Review: TAG Heuer 300 SLR

Posted by: David Chalmers   |   24 October 2010   |   65 Comments  

TAG Heuer’s links with motor-sport has provided many an excuse over the years for racing-inspired Chronogragphs. This month alone, TAG Heuer have announced three such watches, all of which were previewed at Basel: the Monaco Twenty-Four and Grey Monaco Vintage have been reviewed before at Calibre 11 and today it’s time to review the new TAG Heuer 300 SLR.

The 300 SLR (Ref. CAR2112) is a tribute to the Mercedes-Benz 300 SLR of the 1950s, which had both a glorious and infamous racing career. The high point was the victory of Stirling Moss in both the 1955 Targa Florio and Mille Miglia, but tragic because at the Le Mans 24 hour race later that year, Pierre Levegh clipped a slower car and lost control of his 300 SLR, propelling it into the crowd where 82 spectators- and Levegh- lost their lives. It was the largest number of people ever killed in a motor race and led to Mercedes-Benz leaving the sport for more than 3 decades. That little part of the SLR story didn’t make the press release…

But, despite this mixed background, there is no doubt that the 300 SLR is one of the most famous racing cars of its time, and links this model to the other watches that TAG Heuer has released under the SLR name.

If you were describing the watch over the phone, you might say that the TAG Heuer 300 SLR is just a brown version of the Carrera Calibre 1887 with a Heuer logo. But there are lots of detail changes here that all add up to a watch that not only has a distinctive feel to the Carrera, but for me is far more exciting. Most people who saw the watch at Basel thought it was one of the most interesting models that TAG Heuer had produced in a long time and the strong reaction has led to production numbers almost being doubled to meet demand.

Design

The single most distinctive part of the 300 SLR is its dial. “Brown and Orange” is not a colour combination that sounds that appealing, but somehow it works well. The dial has a fabulous degrade pattern (The color being different at the centre of the dial than at the edges) that changes colour depending on the light- from most angles it’s more of a metallic bronze than a brown.

There are orange highlights on the centre chrono. hand and at each of the hour markers.

There has been some criticism of the lack of markings on the seconds sub-dial at 9 o’clock. While it’s a fair point that you’ll struggle to quickly read the number of seconds elapsed, I like the design because it links the watch back to the design used on the Calibre 15 Heuers of the 1970s and then to the CS2110 Monaco Re-edition of the late 1990s. I also like that the seconds sub-dial doesn’t have a clear border- at a first glance the watch looks to only have two sub-dials.

Finally on the dial, TAG Heuer have fortunately avoided using the Mercedes-Benz logo, even though their name does appear on the Caseback. I have nothing against Mercedes, but I don’t want their logo on my watch. And speaking of branding, TAG Heuer have chosen to use the Heuer logo on the 300 SLR, even though this is not a re-edition. While I love seeing the Heuer logo used on new designs, the choice is a little odd. In the last 5 years the Heuer logo has only been used on two versions of the Monaco- the 40th Anniversary and the Vintage- and this years Silverstone re-edition. The name “TAG Heuer” doesn’t appear anywhere on the watch, again an interesting choice, as usually the Heuer re-editions have some TAG Heuer marking on the caseback. So, perhaps a strange decision that this ends up being a Heuer, but it’s a welcome decision nonetheless.

The pushers are shared with the Carrera 1887 and they’re a great design- similar to those used on the first Heuer Monza Re-edition.

The case itself uses the classic Carrera style in a 41mm stainless steel case, that if anything feels a little larger than 41mm due to the thickness of the case. In the Gallery you can see a photo comparing the thickness to a vintage Silverstone.

The Caseback is quite elaborate and features an engraved image of the Mercedes 300 SLR. While it looks quite good, it doesn’t look as spectacular as the clear caseback on the Carrera 1887. Given the fuss about the new movement, I would have gone with a clear caseback here as well to highlight the Calibre 1887. It’s such a nicely finished and decorated movement that it seems a shame to go and hide it behind steel.

The leather strap is- along with perhaps the strap on the new Monaco Vintage- the finest that TAG Heuer have made. If I owned a +USD100,000 Monaco V4 and compared that strap with this one, I’d feel short-changed. I like a Crocodile strap on a dress watch, but not on a sports watch. This one is comfortable, looks great and complements the rest of the design perfectly.

The brown leather has a textured finish that gives it a vintage feel and is finished with an orange lining. I’m not sure what the lining is made of, but it has a soft, almost rubbery feel. The usual deployment clasp is used, although this time with a Heuer logo and not TAG Heuer.

 

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