Geneva Concept Teaser and Launch Webcast

Next week is the first chance to see the 2012 TAG Heuer watches, with the company holding an event in Geneva from 16- 19 January. We already know that the 2012 Formula 1 Series will be unveiled in Geneva, but it wouldn’t be a launch event without a new concept watch from TAG Heuer.

TAG Hear have released the image below and are promising a “game-changing new regulator breaking all high-frequency records“.

There’s very little given away by this image, other than it looks like the watch is a development of the Micrograph or Mikrotimer- most likely the later. However, if you look back at the Calibre 11 posts from October last year, I reckon you’ll find a pretty good clue.

Calibre 11 will be there to bring you all the news from Geneva- and even better, you can follow the live launch of the new Concept watch on this very page.

Live Feed

The 2012 TAG Heuer Geneva Concept watch will be launched at 19:30 (CET – Central European Time), Monday 16 January 2012.



  • Tman

    Interesting next few weeks for Tag….. It will also be interesting to see if there will be an update to the G carrera range as well.

  • Cowboy Bebop

    This is a wild guess… I smell 1/10000th of a second Mikrograph 😉

  • Would it be possible for an analogue to measure 1/10000th?

    • DC

      At the risk of being proved wrong again (12 months ago I wouldn't have thought that 1/ 1000th of a second was possible), I don't think that Monday's Concept watch will take things that far…but perhaps it will go beyond the Mikrotimer.

  • Pau

    I think it is obvious it will be a Mikrogragh for you can see a little bit of the G. As for it being able to measure 10000ths of a second, I find it unlikely but would love to be proven wrong.

    • DC

      What if "G" didn't stand for "Graph"??? 😉

  • Pau

    Could you give us a bit of a hint?

  • Cowboy Bebop

    LOL… the watch looks like the Bull Head chronos from the 1970s… hehe… It's fitting considering TAG Heuer is taking competitors by the horns.


  • LHL

    Very nice presentation. Beautiful watch, something to really admire. Unfortunately, It’s going to be exclusive for those who can afford to pay probably over $130,000 USD.

    In an case, congratulations to Tag Heuer for this new concept watch and staying ahead of the competition.

    By the way, I got an email directly from the Tag Heuer Boutique in Las Vegas letting me know that they have the Mikrograph #24 of 150 and price stands at $50,000 USD with price subject to change.

    They also say they got the Mikrotimer #1 of 60 with a price tag of $130,000 USD (price subject to change).

    Just thought I would mention this for anyone interested or wondering where they can get any one of these wonderful time pieces.

  • DC

    Thanks LHL- I know that they had one of the Mikrotimers here in Australia for a few days. I was going to borrow it for a few photos…but it sold before I had the chance.