We wants it… we neeeeeds it… the precioussss.
Sorry, small Gollum moment there. Where were we? Ah yes. We’d seen how silver was an important case material around the turn of the 20th century, before fairly quickly losing out to modern steels.
We’d seen gold make an appearance before becoming relatively uncommon in favour of gold-filled (where a layer of solid gold is bonded to a base metal) and later gold-plated watches (where a much thinner layer of gold (typically somewhere between 100 and as much as 100,000 times thinner than filled …

The launch of the Grand Carrera range in 2007 was a crucial one for TAG Heuer. Not only was it the first new series introduced since the S/el way back in 1987, but the new range had the tough task of pushing into a more premium segment of the market and to an older set of buyers, many of whom may have never owned a TAG Heuer before.

The importance of the series meant that it took four years to develop, with lead designer Christoph Behling telling Calibre 11 about the …

As has been stated  here at Calibre 11 previously, the pick of the current TAG Heuer range in my eyes is the Grand Carrera Calibre 36 RS- the top of the successful Grand Carrera range featuring the El Primero movement.

What distinguishes the Calibre 36 Caliper from other models in the Grand Carrera range is the Caliper system, an ingeniously simple way of allowing the chronograph to display 1/10th second accuracy. The Calibre 36 movement has always been able to achieve 1/10th second precision, but the challenge has always been how …

Having bought you the first images of the Pendulum movement, we can now share with you the very first photos of the TAG Heuer Grand Carrera Pendulum and its secret- this watch does not have a hairspring to regulate the movement- instead, it uses magnets.
This explains why TAG Heuer have joined forces with Tesla, because Telsa is not only the name of a car company, but also the name of the units of magnetic force- so a nice tie-in.
The Pendulum concept started about four years ago and is still in concept form- expect it …

Nice looking box…only available in Portugal. Any guesses?
For those of you who have been unable to decide on whether to buy a TAG Heuer Grand Carrera or a TAG Heuer Meridiist phone comes the answer- buy both!
The bundle is to mark the 25th anniversary of what the press release calls “the TAG/ Heuer alliance”. There are only 25 of these sets, so book your ticket to Lisbon and pick up your news toys. Not sure on the price, but expect it to be steep.

Photos: TAG Heuer