Series Overview: TAG Heuer Monaco Re-Edition

Posted by: DC   |   30 July 2009   |   15 Comments  

P00The Heuer Monaco disappeared from the catalogues around 1975 having been only a modest success due to its unusual shape. TAG Heuer hadn’t shown a lot of interest in the heritage of the Heuer collection until the late 1990′s when it decided to press ahead with a “Re-edition” collection made up of the Carrera and the Monaco. These were a success and were followed by others in the classic range including new models that looked like they might be old Heuer’s but weren’t (Carrera GMT and Monza).

Following the takeover by LVMH, TAG continued with the Classic series, but decided to drop the “Heuer” only branding and revert to TAG Heuer. The Autavia and Targa Florio (again, not truly a re-edition) followed.

Today, The Carrera and Monaco are a key part of the TAG Heuer model range and the company has embraced rather than rejected its heritage, with the Monaco and Carrera names being used on the new technology developed (V4 Monaco, Carrera Calibre 360).

There is often confusion around the black Monaco’s- and what is a re-edition and what is not. Below are the variants of the black TAG Heuer Monaco issued since 1997 (although other colours and limited editions have also been issued).

Monaco

The first of the re-editions has a flat black face and two dial register- model CS2110 and was a limited edition of 5000. To my mind, these are the most valuable and rare of the re-edition Monaco’s. This was followed by CS2111, which had an entirely new sculptured dial design, was a limited edition of 5000 and also the Heuer only branding.

This design proved to be a success and so TAG Heuer added the model to the permanent range, changing the model to CW2111 and adding “TAG Heuer” to the dial. This was also the time that a blue dialed “Steve McQueen” model was added. TAG Heuer did not release a blue Monaco re-edition with only “Heuer” on the dial until this year’s 40th anniversary model.

Finally, we have the 2009 model, the TAG Heuer Monaco Calibre 12, which goes back to the two-register layout and cleaner face of the CS2110. The new model has a slightly larger case and for the first time, sapphire crystal rather than plexiglass.

The re-edition series marked a change in strategy for TAG Heuer that continues to be seen today- combing the heritage of Heuer with the technology of TAG Heuer- and finally giving the Heuer fans a new watch to buy  for  the first time since 1985.

Catalog scan: Onthedash.com

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15 Comments »

  • Richardc said:

    I wonder how many vintage Monacos were made or sold in the 70s? That would be an interesting stat – anyone know?

    Agree about the cs2110 although they rarely sell for more than £1400/1500. A future appreciator perhaps…

  • admin (author) said:

    Hi Richard- not sure on Heuer production numbers. We asked Jack Heuer in Switzerland last year, but he wasn’t sure and unfortunately the serial numbers don’t really help.

    Agree that the CS2110 has not yet shown any premium to the standard Monaco.

    DC

  • john said:

    its nice to know the monaco model is speciaal , i own nr 23 of the 120 1999 grand prix monaco model ,i bouht it at a local tag heuer dealer here in maastricht ,holland 10 jears ago . who
    o can tell me more about” ferres” the maker ,desinger of this model .
    sorry for my english writhing ,its not my best .
    greatings john

  • DC (author) said:

    Hi John- no need to apologise…your English is much better than my Dutch :)

    I think that you are referring to the GP Monaco mentioned here:

    A very rare Monaco indeed.

    In that same post I show another LE Monaco, this time made for Ferret…I think this is the one you mean? Ferret is a high-end watch boutique in France- see their website

    Cheers

    David

  • Curtis Cundy said:

    I have the first two Monaco limited Editions in your picture in the above article. The first (the CS2111)was bought from a watch vendor at the FIA GT at the Laguna Seca circuit (nice bit of race history). While I like both of the black faced limited edition Monaco’s I find myself more drawn to my Tah heuer Blue Steve McQeen Monaco something about the blue dial and white sub-dials that pops a bit more!!

  • DC (author) said:

    Hi Curtis,

    Yes, the Blue is more iconic- but some days I think that of the TAG Heuer Monaco series, I prefer the original re-edition (CS2110)

    Cheers

  • Bill said:

    Hi,

    I was curious about the CS 2110 and whether or not the glass was sapphire or plastic? I know many of the current new models and re-issues are sapphire but wasn’t sure if the CS 2110 in 1997 came with plastic or sapphire?

    thanks,
    bill

  • DC (author) said:

    Hi Bill. All Monaco chronographs from 1997-2009 are plexi. The new Calibre 12 series has a larger case and sapphire crystal.

    David

  • CHRIS said:

    I RECENTLY PURCHASED A MONACO WHICH SEEMS TO BE A CS2111 REISSUE
    THE CASE BACK SEEMS TO BE PRETTY WORN SO YOU CAN ONLY MAKE OUT FAINTLY
    C 2111 AND N 4399
    DOES THIS TO FALL IN LINE AS A 1 0F 5000 No 4399?
    THE CASE BACK IS PRETTY SOFT AND THE CLEAN UP AT THE STORE I BOUGHT IT FROM MAY HAVE OVER POLISHED A LITTLE.
    THE BOX AND PAPERS WERE NOT AVAILABLE. ITS AN ESTATE JEWELERY SHOP
    NEAR BY WITH A GOOD REP. ANY INSIGHT?

  • CHRIS said:

    DIAL HEUER, CROWN ADJUST HEUER, CASE BACK MONACO HEUER.

  • DC (author) said:

    Chris,

    Hard to tell without photos, but what you say makes sense- CS2111 was the second of the re-editions and was an LE of 5,000.

    It had Heuer only on the dial and crown, so it sounds genuine…but impossible to tell without a photo.

    David

  • Ernest said:

    DC,

    Thanks for the rich information. I did not know I had a limited edition watch! Mine is a Cs2111, n.1691, black dial, light brown leather wristband. I bought it at Harrod´s, in London, around 2000. Paid a pretty high price for it at the time( something around GBP2300 ). Do you have any idea about it´s current value in the market? Thanks again!
    Ernest

  • DC (author) said:

    Hi Ernest,

    I had a CS2110 on the tan strap- its a nice colour combination. Very hard to give youa good view on value, as it will come down to condition, whether you have the box + papers, etc.

    Take a look on eBay- there are usually a couple on offer. I don’t see a big premium for the CS2111 relative to the CW2111.

    David

  • Sam said:

    Hi,

    I have a CS2111 second re-edition but I’m not sure if its limited to 5000 or not as mine had no 8772 inscribed on it.

    Cheers,

    Sam

  • DC (author) said:

    Hi Sam, Yes, CS2111 is a Limited Edition of 5000. The standard production watch is CW2111.

    I wonder if that is your serial number?

    dc

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