TAG Heuer: Chevenez & the Calibre 1969

Posted by: C11   |   12 May 2012   |   14 Comments  

Only a few months after the plans were first announced, construction has started at TAG Heuer’s new factory in Chevenez in the Jura Valley. The build for the 2,400 square- metre facility will last about 18 months and eventually employ more than 150 people.

The headline news that you may have read is that TAG Heuer will transfer production of the Calibre 1887 from Cornol to Chevenez– but that is only half the story.

The real news is that TAG Heuer will also manufacture a new in-house movement at Chevenez, the details of which have been kept under wraps until now. The movement was developed under the code-name “Calibre 1888”, but will be known as the Calibre 1969. So let’s take a closer look at Chevenez, the Calibre 1969…and find out exactly what TAG Heuer’s CEO is wearing on his wrist.

New Chevenez Factory

Chevenez is a small village about an hour north of TAG Heuer HQ in La Chaux-de-Fonds. In early May, the new site was commemorated by TAG Heuer CEO Jean-Christophe Babin in front of a range of dignitaries, including Jack Heuer, the President of the Swiss Watch Making Federation, the local Mayor and Government Minister.

A Calibre 1887 movement encased in perspex marks the entrance of the new site.

Transferring production of the Calibre 1887 to Chevenez will allow Cornol to focus on making cases in higher numbers and increase TAG Heuer’s independence in terms of cases and movements.

While the new facility is of great significance to TAG Heuer, the most exciting part of Chevenez for watch fans is not the slick new building, but what will be made there alongside the Calibre 1887- the Calibre 1969.

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