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TAG Heuer Buying Guide

So, you’ve decided to look for your new TAG Heuer online…and why not? It’s the easiest way to do your homework before you go any further. The challenge is that, putting your house and car to one side, a new watch is probably the most expensive purchase that most men will make, so it’s important to get it right- and that means buying the right watch for you and not getting fleeced by buying a fake. Movement assemblingIt’s an obvious thing to say that these risks are multiplied when you are looking for information and buying online. But done correctly, you will find a wealth of information online- information that will help you with research, or lead you to make a better, safer purchase. How do you do this? Read on…

Do your research

Watchmaker, Customer ServiceThe first place that most people will go to is the official TAG Heuer website, which can be found here. The website has photos of most of the current range (sometimes it doesn’t carry the limited editions) as well as helpful information on the movement that each watch uses and care instructions. Now that you know which model you’d like, you may want to get some “unofficial” views on the watch. That’s the reason Calibre 11 exists- to share our views on various TAG Heuer watches with you. We’ll tell you a bit about the history, take a look at the design of the watch and then tell you about what powers the watch- the movement. Wherever possible we try and use original photos taken by a very amateur photographer- no studio tricks. Click on the image below to be taken to the list of reviews and articles that we have on every TAG Heuer model ever made. Did you know that we have more than 50 stories/ reviews just on the Carrera?

TAG Heuer ModelsThere are other TAG Heuer “review” sites, but be aware that many of these are essentially fronts for Grey Market dealers (we’ll come to them shortly) that pay a media agency to write generic scripts about watches in the hope of generating search engine rankings. It’s a little trick of the trade, and you can tell within the first couple of paragraphs whether the person has ever seen even a photo of the watch they are supposedly writing about.

Finally, there are Watch Forums. These are inhabited by real watch lovers (watch geeks? Yes….unashamedly!) who have strong opinions about everything and know the details of every new watch down to the last screw. The forums are great sources of information, but take what you read with a grain of salt- buy a watch that you like, not one that a group of people you’ve never met believe is the “best”.

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  • Imraan

    Hi, i currently live in South Africa, what is the process of importing tags from the factory to SA?

    Thanks,

    Imraan

  • robert hare

    rabbit1002@comcast.net email address robert hare I bought a tag several years ago and been very happy, my son and daughter in law also own tags. I bought my wife one june 3rd this year for her birthday. when I bought mine I received baseball cap black with just the green and red tag insigna on the front, in the mail.loved that hat wondering where I can get a couple more hats, I've looked everywhere with no luck. I will be checking my email thanks robert hare

  • http://www.calibre11.com Calibre 11

    Hi Robert. No, I haven't seen these for a while…but I know the one that you are talking about. Perhaps they're no longer made?

    Keep an eye out on eBay…

    dc

  • Brook Winiger

    I think I have a Tag Heuer cg1122-0 from catalog year 92/93. It has all the right markings and T swiss made T on face. I have the original box and paperwork, but it is in Japanese as that is where I got it from a old boyfriend. Was wondering where the best place to get replacement paperwork/ directions in English, and replace the battery. I would also like to know what it is worth since I've just had it sitting around for the last 14 years. Any info would be helpful, thank you in advance.

  • jingo camomot

    im still wearing my 1988 tag it still works fine. love my tag

  • Lori

    I have a nice, working man's Tag watch that I am trying to date…it says WK112-0 DK8274 on back. It looks like the Aquachart Calibre11 2000 watches. It has a white face, black Tag band and the face has blue and red colored Tag logo on face…any help would be welcomed! This watch is my son's and he wants me to sell it for him on ebay so that he can put the proceeds towards an auto for school. Thanks!

    • http://www.calibre11.com Calibre 11

      Hi Lori- not aware of any genuine TAG Heuer with a blue and red logo

      dc

  • Robert

    I am trying to identify my TAG, WE7864, CK1121BB329. can any one help. Gold on s steel,

  • icetinta

    Hi there, I would like to buy an aquaracer watch in Istanbul Turkey. There are several retailers, no problem. But they all says that the distributor is a company as saat&saat which warranty and services of Tag Heurer is being provided by them. Problem is, there are tens of pages customer complains from hundreds of customers about this company for their significant bad service quaility and very negative customer approach. So I'm reluctant to buy a watch which warranty provided by this company. I appreciate for any idea.

    • Ali Bora

      Hi icetinta, S&S opens their tag boutique and also their service I purchased aquaracer last week and it was not accurate I sent the caliber 16 service they corrected now already five days accuracy -+0.
      I am happy now . If you send me email I am gong to help you.
      Regards- Bora

  • http://www.calibre11.com Calibre 11

    Hi. I don't know of the particular companies that you mention, but if a company is handling the servicing and not TAG Heuer, that generally means that they are not an Authorised Dealer…and so there are risks. Whether this makes sense depends on your risk profile- but I would stick with an authorised TAG Heuer dealer.

    Cheers

    David

  • Bob

    A TV watch host in the U.S. stated that Tag Heuer now "controls" the longtime watch brand Jacques Lemans. Any truth to that statement?

  • http://www.calibre11.com Calibre 11

    Haven't heard anything about that Bob. It's a privately-held Austrian company that make watches in both Hong Kong and Switzerland…I'd be surprised

    • Bob

      Me too, actually. Thanks for the response, but I looked at it with a jaundiced eye as well.

  • Andrew G

    Hello, I own serial Tags.. Is there a web site to go to, To identify tag watches by there serial numbers like Rolex..? and if so can anyone point my in the right direction,
    Number is WK1113-0 DH7466…?

    Thanks

  • http://www.calibre11.com Calibre 11

    Hi. It's a TAG Heuer 2000 quartz….blue dial.

    Best place to take a look is the catalogs that are displayed here:
    http://www.calibre11.com/tag-heuer-catalogues/

  • Geoff

    Hi Guys,

    I think I have spotted a ringer, but wanted to double check myself.
    Back of case says: CAL1 13. From pix I cannot tell if there is a missing number or nothing there.
    Serial is indicated as: KR5687 or KR5887.
    I've spent hours going through the catalogs and I can't match it.
    Has a dial layout with top, left, lower sub dials. Date at 3:00 but it has an open 3 pane cutout rectangle for date where you can see the numbers above and below. Looks like a Carerra date window I've seen on one model.
    Anyone know if this is worth pursuing or knock-off?
    Thanks!
    Geoff

  • http://www.calibre11.com Calibre 11

    Geoff, hard to be too definitive without a photo…but it doesn't sound right

    dc

    • Geoff

      Hi,

      Scared him off with all my questions. It was a fake.
      When I could not match it to anything, I was pretty sure.
      I mean, all my other Tags are there, and they sure match the catalog! No question!
      So, moral of the story, if it smells off, or is too good to be true –
      Just remember the old adage, "a fool and his money are soon parted."
      Thanks!

  • Michael

    purchased a Formula 1 2/17/13, Model WAV111A. watch stop the other morning in cold weather. it's less than a year old. seemed to start back up again after I pulled the time adjustment, but doesn't seem to keep accurate time anymore. Is it as simple as a batter? Why would it only last 1 year? thanks!

    • http://www.calibre11.com Calibre 11

      Hi Michael- that model number doesn't correspond to any TAG Heuer model I know of..WAC111A? Assuming the watch is genuine, the there is no reason why you'd have a problem. Could be the battery, but in one year that's unlikely.

      And of course, depends how "cold" you mean by cold…in extreme temperatures, quartz can lose time

      dc

  • glenn

    Hi I bought a CA1210-1 with a red dial and black bezel and Im trying to date it but cant find it in any of the catalogues..the blue one is always the standard…do you know if the red was a limited edition?
    thanks

  • glenn

    Hi I bought a CA1210-1 with a red dial and black bezel and Im trying to date it but cant find it in any of the catalogues..the blue one is always the standard…do you know if the red was a limited edition?

  • Angel

    the case of the tagheuer Formula1 is broken and Tagheuer don't have the case i need a solution.
    The case is red.
    Thanks

  • Elle

    Can you provide any information about a stainless heuer watch (doesn't say tag) with a green face? It is a 986 model. Thanks!

    • http://www.calibre11.com Calibre 11

      Doesn't sound right Elle- not sure that Heuer ever did a Green-dial watch? If you want to send me a photo, try info@calibre11.com

      dc

  • Greg Norris

    I am wanting to know the value of my Heuer 1000 989.106 L , 200 meter quartz professional, it is in great condition and works perfectly. This watch does not display Tag on the face only Heuer.

    • http://www.calibre11.com Calibre 11

      Rough guide Greg, I reckon $500-750 depending on condition, whether it has a bracelet, etc

      dc

  • http://twitter.com/davidmckeownbl @davidmckeownbl

    Great guide I've used it for years to help purchase the lower end Tags. Finally moving up to either a Grand Carrera or a Goodwood festival of speed limited edition. Do have one question though. The Tag outlet store in Orlando sell a ladies Tag that says professional 200m on the front. Am I right in thinking that's likely a 2000 series watch and no newer than 2005? It certainly looks newer but I thought all ladies watches post 2005 in that design said aquaracer on them?

    • http://www.calibre11.com Calibre 11

      Thanks David. Yes, it's right that the word "Professional" hasn't been used for some time. Not sure on the changeover dates, but take a look through the Catalogs.

      Cheers

      David

  • Romel Caldwell

    My father recently passed away and he has a Tag Heuer watch , WAH 1110 and I wanted to know the value of it.

    • http://www.calibre11.com Calibre 11

      Sorry to hear that Romel. Ebay suggests that new ones of these sell for around USD800, so I would have thought that depending on condition, whether you have the box, etc. that you would be looking around $400-600.

      dc

  • magenta

    hello,
    I have just read your review on the 1997 Monaco CS2110 and am interested in buying this model but am wanting to do some research first on the specs so I know what is authentic or fake.
    What would the face of the watch material be ? acrylic or glass? and the dial your article says it was facing 3 not 9 is that correct?
    also if there are any other clues for the original that a fake probably wouldn't have? it has the original box and booklet but no valuation or paperwork.
    thanks

    • http://www.calibre11.com Calibre 11

      Reasonably low-risk Magenta. I don't think that I have ever seen a replica of the CS2110. The "crystal" is plexi-glass, i.e. acrylic. The box itself should be different to the usual box- there was a Steve McQueen box and it came in a brown leather box. Having said that, a watch that came in a standard box is not necessarily a fake.

      So, your risk is low, but its sensible to still take the usual precautions.

      dc

  • Shaun

    Hi I was interested in learning more about the Tag I just purchased. I think it's a 1000 series but I'm not sure. It has the following numbers on the back; 929.213G-20 Serial number 026702 Professional 200 m. Any help would be greatly appreciated. inacan@hotmail.com

  • Ted Avery

    In 1989 my brother-in-law presented me with the gift of a Tag 2000 Professional #962 006. He paid $895 for it at that time in at an overseas dealership before arriving here. He immediately priced it at a local up-scale jewelry shop which was selling them for around $1200. I have had this watch for the past 25 years and have only changed the battery 4 or 5 times since. Any idea of the current re-sale value of this particular model?? Thanks.

  • JAKE 2000

    Hi
    The watch shown above in 3000 Series do you know what model it is?
    thanks

    • calibre11

      Jake, my best guess is that the Ref is 934.213…will be from the last year of production, so 1990/ 91.

      dc

  • hollyman

    Hi i am from Germany and i will buy a TAG HEUER WEST MCLAREN MERCEDES 98 Watch on Ebay Germany my question is:are this watches fake or real?

  • hollyman

    Hi again the numbers on ebay Germany are 221506847279 and 191264965073 and 331269954821. by the last one of them their are 2 photos were you can see 4 autographs DENNI, HAKKINEN,COULTHARD and HAUG and their are only 5oo pieces. i cant find no Infos from that watch.please excuse my School english it is a Long time ago when i learn it.

  • hollyman

    Many thanks but i think in this limited Edition theirs only 3999 pieces and the photo Shows 500 pieces. is that 1 limited Edition or maybe more. i know only from that Edition with 3 autographs in the back with 4 autographs i never hear before.

    • calibre11

      Yes, in the comments section of that story are some photos of the watch with both three and four signatures- I think both are genuine. Price I don’t know.

  • hollyman

    is the Price ok when i pay 600€ for this watch and what was the real Price 1998?
    Many thanks from germany

  • KAI

    I have just purchased my first luxury watch, a TAG Heuer Carrera Calibre 5 automatic!

  • RossNat

    Can anyone help me find out more about this… I have a 1987 tag with the code 586 315, it is a limited edition that has a picture of a yacht on it. It is blue with a white face, cannot seem to find any others with the same reference or with the yacht symbol. I think it was to do with the Americas cup. Any help or info would be appreciated as would like to find out how much it is worth.