TAG Heuer

TAG Heuer Watches

TAG Heuer was created in 1986 when the Techniques d’Avant Garde (TAG) acquired Heuer SA and changed the brand’s name to TAG Heuer. The new ownership set about revitalising the Heuer range, adding major new models, such as the Formula 1 and the S/el sports series.

TAG Heuer was briefly listed on the stock exchange, before being acquired by LVMH in 1999, where the brand joins Hublot, Zenith and Bulgari as the group’s key watchmaking brands. Techniques d’Avant Garde no longer has any involvement in the company, despite its name remaining.

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First Look: 2017 Carrera Heuer-01 43mm Skeleton

TAG Heuer has this morning released a new variation of the Carrera Heuer-01 series ahead of Baselworld 2017, with the launch of three 43mm Carrera Heuer-01 Skeleton Chronographs. There are four models in the new range- navy blue, “cognac brown” and black dials in a steel case and a full ceramic model. As you can tell from a first glance,… Read More

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In Depth Review- 2016 TAG Heuer Formula 1 Senna Watch & Chronograph

The use of ambassadors by watch brands is a sensitive and sometimes controversial topic among watch lovers. When selected carefully, the best ambassadors can be an incredibly powerful addition to the brand and many of the very best partnerships have lasted decades. So in the case of TAG Heuer, it was a welcome return when in 2015 the brand announced… Read More

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First Look: 2017 TAG Heuer Manchester United Carrera & Formula 1

TAG Heuer today has launched two new 2017 models to mark its partnership with Manchester United F.C. The tie-up was first announced in July 2016, with TAG Heuer appointed as the club’s Official Timekeeper and Global Partner- and now we have the watches to complement the deal. While TAG Heuer has announced a range of partnership with various Football (or Soccer… Read More

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Up Close: Carrera Heuer-02T Titanium & Rose Gold CAR5A5Y

Even twelve months on, the Carrera Heuer-02T hasn’t ceased to amaze. Derived from the looks of the Carrera Heuer-01, but fitted with a modified version of TAG Heuer’s CH80/ Heuer-02 with a tourbillon regulator, the Heuer-02T brings haute horlogerie to the people, with a startling price of US$15,900. We’ve told you the full story of this watch before- one of the… Read More

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First Look 2017 TAG Heuer Autavia Heuer-02 Chronograph

The wait is almost over for the arrival of the most highly anticipated TAG Heuer model in recent years- the return of the Autavia. First announced at Baselworld 2016, the Autavia has had a highly public development period, with a public vote informing the selection of the final design and then the unveiling of the first prototype late last year… Read More

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Carrera Heuer-01 45mm Revisited- Blue Touch Edition CAR2A1T

With Baselworld 2017 only a few weeks away, it feels like the right opportunity to reflect on the fact that it’s been two years since we first saw the Carrera Heuer-01. Yes, it was March 2015 when the covers first came off the radical skeleton-dial design of the Heuer-01, introducing not only a new TAG Heuer look, but also a new… Read More

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First Look- Carrera Day-Date Calibre 16 43mm Day-Date

With TAG Heuer’s Calibre 1887 production capacity being migrated across to the renamed and revised version of that movement- the Calibre Heuer-01- TAG Heuer is replacing the range of existing Calibre 1887 Carreras with alternative movements, including this new model- the Carrera Calibre 16 43mm Day-Date. The newest Carrera effectively replaces the Carrera 1887 43mm model, a mainstay of the… Read More

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In Depth review- Carrera Heuer-01 Black Ceramic Edition

As the Carrera Heuer-01 range continues to expand, we’ve been able to get our hands on one of the most anticipated models in the new range- the Black Ceramic Edition. Yes, we’ve had a phalanx of “blacked out” Carreras over recent years, but those have either been coated steel, titanium or carbon fibre, rather than ceramic. In fact, the Carrera Heuer-01… Read More

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First Look- Carrera Calibre 5 Ring Master Muhammad Ali Edition

TAG Heuer has launched a special edition Carrera in New York tonight as a tribute to legendary boxer Muhammad Ali. The Ali edition draws its inspiration from the 1957 Heuer Ring Master, a stop watch that featured seven interchangeable rings to allow different sports to be timed. There are two models of the Ali Carrera- a stainless steel edition of… Read More

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Founded in 2009, Calibre 11 is the Home of Vintage Heuer and TAG Heuer Collectors, offering unparelelled insight, analysis and new about the worlds of TAG Heuer. Offering the largest collection of Heuer and TAG Heuer Catalogues on the internet, Calibre 11 also offers collectors a unique database to search through your watch's reference number and history.

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