Without a doubt the best received production TAG Heuer watch at Basel this year was the TAG Heuer 300 SLR, a limited edition version of the Carrera Calibre 1887 due to be released in the next couple of months.
The 300 SLR (Reference number CAR2112.FC6267) will be launched to commemorate the 60th anniversary of the Mercedes 300 SLR victory in the 1952 Carrera Panamericana, which of course is the same race that gave the Heuer Carrera its name.
While based on the new Carrera 1887, the 300 SLR has several important differences, including a special fume-coloured dial (reminiscent of the 1970s Silverstone colour), an internal tachy bezel and the use of the famous Heuer logo on the dial and crown.
The watch also uses a fantastic bespoke calf-skin leather strap that is the best strap I’ve ever seen on a modern TAG Heuer, with an orange coating on the inside and “Heuer” deployment clasp. Like the Carrera, the 300 SLR uses the new TAG Heuer Calibre 1887 movement.
While the original plan was to release 1,860 of these watches, TAG Heuer CEO Jean-Christophe Babin told us in March that strong demand from retailers meant that production would be increased to 3000, which is great news. And this claim of strong demand is far from company spin- I’ve spoken with several retailers who have had their orders for this watch scaled back several times due to the high global interest.
Make no mistake: this is one of the nicest TAG Heuer watches of the last 10 years and is sure to move fast- I placed my order a few months back and can’t wait to see it arrive.
For a full review of the 300 SLR, check here