Baselworld 2011 Preview
While Baselworld was traditionally the single event used to launch most new models, this year has been a little different, with the Carrera Mikrograph and Carrera MP4-12C already unveiled at an event in Geneva back in January.
The dominant theme of the 2011 watches will clearly be motor racing, as is evident from the dedicated “Mastering Speed” website. But what I can tell you is that while most of TAG Heuer’s heritage/ re-edition watches to date have borrowed from the 1960s and 70s Heuers, expect this year’s watches to go back a lot further than that. Some of the 2011 models will take their inspiration from Heuer watches of the 1920s, 30s and 40s.
It will be interesting to see the reaction to these designs, because the majority of collectors today start their collection in the early 1960s with the Carrera and the Autavia- we’re going back to an era before these famous names and an era unknown to most collectors. Given that we’ve had 15 years of re-editions from the 1960s and 70s, it will be a welcome change.
Firstly, the concept watch. As has become tradition, there will be a new concept watch that unveiled on 23 March live in Basel and on TH’s Facebook page. The details of this watch are being kept very close and the only thing that I have heard is that the new watch combines two ideas/ technologies that TAG has shown over the last couple of years. That’s not much of a clue, but that is all I have.
Last week, I showed you a sneak preview of several of the 2011 Formula 1 series, as well as the news that a new Link series is on its way late this year/ early next. Given that the Aquaracer range has recently had a major update with the Aquaracer 500m series, I’d expect most of the new releases to focus on the Carrera and Monaco lines. TAG Heuer have hinted at a new Carrera 1887 Power Reserve model, and it would seem logical that this will make its first appearance next month.
TAG Heuer used its Geneva launch event to also announce a partnership with the Automobile Club de Monaco (ACM), so expect to see several new watches with the ACM logo. The tie-in with the Monaco watch and the ACM seems an obvious one. I keep waiting for a Monaco Twenty-Four in the traditional McQueen colours- maybe this will be the year.
Finally, there will be another re-edition, which will be a Limited Edition of 2000 pieces. You can see a sneak preview of the new Re-edition in the first photo below.
Finally, I am hoping to get an update on progress with development of the Pendulum movement.
A Sneak Preview
Calibre 11 will be at Basel again this year to bring you the first look at the new watches as well as interviews and a look behind the scenes at TAG Heuer. As well as visiting the Basel show, I am planning to visit HQ to meet the team responsible for making the new Carrera Mikrograph. Updates will be here on the Calibre 11 website, at the Calibre 11 Twitter account, and on Facebook.
So, let the countdown begin. And to remind you on just how much news and action comes from the annual Basel show, why not take a look back on the 2010 event here.