So, you’ve decided to look for your new TAG Heuer online…and why not? It’s the easiest way to do your homework before you go any further. The challenge is that, putting your house and car to one side, a new watch is probably the most expensive purchase that most men will make, so it’s important to get it right- and that means buying the right watch for you and not getting fleeced by buying a fake. It’s an obvious thing to say that these risks are multiplied when you are looking for information and buying online. But done correctly, you will find a wealth of information online- information that will help you with research, or lead you to make a better, safer purchase. How do you do this? Read on…
Do your research
The first place that most people will go to is the official TAG Heuer website, which can be found here. The website has photos of most of the current range (sometimes it doesn’t carry the limited editions) as well as helpful information on the movement that each watch uses and care instructions. Now that you know which model you’d like, you may want to get some “unofficial” views on the watch. That’s the reason Calibre 11 exists- to share our views on various TAG Heuer watches with you. We’ll tell you a bit about the history, take a look at the design of the watch and then tell you about what powers the watch- the movement. Wherever possible we try and use original photos taken by a very amateur photographer- no studio tricks. Click on the image below to be taken to the list of reviews and articles that we have on every TAG Heuer model ever made. Did you know that we have more than 50 stories/ reviews just on the Carrera?
There are other TAG Heuer “review” sites, but be aware that many of these are essentially fronts for Grey Market dealers (we’ll come to them shortly) that pay a media agency to write generic scripts about watches in the hope of generating search engine rankings. It’s a little trick of the trade, and you can tell within the first couple of paragraphs whether the person has ever seen even a photo of the watch they are supposedly writing about.
Finally, there are Watch Forums. These are inhabited by real watch lovers (watch geeks? Yes….unashamedly!) who have strong opinions about everything and know the details of every new watch down to the last screw. The forums are great sources of information, but take what you read with a grain of salt- buy a watch that you like, not one that a group of people you’ve never met believe is the “best”.