TAG Heuer has this morning announced that Stéphane Linder has been appointed to succeed Jean Christophe Babin as CEO of TAG Heuer. Linder is a 20-year veteran of TAG Heuer, and in fact is one of the few remaining Executives who worked at TAG Heuer before the LVMH takeover in 1999.
Pleasingly for TAG Heuer fans, Stéphane is a product guy. He was a key part of the team that introduced the Sunglasses range and played a key role in developing the bracelet for the TAG Heuer Kirium series (below).
We spoke to Stephane a couple of years ago when researching a couple of stories on the older TAG Heuer models, including the TAG Heuer Edge, a series that TAG Heuer designed and built (more than 10,000 cases!) in the late 1990s before scrapping the series after the LVMH acquisition.
Stéphane Linder takes over the reigns at TAG Heuer at an exciting time. Jean-Christophe Babin’s team has built a wonderful platform for the business, but the challenge is to now continue that work and take the brand to the next level.
We look forward to talking with Stéphane soon to find out what he sees as the main challenges and priorities. Linder commences the new roles on 1 June 2013.