While many vintage Heuer models are now well-known by collectors- and therefore have prices to match- one of the most stylish models from the late 1960s continues to fly under the radar- the Heuer Camaro. Named after the Chevrolet Camaro that was launched in 1966, the Camaro offers a similar style to the Carrera, but in a slightly larger, cushion-shaped… Read More
POSTED 18 Apr 2014
Camaro
The Camaro is one of the lesser-known gems in the Heuer back catalogue. Introduced in 1968, the Camaro is essentially the sister model to the Carrera, offering a squarer-cushion case that its round sibling. Despite being introduced only one year before the introduction of the Chronomatic Calibre 11 movement, there was never an automatic Camaro- the range instead featuring a broad range of manual-wind Valjoux movements. In many ways the Camaro marks the end of one Heuer era and the beginning of another.
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History of Heuer IV: 1960s
In the 1950s Heuer, at the instigation of some of its senior management, had experimented with a range of non-chronograph watches. This had just exposed them to wider competition amongst the Swiss watchmaking companies though and ultimately didn’t pay off. As Jack Heuer explained to Calibre 11, the problem was that many brands sourced their dials and movements from the… Read More
POSTED 09 Jun 2013
Bonhams Haslinger Collection: The $40,000 Question
Exciting news: last night the vintage Heuer fairy flew to the Cayman Islands and deposited USD 40,000 into the secret Calibre 11 bank account. The condition? That it all gets spent by Christmas on at least five vintage Heuer watches. Fortunately, the Bonhams auction of Arno Haslinger’s vintage Heuer collection is fast approaching- December 15 in London. I’ve previewed the… Read More
POSTED 09 Oct 2010
Up Close- Heuer Camaro 7220S
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POSTED 18 Sep 2009
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