TAG Heuer 300 SLR- Update

Posted by: David Chalmers   |   24 June 2010   |   23 Comments  

Without a doubt the best received production TAG Heuer watch at Basel this year was the TAG Heuer 300 SLR, a limited edition version of the Carrera Calibre 1887 due to be released in the next couple of months.

The 300 SLR (Reference number CAR2112.FC6267) will be launched to commemorate the 60th anniversary of the Mercedes 300 SLR victory in the 1952 Carrera Panamericana, which of course is the same race that gave the Heuer Carrera its name.

While based on the new Carrera 1887, the 300 SLR has several important differences, including a special fume-coloured dial (reminiscent of the 1970s Silverstone colour), an internal tachy bezel and the use of the famous Heuer logo on the dial and crown.

The watch also uses a fantastic bespoke calf-skin leather strap that is the best strap I’ve ever seen on a modern TAG Heuer, with an orange coating on the inside and “Heuer” deployment clasp. Like the Carrera, the 300 SLR uses the new TAG Heuer Calibre 1887 movement.

While the original plan was to release 1,860 of these watches, TAG Heuer CEO Jean-Christophe Babin told us in March that strong demand from retailers meant that production would be increased to 3000, which is great news. And this claim of strong demand is far from company spin- I’ve spoken with several retailers who have had their orders for this watch scaled back several times due to the high global interest.

Make no mistake: this is one of the nicest TAG Heuer watches of the last 10 years and is sure to move fast- I placed my order a few months back and can’t wait to see it arrive.

For a full review of the 300 SLR, check here


Home » Baselworld 2010, Calibre 1887, Limited Edition, SLR
  • wilfreb

    i much prefer this bezel over the new bezel of the regular Carrera 1887

  • http://www.beyond.ca rage2

    Simply stunning! Can't wait to get my hands on one!

  • DC

    Agree Wilfreb- although the bezel design of the 1887 Carrera and 300 SLR are confusing. The 300 SLR bezel looks like the same bezel as shown on the original Carrera 1887 only with the tachy scale removed.

    Supposedly, the revised Carrera 1887 also uses the same bezel as the original "Basel" watch, but the photos released make it look thinner.

    I guess we'll have to wait until the watches are in the stores to know for sure.

    Rage2, will be interesting to see how many 300 SLRs end up being made.

    David

  • wynonie

    This is a gorgeous looking watch. Grey Monaco, Monaco 24 and the SLR – how do I decide where my end of year watch budget goes?

  • DC

    Yes, I'm going to cheat Wynonie- rather than choose one, I've ordered the Monaco 24 and the SLR…wish that the budget stretched to the Grey Monaco as well, but it doesn't!

    dc

  • Kevin

    The symmetrical subdials are the most impressive thing the watch leaves to me.

  • Wynonie

    DC, when you say you've 'orderered' a Monaco 24 and a 300 SLR – do you therefore know when to expect delivery? I was understanding that the 24 may be in AD's by year end, but I assume the 300 won't be out until 2012 (ie 60 years after 1952). best wishes, W

  • DC

    Hi Wynonie,

    Last I heard, both watches were due in October. I think I've got my anniversary's mixed up- yes, Mercedes won the 1952 race, but they also won the 1955 (which is considered the more famous victory), so 2010 is the 45th anniversary of the 1955 race.

    Certainly, expect both this year.

    Cheers

    David

  • http://www.bonhams.com/eur/movieheuer/ www.heuerchronograph

    Wow really cool watch in the very emotial spirit ! Well done TAG Heuer !

    Cheers

    Arno

  • tman

    any indication of the price for this one?

  • DC

    tman, I think its USD4500…but don't quote me on that.

    Cheers

    dc

  • Cowboy Bebop

    I cheated this year DC not only did I finally pick up the CAW211A, check out photos on The Monaco Club thread :) but I also picked up the Grey Monaco, and preordered my Monaco 24 (scheduled to arrive next week), and haven't ordered this yet but will when my AD calls me when they get one, and then I will chill out until I see the Monza Redition later next year.

  • DC

    That's quite a haul!

    Monza re-edition will look good next to these. Save some room though…there are some limited edition Monaco's coming….

    dc

  • HH

    Hello guys

    What is your opinion about the Tag Heuer Carrera Calibre 16 Day-Date Chronograph?? I'm considering buying it.

    How is it if you compare it to the 300 SLR?

  • DC

    HH, guess it comes down to personal choice. I'd take the 300 SLR…

    dc

  • Steve

    Great review!

    I picked one few days ago at a local dealer, instead of the regular1887 Carrera which I had for a day or so.

    My questions is regarding its box, it appears to be the exact same as the non limited version. Is this the case?

    Also, would it make sense to try and order a spare strap+buckle, as I assume these will be quite scarce and hard to replace.

    Cheers from Vancouver.

  • DC

    Thanks Steve,

    Sometimes Limited Edition watches come with a special box (e.g. last years Vintage Heuer Monaco), but more often that not its the same box as the standard model. Others will be able to tell you what they got with their 300SLR, but my guess is that its the standard box.

    TAG Heuer will keep spares- including straps- for a minimum number of years…ask your AD how long, but at least 10 would be normal. You won't need a spare deployant buckle, as those don't really wear (just as well…they're expensive!).

    So if you want to play it safe, I'd get one extra strap…but reckon that's mainly for peace of mind.

    Cheers

    David

  • Cliffster

    Just bought mine yesterday. loved it more than the Grand Carrera choices. It really jumped out of the case at me !! The only wish I had when I bought it was to have the current Tag Heuer Logo. But, after only a day, I'm glad is has the classic logo. Ps I heard from the dealer they produced 5000, rather than the 3000 I read on your site. Do you know which figure is correct?

  • DC

    Hi Cliffster,

    Yes, I'm a fan of the Heuer logo on watches like these. I posted a review here:

    http://www.calibre11.com/review-tag-heuer-300-slr

    You'll see there that I mention that yes, the number finally produced was 5000.

    Enjoy your watch

    David

  • Jaysurge

    I have the option of getting the limited edition at a decent price <4500 USD. My question is whether or not this watch will appreciate. I would thinks so since it is a limited edition, but could not get a good feel for this on the internet. In general TAGs did not seem to hold their value or appreciate. This watch seems to be different. Even without the appreciation, I love the look of the watch.

  • DC

    Jaysurge,

    I don't know of any modern watch that appreciates in the short-term- Rolex, Omega, Patek…they all drop. Medium- long term can be a different story, but I wouldn't buy a watch thinking/ hoping that it will be an investment that will appreciate greatly…if it does, then it's a bonus.

    David

  • ST

    Hello and thanks for good information about watches.

    I wonder how the value of this watch will remain in value since it is limited.

    There are different prices from different countries, but in Norway it costs about $ 6500 so it is more expensive than for example

    a model of Breitling or Panerai.

    When Panerai is one of the watches I am considering instead of SLR so I would like to ask you what you think is the best purchase.

    I know Panerai often stock between 1000 and 2000 editions of each model, and remains, therefore, quite good in price.

    But when I look at older Tag Heuer on the Internet, they have lost a lot of the retail price just after it is purchased.

    Very nice if you could give me some feedback on this.

    I also wonder if the clock sets itself again after I have removed it, or if I have to turn the power back also set the time again?

  • DC

    Hi ST,

    I haven't seen too many (any?) second-hand 300 SLRs on the market yet, so hard to be too definitive about how well they hold their value. I have noticed that higher-end TAG Heuers are holding their value better than I'd expect- Monaco 40th Edition; Grand Carrera Calibre 36.

    Having said that, the reality is that most watches lose value initially. In the medium-term, the market decides whether prices go back up or not. My advice would be to buy whichever watch you prefer and then don't put yourself through the stress of checking back on 2nd hand prices after a few months..

    Re: your last question, this is an automatic watch, meaning that once the power reserve has wound down, you'll need to wear it for a few minutes (or wind it) to generate some power in the watch, and yes, you'll have to re-set the time.

    David