TAG Heuer

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TAG Heuer was created in 1986 when the Techniques d’Avant Garde (TAG) acquired Heuer SA and changed the brand’s name to TAG Heuer. The new ownership set about revitalising the Heuer range, adding major new models, such as the Formula 1 and the S/el sports series.

TAG Heuer was briefly listed on the stock exchange, before being acquired by LVMH in 1999, where the brand joins Hublot, Zenith and Bulgari as the group’s key watchmaking brands. Techniques d’Avant Garde no longer has any involvement in the company, despite its name remaining.

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First Look: 2020 TAG Heuer Aquaracer Calibre 7 GMT (Ref. WAY201T)

With the onslaught of the usual Basel launches delayed due to the impact of COVID-19, we have the chance to shine the spotlight on one of the lower-profile 2020 TAG Heuers- the new Aquaracer Calibre 7 GMT, reference WAY201T. GMT, of course, stands for Greenwich Mean Time, and is used in the watch world to indicate a watch that shows… Read More

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Founded in 2009, Calibre 11 is the Home of Vintage Heuer and TAG Heuer Collectors, offering unparalleled insight, analysis and news about the world of TAG Heuer. We have the largest collection of Heuer and TAG Heuer Catalogues on the internet, so you can research the history of your watch.

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