2013 TAG Heuer Basel Preview

Baselworld 2013 is only a couple of weeks away, which means that it’s time to bring you a sneak preview of what TAG Heuer will be showing. For those new to watches, Baselworld (held in the Swiss town of Basel) is the traditional time for brands to show off their new 2013 creations.

It was at Basel in 1969 that Heuer first displayed the Chronomatic movement and the Monaco, and when TAG Heuer launched its first watch in March 1985 (the Formula 1), the company again chose the Basel show.

CAR2B80.FC6325_popartAnd for 2013 it looks like we have something very cool coming: a Calibre 36 Carrera- the first time that TAG Heuer have offered the Calibre 36 movement in a Carrera (although the movement has featured in the Grand Carrera series).

Given that the theme of TAG Heuer’s 2013 Basel show will be the 50th anniversary of the Carrera, all we have for the moment is a pop-art image of the new Carrera..but there are still a few clues that we can work through.



This Calibre 36 Carrera- ignore the coloured dial, the watch is a chronograph- looks to be a sporty addition to the Carrera range, as evidenced by the rally-style strap and the rubber over- moulding on the crown.

The tip of the central chronograph hand looks to be a different colour- let’s guess that it will be Red, in a similar style to some of the other 2013 Carrera’s that we’ve already showed you.

The other feature to point out is the length of the hour and minute hands…they look shorter than you’d expect for a traditional dial….

Calibre 36

TAG Heuer Monza Calibre 36So what is the Calibre 36? It is one of the finest chronograph movements in the world- the famous El Primero from TAG Heuer’s LVMH stablemate Zenith.

The El Primero was launched in 1969 as a competitor to Heuer’s own Chronomatic movement, and while collectors love the Chronomatic, it’s undeniable that the El Primero is the superior movement having stood the test of time for more than 40 years. During this time the movement was almost lost forever (as you can read here) and featured in the Rolex Daytona.

TAG Heuer’s Calibre 36 is based on the El Primero 400, but with more than 40 modifications to various parts including the plates and wheels.

TAG Heuer has offered the Calibre 36 in following series:

  • Link
  • Monaco Twenty-Four
  • Monza (shown in the photo above)
  • Grand Carrera
  • SLR

Baselworld 2013

BASELWORLD2013-Messehotel-FourPointsbySheratonSihlcityZuerich-823x234Baselworld is always great fun and the highlight of any watch geek’s year, as its our first chance to see all the new toys from the big brands. To get a taste of what it’s been like in the past, take a look at how we’ve covered Basel over the last three years:

Fingers crossed, we’ll be there in person to check out TAG Heuer’s new concept watch and show you in detail all the new 2013 models.


Carrera Flyback El PrimeroHere it is! The Carrera Calibre 36. Check out the details here.