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Museum, Other Watch Brands »

[Posted by: DC | 9 Apr 2011 | 6 Comments ]
Heuer for American Express

A couple of weeks ago I had the chance to look around the TAG Heuer museum in La Chaux de Fonds and caught sight of this unusual gold Heuer from the early 1980s. The watch is a special edition that Heuer made for American Express card holders in 1980, featuring the then-new ETA Flatline II quartz movement.
While this is not exactly one of Heuer’s most beautiful creations, I was keen to find out more about this intriguing model. Heuer has always been about sports watches and Chronographs rather than dress …

Museum, TAG Heuer visit »

[Posted by: DC | 22 Mar 2011 | 6 Comments ]
A trip to the Museum

The TAG Heuer Museum opened its doors in January 2008 to showcase the company’s significant time pieces of the last 150 years. As well as showing off watches, stop-watches and other timing equipment, the Museum also features a 360 degree video display showing some of the iconic images of watches and ambassadors.
The Museum is laid out in three levels to mimic the design of a watch- the “crystal” being the top-level, the middle level being the “hands” (a wall of images and watches that you move around in chronological order) …