Articles in the Business News Category
Business News, Other Watch Brands »
TAG Heuer and Zenith- both owned by luxury good conglomerate LVMH, have announced the merger of the two houses under a new holding company. TAG Heuer and Zenith are now part of LVMH Swiss Manufactures SA, along with Cortech (the TAG Heuer-owned case manufacturer). TAG Heuer CEO Jean-Christophe Babin will head the new group.
The news comes in the same week that Bulgari announced that the Daniel Roth and Gerald Genta brands will cease to exist as independent brands and will instead be co-branded on Bulgari watches.
Business News, Monaco »
Over the last few weeks TAG Heuer has released a Monaco V4 iPhone application- the first TAG Heuer mobile application, or app, which offers some great video and photos of the new V4 Monaco. Far from being just a novelty download, the use of a dedicated mobile app- whether it be for the iPhone, Nexus One, Palm or other platform, is perhaps the most exciting new marketing channel for watch companies since the development of the internet itself. Before explaining why, here is a brief overview of the app itself.
The …
Business News, Other Watch Brands »
A look at Omega’s new foray into the world of fragrances
Business News »
Decline in Swiss watch exports and the importance of Hong Kong and Singapore as global watch markets
