Articles in the Museum Category
Museum, Other Watch Brands »
A couple of weeks ago I had the chance to look around the TAG Heuer museum in La Chaux de Fonds and caught sight of this unusual gold Heuer from the early 1980s. The watch is a special edition that Heuer made for American Express card holders in 1980, featuring the then-new ETA Flatline II quartz movement.
While this is not exactly one of Heuer’s most beautiful creations, I was keen to find out more about this intriguing model. Heuer has always been about sports watches and Chronographs rather than dress …
Museum, TAG Heuer visit »
The TAG Heuer Museum opened its doors in January 2008 to showcase the company’s significant time pieces of the last 150 years. As well as showing off watches, stop-watches and other timing equipment, the Museum also features a 360 degree video display showing some of the iconic images of watches and ambassadors.
The Museum is laid out in three levels to mimic the design of a watch- the “crystal” being the top-level, the middle level being the “hands” (a wall of images and watches that you move around in chronological order) …


