TAG Heuer

TAG Heuer Watches

TAG Heuer was created in 1986 when the Techniques d’Avant Garde (TAG) acquired Heuer SA and changed the brand’s name to TAG Heuer. The new ownership set about revitalising the Heuer range, adding major new models, such as the Formula 1 and the S/el sports series.

TAG Heuer was briefly listed on the stock exchange, before being acquired by LVMH in 1999, where the brand joins Hublot, Zenith and Bulgari as the group’s key watchmaking brands. Techniques d’Avant Garde no longer has any involvement in the company, despite its name remaining.

RECENT ARTICLES

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Hand On Review- 2016 Heuer Monza Calibre 17

The 2016 Heuer Monza 40th Anniversary edition is one of the most anticipated TAG Heuer releases for some time, and for those of you waiting to see and read more about the latest from TAG Heuer’s re-edition range, you’re in luck, because we’ve gone hands-on with the Monza for one of the first detailed  reviews. The 2016 model is an perfect… Read More

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First Look: 2016 Heuer Mikrograph 100th Anniversary

TAG Heuer has commemorated the 100th anniversary of one its most historically important timepieces with the launch of the 2016 Heuer Mikrograph 100th Anniversary. The new Mikrograph pays homage not to a historic Heuer wristwatch, but rather to Heuer’s Mikrograph stopwatch of 1916, the first stopwatch to time to 1/ 100th second precision. The new Mikrograph is designed to be worn… Read More

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In Depth Review- TAG Heuer Formula 1 Red Bull Edition

Today at the Monaco Grand Prix, TAG Heuer has announced the 2016 Formula 1 Red Bull Edition, the first watch that celebrates the partnership between TAG Heuer and Red Bull Racing. While the watch is only shown for the first time today, we’ve already had the chance to spend some quality time with the new chronograph to bring you the… Read More

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First Look: 2016 TAG Heuer Indy 500 Carrera, Formula 1 and Connected

Next weekend is an important milestone for one of the premier events in world motorsport, as it will see the running of the Indianapolis 500 for the 100th time. Even people who don’t follow motorsport closely will generally know of three races- the Monaco Grand Prix, the 24 Hours of LeMans and the Indy 500. While early races were held… Read More

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In Depth Review- TAG Heuer Carrera Heuer-02T Tourbillon

While some thought that TAG Heuer’s haute horlogerie ambitions would be cast aside with the change in the brand’s pricing and positioning strategy, the unveiling of the Carrera Heuer-02t demonstrated how the two ideas could work together. Yes, there was still room for high-end TAG Heuers using in-house movements- but they had to represent exceptional value. We first showed you… Read More

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30 Years of TAG Heuer- The 5 Most Important Watches

This year marks an important milestone for TAG Heuer, albeit one that so far has gone unrecognised and unnoticed by the entire watch world: 2016 is the 30th anniversary of TAG Heuer. The brand’s origins of course stretch back to 1860, and for the first 125 years the watches and timers produced by the company carried the famous “Heuer” name. The reason for the… Read More

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TAG Heuer Aquaracer Lady 300m Ceramic

TAG Heuer’s Lady Aquaracer collection has gained a series of new models for 2016, each of which features a ceramic case and bracelet. The Lady collection pioneered the use of ceramics at TAG Heuer, with the launch in 2012 of the Steel & Ceramic Formula 1 Lady models. However those watches were made from steel but with a ceramic bezel and… Read More

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2016 Aquaracer 300m Calibre 5 Ceramic 43mm

There’s a new, larger Aquaracer to join the 300m Ceramic Bezel range for 2016. While the Calibre 5 3-hand watch has traditionally been 41mm, the Calibre 16 Chronograph has clocked in at a larger 43mm. However those distinctions are eliminated with the new 43mm Calibre 5 watch, which will be sold alongside its smaller brother. What are the differences other… Read More

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2016 TAG Heuer Carrera Heuer-01 Collection

The Carrera Heuer-01 family has been extended to build in six new models and two additional strap options, all launched yesterday at Baselworld 2016. And of course this comes exactly one year after we saw the very first Carrera Heuer-01 as the reinterpretation of the famous Carrera under the leadership of Jean-Claude Biver, with a focus on delivering avant garde looks… Read More

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Founded in 2009, Calibre 11 is the Home of Vintage Heuer and TAG Heuer Collectors, offering unparelelled insight, analysis and new about the worlds of TAG Heuer. Offering the largest collection of Heuer and TAG Heuer Catalogues on the internet, Calibre 11 also offers collectors a unique database to search through your watch's reference number and history.

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