Articles in the Kirium Category
Kirium »
The TAG Heuer Kirium series was launched in 1997 and marked the end of one era and the birth of another. For more than 15 years TAG Heuer’s designs had been rooted in the “Six Features” look- steel sports watches with a rotating bezel and “Mercedes” hands. But the Kirium was the last new series to use this philosophy, with future TAG Heuer’s being more influenced by the success of the Carrera (relaunched in 1996) and Monaco (1997). Yes, the “Six Features” look continues to evolve with today’s Link and …
Kirium, Limited Edition, Monaco »
A few weeks ago, Mark Moss wrote a couple of great stories that chronicled Heuer and TAG Heuer‘s use of precious metals over the years. I’ve always thought of Heuer and TAG Heuer as makers of sports chronographs, so my taste in case materials doesn’t usually extend far beyond stainless steel…although I will gladly accept a Rose Gold Monaco V4 if pushed!
Still, there is no getting around the fact that some like their watches with a little more bling, and so if a Gold case is not enough, there is …
6000 Series, F1 Racers, Kirium, Limited Edition, McLaren, S/el »
TAG Heuer and the McLaren F1 team have had a long association, not just through common ownership (TAG formerly owning both TAG Heuer and 50% of what was called McLaren International; Ron Dennis of McLaren being a shareholder in TAG Heuer), but also through TAG Heuer’s sponsorship of the McLaren F1 team.
In the mid-late 1990s McLaren was undergoing a period of change- it had split from long-time engine partner Honda in 1993 and lost the Marlboro sponsorship deal at the end of 1996. So 1997 was a new chapter for …
