Here is your first look at the new 2014 TAG Heuer models- the much anticipated TAG Heuer Carrera 1969. The new Carrera 1969 is a limited edition of 500 watches that feature a Titanium Carbide case and Rose Gold highlights…and, of course, is the first watch powered by the new in-house Calibre 1969 movement.
The watch is a blend of the old and the new: Yes, the classic “tri-compax” 3-register layout makes a welcome return, but there are enough modern touches to the classic Carrera formula to give the Carrera 1969 a very contemporary feel.
Design-wise, the Carrera 1969 seems to have been strongly influenced by the Carrera Mikrograph Avant Garde that we showed you a few weeks ago, with both watches sharing similar design traits and colour-scheme.
While it may appear that the The Carrera 1969 case features the same “two-part” construction as the Carrera Mikrograph (below), it’s actually an integrated case.
The horns and side of the case are “hollowed-out”, much like the Carrera Jack Heuer 1887 you see below.
The case is made from Titanium carbide and clocks in at 43mm- 2mm smaller than the Carrera Mikrograph. The Rose Gold detailing extends to the bezel, crown, chronograph pushers and the small bolts on the side of the horns.
The dial has a beautiful Cotes de Geneve finish, which steps down on the left-hand side of the dial to reveal the semi-exposed date wheel. You’ll also notice the distinctive way that the date window sits inside the 9 o’clock register. It’s an unusual treatment, but one that seems to work (let’s withhold final judgement until a proper review in daylight) given both the difference in font and the Gold highlight as seen below.
The other key features of the dial are:
- White-tip chronograph hands (central Chronograph hand is finished in Black Gold)
- Rose Gold minute, hour and running-seconds hand
- Applied TAG Heuer logo
- 3 and 6 o’clock registers with Azurage (the circular patterning)
And speaking of those registers, as we’ve told you for some time, the Carrera 1969 is a 3-register Chronograph, with the following functions:
- 3 o’clock register: 30-minute chronograph counter
- 6 o’clock register: running seconds (time)
- 9 o’clock register: 12-hour chronograph counter
As our Carrera expert Mark Moss would point out, the tachymetre scale is where it should be for a Carrera- on an inner-flange and not on an external bezel.
Overall, I think the dial works very well- enough traditional Carrera elements are present, but with a couple of flourishes to set the Carrera 1969 apart from others in the Carrera range Perhaps the only part that I would change is to delete the “Calibre 1969 Chronograph” text, which serves no real purpose.
We managed to grab a couple of quick shots of the Carrera 1969…yes, the watch is already available.
The shot below nicely shows off the side of the case and the similarities to the Carrera Jack Heuer 1887.
TAG Heuer Carrera 1969 CAR2A50- Price and Availability
As noted above, the 2014 TAG Heuer Carrera 1969 Titanium & Rose Gold is already in the stores, and depending on location, has a price of around €10,500. Let’s stop there, because that’s a very significant increase above the usual Carrera 1887 price. We understand that part of the reason for the premium are the high-end case materials used and the fact that this is the limited edition launch model for the new movement.
Expect the steel Carrera 1969- which we should see later in 2014- to be more in the €6000-7000 range..still a healthy premium to the Carrera 1887. We look forward to reviewing the new watch in detail soon to get a better feel for where the new Carrera sits relative to both the haute horlogerie Carrera and the 1887-powered models.