The TAG Heuer Museum opened its doors in January 2008 to showcase the company’s significant time pieces of the last 150 years. As well as showing off watches, stop-watches and other timing equipment, the Museum also features a 360 degree video display showing some of the iconic images of watches and ambassadors.
The Museum is laid out in three levels to mimic the design of a watch- the “crystal” being the top-level, the middle level being the “hands” (a wall of images and watches that you move around in chronological order) …

Debating the merits of watch movements is usually a sport reserved for the true Watch Idiot Savant. When I bought my first automatic watch (a Heuer Monza re-edition), I took it back to the store shortly after I bought it because I noticed that if I didn’t wear it for a few days, it tended to stop. The funny thing is that as soon as I started wearing it again, it worked fine…surely I can’t be the only one who has done this.
One of the secrets of the Swiss watch …

The second day of my visit to TAG Heuer focused on the four assembly and production areas of TAG Heuer that turn raw materials into a complete, finished watch:

T-0: Component Fabrication
T-1: Assembly of the Calibre 1887 movement
T-2: Watch Assembly
T-3: Fittment of Bezel and Strap

As with the visit on Day One, TAG Heuer have significantly expanded both in capacity and in capability over the last two years- there is no doubt that TAG Heuer has embarked on an “in-sourcing” programme to bring back many of the stages of watch production in-house, …

Ahead of the Baselworld kick-off later this week, TAG Heuer kindly invited me to La Chaux de Fonds to spend two days visiting their factory and head office. I last visited TAG Heuer in summer 2008, and so was curious to see whether much had changed. Certainly the weather had changed with postcard-perfect snow blanketing much of the Jura Valley.
What was immediately obvious was how much time and effort TAG Heuer has dedicated to this week’s Baselworld show- everyone was putting the finishing touches to different aspects of the exhibition. …