“Monaco Grand Prix” Edition Monaco & Carrera

Posted by: David Chalmers   |   28 May 2012   |   7 Comments  

TAG Heuer celebrated yesterday’s Monaco Grand Prix by unveiling a brace of  watches to mark the brand’s position as the official timing partner of the Automobile Club de Monaco (ACM). Four watches were launched over the four-day event- two limited edition chronographs made especially for the GP and the general release of two watches previously only available at TAG Heuer boutiques.

Appropriately, three of the models launched are from the Monaco series- the TAG Heuer Monaco ACM Calibre 12 (above), the Heuer Monaco McQueen Calibre 11 and the TAG Heuer Monaco Twenty-Four McQueen Calibre 36.

Joining the posse of Monacos is a single Carrera- a Day-Date Calibre 16 Chronograph (below).

We’ve been lucky enough to grab photos of three of the new watches in the flesh to show you what they look like away from the studio lights.

The Monaco Grand Prix

You don’t have to know anything about motor sport or Formula 1 to have heard of the Monaco Grand Prix. The event is run through the streets of Monte Carlo (well, most of the track sits in Monte Carlo) and has been since 1929.

Truth is, it’s a crazy place to hold a Grand Prix- the narrow street circuit providing few overtaking chances for modern cars. Despite this, the race remains the jewel in the Formula 1 Calendar, and as an event it simply can’t be beaten.

Heuer and TAG Heuer have enjoyed a long association with the Monaco GP, thanks to the success of the Ferrari team in the 1970s and the McLaren team in the 80s, 90s and 2000s.

To further strengthen the relationship, TAG Heuer commenced sponsorship of the ACM in 2011, leading to an increased presence of TAG Heuer signage on the track and now in 2012, a series of Limited Edition watches.

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