TAG Heuer Monaco 24
The Monaco 24 Concept that was shown at Baselworld last year is being prepared for an Q4 2010 launch. The watch has a titanium PVD case and the Calibre 36 (El Primero) movement.
A quick re-fresh- The Monaco 24 uses the same case as the Monaco LS, with the curved crystal wrapping around the side of the case. The Monaco 24 has bespoke pushers and crown, and swaps the LS-layout for more traditional sub-dials.
The dial has the famous “Gulf” colours also used on the Limited Edition Gulf Monaco released last year.
The real magic to this watch is firstly the black PVD titanium (reminescent of the famous Heuer Monaco PVD) and secondly the “floating” round dial that sits suspended in the case.
TAG Heuer will release the Monaco 24 in the fourth quarter of 2010 alongside the new Grey Heuer Monaco….and a third “heritage” watch.
This third watch is a surprise…and is interesting for a couple of reasons. Firstly, the watch will use the “Heuer” logo, despite not being a re-edition of an older Heuer model. I’m keen to find out whether this is the start of TAG Heuer using the “Heuer” logo for its classic watches and TAG Heuer for the newer range.
This new unnamed watch is a variant of an existing TAG Heuer model and looks fantastic- probably my favourite of the watches that we’ve seen in Basel.
No word on the price of the Monaco 24, but it will probably be priced around the USD9-10,000 level, in line with the Grand Carrera titanium that also features the Calibre 36 movement.
The watch looks great, but for me I’d rather have a version without stripes, which I think is design idea that has been fully explored by now.
Update: 15 August 2010
For the updated information on the Monaco 24, including prices and release date, be sure to check out Calibre 11’s first review of the Monaco 24 here