First Look: Heuer 300 SLR

Posted by: David Chalmers   |   24 March 2010   |   4 Comments  

The highlight for me of TAG Heuer’s Baselworld watches was the TAG Heuer 300SLR, a new limited edition heritage watch to be released in October alongside the Monaco 24 and the new Grey Heuer Monaco re-edition.

While I didn’t manage to take any photos of the new watch, Hodinkee did manage to get some shots, which you can see here.

The 300SLR (ref. CAR2112)  is based on the new Carrera Calibre 1887, but loses the external bezel and carries no Carrera markings. The dial itself is a metallic bronze colour, reminiscent of the Heuer Carrera 150.173F of the 1970s, and is finished with orange detailing.

The leather rally strap on this watch is fantastic- probably the best that we’ve seen from TAG Heuer. It has a kind of waxed finish which gives it that vintage look and has an orange underside coupled with the Heuer deployment clasp.

The watch is interesting in that it is the first non re-edition since the Carrera GMT of the late 90s to wear the Heuer only logo- something that I discussed with TAG Heuer CEO Jean Christophe Babin. Does this mean more “Heuer” only watches? Maybe, but only as limited editions.

Speaking of which, the original planned production of this watch was 1,860 units, but this will be increased following huge demand at Baselworld- I understand that the watch was oversold in three days. Expect a retail price of USD4500. I expect that the TAG Heuer 300 SLR will prove very popular- I’ll be placing my order this week, and if you want one you might want to do the same, as it will sell out very quickly.

There has been a lot of discussion about re-editions recently (see here), and to me this is the perfect way to keep the Heuer name going- by using it selectively on new watches that capture the spirit of the 1970s.

The 300 SLR takes its inspiration from the “barrel” Heuer Carrera 150.173F of the 1970s- if you like this example below, it’s for sale over at Heuerboy.

So why release  Carrera-based watch and call it the 300 SLR? Perhaps here is a clue.

Mercedes Gullwings old and new return to Mexico for Carrera Panamericana revival

See more information here

What do you think about the new TAG Heuer 300 SLR? Head over to the WatchUseek TAG Heuer forum to discuss this and all the TAG Heuer Baselworld releases.

You can read more about Hodinkee’s views on these new TAG Heuer’s here.

Photos:

1, 2 and 3) Hodinkee

4) Heuerboy.com

Home » Baselworld 2010, Calibre 1887, Future Models, Limited Edition

4 Comments »

  • rage2 said:

    Now that is how the Carrera Calibre 1887 should've looked! I couldn't pinpoint what was wrong with the Carrera 1887, but now I can see it clearly. The placement of the TAG Heuer logo on the Carrera gives it a very unbalanced look on the dial. The 300 SLR, on the other hand, is lined up nicely and balances the dial out perfectly. Sign me up!

    It's interesting that they choose the 300 SLR to pay tribute to. This is the car that wrecked at Le Mans in '55, killing nearly 100 people, and driving Mercedes-Benz out of motorsports for several decades.

  • DC (author) said:

    True, but I guess Mercedes prefer to remember it as the car that Stirling Moss drove to victory in the 1955 Targa Florio…

  • antoine said:

    This is a tribute to Juan Manuel Fangio

  • Calibre 11 (author) said:

    Maybe..but Fangio didn't win in the 300 SLR- he was second to Moss

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