The Formula 1 series gets a new look for 2011- four new designs with three different quartz movements.
The Formula 1 watch was the first watch developed by TAG Heuer after the change of ownership in 1985. Most of the early TH range was made up of Heuer-developed watches with the new logo, but the Formula 1 arrived in 1986 followed by the S/el in 1987 as the paths between the old Heuer and the new TAG Heuer began to diverge.
The Formula 1 was a watch for the ages- new, low-cost …

While the headline of TAG Heuer’s pre-Basel releases was the Carrera Mikrograph and the Carrera MP4-12C, there was also plenty of news regarding other watches planned for 2011. In fact, the clear message that I was left with was that there will be more new models launched this year that perhaps ever before. What we’ve seen so far is only the tip of the iceberg for 2011.
Yes, there will be a new concept watch shown at Basel in March- no hints on what that might be yet- but there is …

It’s hard to remember a time when there has been so much focus on the movement that sits inside a watch- where it comes from, who designed it and who made it. It may sound strange to say that there was little focus on movements until around 2000- after all, they are not only an integral part of the watch, but are the actual components that deliver the primary function of a watch- keeping time.
I suspect that a big part of the reason was that by the 1990s no-one, putting …

Many of the posts on Calibre 11 focus on the deep relationship that Heuer/ TAG Heuer has with motor racing- and in particular with Formula 1. You only have to look through a Heuer catalogue from the 1970s to see model after model named after famous racing tracks scattered around exotic parts of the world.
But despite this motor racing focus, Heuer/ TAG Heuer also has a rich history of supporting other sports where exact timing is essential, such as Diving, Skiing and in particular, Sailing. Of course, there are many …

A look at the new TAG Heuer design systems- LS, Calibre S and Caliper 36