Welcome to a story about a watch that doesn’t exist, at least officially. While the first-generation 1960s Heuer Carrera was offered with a wide variety of dial options over its six-year life span, each of these dials stuck close to the monochromatic end of the colour scale. Sir could have any colour he wished, so long as it was black… Read More
POSTED 17 May 2020
Heuer
Edouard Heuer founded Uhrenmanufaktur Heuer AG in 1860, with the company’s watches and timers using the “Heuer” branding through to 1985. The company remained in the control of the Heuer family until 1982 when it was bought by a consortium led by Piaget and Lemania.
Heuer was then sold to Techniques d’Avant Garde in 1985, becoming TAG Heuer from March 1986.
RECENT ARTICLES
The Story of the Heuer Monaco 1133B Piece d’Art and the Heuer Heritage Department
TAG Heuer has one last Monaco trick up its sleeve to round out the 50th Anniversary year of its most iconic model, and this time the focus is pure vintage: a one-off original 1970s Heuer 1133B updated, as needed, with New Old Stock (NOS) parts. In addition, the original Calibre 11 movement has been specially finished and decorated, and to… Read More
POSTED 10 Dec 2019
Ultimate Guide to the Vintage Heuer Monaco
The Heuer Monaco is one of the world’s most iconic watch designs. Not only does it immediately stand out from the pack of monochrome circular watches with its sharp-edged square case and bright-blue dial, but the Monaco was also a highly innovative watch when it was launched back in 1969, featuring both the world’s first automatic chronograph movement and the… Read More
POSTED 12 May 2019
Perspectives on the Heuer Globetrotter Exhibition
The Heuer Globetrotter Exhibition is now in full swing, having opened simultaneously across nine cities last week. The exhibition is a fresh take on how a watch brand can recognise and celebrate their heritage, as instead of simply showing watches sourced from the TAG Heuer Museum, the Globetrotter exhibition displays both watches belonging to local collectors, as well as selected… Read More
POSTED 24 Sep 2017
The Story of James Garner’s Heuer Carrera 3647N
This is the story of a very special 1960s Carrera, a watch that belonged to a Hollywood legend who not only starred in one of the most famous motor racing films of all time, but was also the owner of a racing team that competed at Le Mans and Daytona. This is the story of James Garner’s treasured Heuer Carrera…. Read More
POSTED 29 Aug 2017
Ultimate Guide to the Heuer Pasadena
On the surface, the story of the Heuer Pasadena seems like a simple one: a single chronograph model available with either a black PVD or stainless steel case that stayed in the Heuer catalogue for just over three years. But while the Pasadena itself is interesting enough- another niche chronograph from the post-Chronomatic period at Heuer- the greater story of… Read More
POSTED 21 May 2017
Autavia Cup Winner- 2446 MK3 TAG Heuer Autavia Re-edition
Following more than 50,000 votes from the public, TAG Heuer today announced that the Autavia model chosen to make a comeback will be a re-edition of the Autavia 2446 MK3. Now that we know the model, the two remaining questions are what will the size be and which movement will the watch use? While we’d like to think that the… Read More
POSTED 16 Apr 2016
Choose the next TAG Heuer Autavia: The Autavia Cup
Back in December we broke the news that TAG Heuer would re-release the Autavia as part of its 2017 Heritage Collection. And to make the choice of model more interactive, TAG Heuer has launched an online competition to help whittle the list down to a final four from which the production watch will be chosen. Here’s your chance to influence… Read More
POSTED 14 Mar 2016
Ultimate Guide to the Vintage Heuer Autavia
Reading the history of Heuer as it is usually written today, it’s easy to get the impression that the Carrera was the series that really established the brand’s credentials as the leading maker of racing-inspired chronographs. And while the Carrera was certainly important, it was in fact another model that had the real sporting heritage and authenticity- the Heuer Autavia. Taking… Read More
POSTED 11 Oct 2015
Vintage Heuer Carrera 2447NT
It’s been a while since we’ve posted a story about a great vintage Heuer, but let’s make up for lost time with one of the most special we’ve seen in a long time- a beautiful Heuer Carrera 2447NT. Not familiar with the real history of the Carrera? You can check out our dedicated Carrera mini-site here to read up on… Read More
POSTED 30 Jun 2015
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