While the Autavia will steal the 2017 Basel headlines for TAG Heuer, we believe the most important launch of the year for TAG Heuer is actually this watch: the new TAG Heuer Link.
For the last few years, the Link has been the forgotten series, and gone without a facelift or any major new models since 2011. As the focus has moved to the Carrera, Aquaracer, Formula 1, and now Connected collections, the Link has fallen into the background- but this changed last year when TAG Heuer updated the Link Lady series, a brand new design and look for the Link that has now been rolled out across the men’s series.
The reason that the Link is so important to TAG Heuer is that its success would help round out the collection- Carrera can be positioned as sporty, with both a vintage and a modern technical side, the Aquaracer for the water, the Formula 1 as a well-priced sporty watch, and for wearing with a suit? That’s the Link.
The Link also has the benefit of being a smaller size than the majority of the TAG Heuer men’s collection, meaning that we could see this watch working well in markets where large watches and chronographs are not that popular.
In its pomp, the Link series was made up of several watch and chronograph movements, but the 2017 series is restricted to a simple, clean Calibre 5 model at this stage with three dial options. The success of the new Link will likely determine whether the range expands to include Chronograph and other models variants, something that would nicely fill out the TAG Heuer range.
The Link has a nicely sized 41mm steel case, which will wear slightly larger thanks to its cushion-case style design.
The dial is simple and open- our only hesitation was the size of the hour-markers, which not unlike the Aquaracer 300m, feel as though they’re about 20-30% too large. Still, everything here is simple and classic, without any un-needed details.
The bezel is fixed and has a brushed finish on the top of the bezel, complemented by a polished side. It’s a modern, clean-looking case and makes a clean break with the Link design of the past, as you can see below.
Link Calibre 5- WBC2111 Silver Dial
Link Calibre 5- WBC2112 Blue Dial
Link Calibre 5- WBC2110 Black Dial
On the Wrist
Link Calibre 5 Blue Dial
Link Calibre 5 Black Dial
Price and Availability
Expect the watch in stores in the coming weeks.