As regular readers will know, TAG Heuer has in recent years stepped up the number of models sold exclusively through their boutiques. And today we have the newest member of that family, the 2014 TAG Heuer Monaco Calibre 12 Boutique Edition. The key with these watches is to understand that they are typically a “twist” on an existing model, rather than a fully fledged limited edition made in larger numbers where TAG Heuer is able to spread the cost of a truly bespoke model.
And that’s certainly the case with the new Monaco, which draws its looks from a similar blue-dial Calibre 11 model…although as you’ll soon discover, there are several differences.
The Monaco and its Stripes
You might be asking yourself, “Haven’t I seen a Monaco with stripes on the dial before?”. Yes you have….several, in fact. The idea for adding stripes to the dial of the Monaco harks back to the 1971 film Le Mans starring Steve McQueen. It was the movie where McQueen’s character wore a Heuer Monaco, forever linking the two icons. And Steve’s driving suit? You guessed it.
TAG Heuer released the first striped Monaco (the White dial model you see above) back in 2005 and have added several models with a similar theme over the years- you can read more about those watches here.
Monaco CAW211N Calibre 12
The Monaco Calibre 12 Boutique Edition comes in the standard 39mm Monaco stainless steel case and features the Calibre 12 movement, meaning the crown is on the right side if you like modern watches, and the wrong side if you like vintage Heuers- the crown on the original Monaco was on the left-hand side of the case.
So far, so standard- it’s the dial that sets this model apart from the other Monacos with the new watch featuring a great-looking starburst anthracite dial bisected by a one broad white stripe and two smaller ones.
Haven’t We Seen You Before?
Yes, there has been a limited edition Monaco similar to the new boutique model- reference CAW211D that you see above. Similar, but not simply the same with a different colour. The key differences being:
- Calibre 11 (Sellita Sw300 with Dubois Depraz 2006 module) vs. Calibre 12 (Sellita Sw300 with Dubois Depraz 2008 module) movement
- Crown placement- left vs. right
- Standard all-steel Monaco hour and minute hands for the CAW211N
- Standard Monaco sub-dial hands for the CAW211N
- Heuer logo vs. TAG Heuer logo
- CAW211D has three stripes of reducing width; CAW211N has two
- Different straps
Price and Availability
As with all boutique models, the watches are not a numbered limited edition, but only a small number will be made- which I know sounds like the very definition of a “limited edition”. And yes, as the name implies, you will only be able to buy one from a TAG Heuer boutique.
We have details on French pricing- EUR 4,750- and the watch is already in boutiques ready to be checked out in person.