Edouard Heuer founded Uhrenmanufaktur Heuer AG in 1860, with the company’s watches and timers using the “Heuer” branding through to 1985. The company remained in the control of the Heuer family until 1982 when it was bought by a consortium led by Piaget and Lemania.

Heuer was then sold to Techniques d’Avant Garde in 1985, becoming TAG Heuer from March 1986.


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Ultimate Guide to the Vintage Heuer Monaco

The Heuer Monaco is one of the world’s most iconic watch designs. Not only does it immediately stand out from the pack of monochrome circular watches with its sharp-edged square case and bright-blue dial, but the Monaco was also a highly innovative watch when it was launched back in 1969, featuring both the world’s first automatic chronograph movement and the… Read More

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Perspectives on the Heuer Globetrotter Exhibition

The Heuer Globetrotter Exhibition is now in full swing, having opened simultaneously across nine cities last week. The exhibition is a fresh take on how a watch brand can recognise and celebrate their heritage, as instead of simply showing watches sourced from the TAG Heuer Museum, the Globetrotter exhibition displays both watches belonging to local collectors, as well as selected… Read More

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The Story of James Garner’s Heuer Carrera 3647N

This is the story of a very special 1960s Carrera, a watch that belonged to a Hollywood legend who not only starred in one of the most famous motor racing films of all time, but was also the owner of a racing team that competed at Le Mans and Daytona. This is the story of James Garner’s treasured Heuer Carrera…. Read More

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Ultimate Guide to the Heuer Pasadena

On the surface, the story of the Heuer Pasadena seems like a simple one: a single chronograph model available with either a black PVD or stainless steel case that stayed in the Heuer catalogue for just over three years. But while the Pasadena itself is interesting enough- another niche chronograph from the post-Chronomatic period at Heuer- the greater story of… Read More

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Autavia Cup Winner- 2446 MK3 TAG Heuer Autavia Re-edition

Following more than 50,000 votes from the public, TAG Heuer today announced that the Autavia model chosen to make a comeback will be a re-edition of the Autavia 2446 MK3. Now that we know the model, the two remaining questions are what will the size be and which movement will the watch use? While we’d like to think that the… Read More

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Choose the next TAG Heuer Autavia: The Autavia Cup

Back in December we broke the news that TAG Heuer would re-release the Autavia as part of its 2017 Heritage Collection. And to make the choice of model more interactive, TAG Heuer has launched an online competition to help whittle the list down to a final four from which the production watch will be chosen. Here’s your chance to influence… Read More

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Ultimate Guide to the Vintage Heuer Autavia

Reading the history of Heuer as it is usually written today, it’s easy to get the impression that the Carrera was the series that really established the brand’s credentials as the leading maker of racing-inspired chronographs. And while the Carrera was certainly important, it was in fact another model that had the real sporting heritage and authenticity- the Heuer Autavia. Taking… Read More

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Vintage Heuer Carrera 2447NT

It’s been a while since we’ve posted a story about a great vintage Heuer, but let’s make up for lost time with one of the most special we’ve seen in a long time- a beautiful Heuer Carrera 2447NT. Not familiar with the real history of the Carrera? You can check out our dedicated Carrera mini-site here to read up on… Read More

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Ultimate Guide to the Heuer Verona

The Heuer Verona was launched in 1978 and showed that even in the grip of the quartz crisis, Heuer still knew how to make a beautiful classic chronograph. While most of the 1970s was about bright colours and over-sized funky cases, the Verona turned back the clock to the clean, elegant design of the first Carrera from 1963- a simple… Read More

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Explaining the Prototype Heuer Autavia 1163

The holy grail for vintage watch collectors is the prototype watch- something that goes beyond being merely “rare”. Every vintage collectors knows that there is rare and then there is really rare. The Paul Newman Rolex Daytona Exotic Dial? Very expensive, but far from rare. You could have one landed at your desk within a few days. Same story for… Read More



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