition Gulf Monaco released last year.
The …

TAG Heuer have shown a Grey re-edition TAG Heuer Monaco at Baselworld.
The watch is very similar to the 40th anniversary TAG Heuer Monaco released this time last year, with the only real difference- apart from the colour of the dial- being that this Monaco uses the new, larger 39mm case from the Calibre 12 Monaco, rather than the 38mm of the 40th anniversary model.
The hands, pushers and leather strap seem to be identical, and I assume  that this will use the same Calibre 11 movement.
No word on pricing or timing …

Over the last few weeks TAG Heuer has released a Monaco V4 iPhone application- the first TAG Heuer mobile application, or app, which offers some great video and photos of the new V4 Monaco. Far from being just a novelty download, the use of a dedicated mobile app- whether it be for the iPhone, Nexus One, Palm or other platform, is perhaps the most exciting new marketing channel for watch companies since the development of the internet itself. Before explaining why, here is a brief overview of the app itself.

The …

TAG Heuer have recently announced a new Monaco for 2010- the CAW2114, which is the first black Monaco with red highlights- the “Black McQueen”.
The hands on this new Monaco are a clear nod to the design of the original Heuer Monaco hands, which had thin slivers of red extending half-way up the hour and minute hand, meeting the lume filler. The new Monaco is available on the traditional crocodile leather strap, as well as a rubber strap, which seems to fit the look of this watch better.
Upgraded Case
Like all new …

The TAG Heuer Monaco V4 has featured a few times on Calibre 11- its a real landmark watch for TAG, both in terms of the technology driving the movement and in terms of the price that the watch will be sold for.
At the Heuer Collectors summit in 2008, a group of us was able to hold  the advanced prototype- its an intriguing design watching as the Tungsten weight slides up and down to power the four barrels.
The case design in similar to that of the new TAG Heuer Monaco LS- …