TAG Heuer

TAG Heuer Watches

TAG Heuer was created in 1986 when the Techniques d’Avant Garde (TAG) acquired Heuer SA and changed the brand’s name to TAG Heuer. The new ownership set about revitalising the Heuer range, adding major new models, such as the Formula 1 and the S/el sports series.

TAG Heuer was briefly listed on the stock exchange, before being acquired by LVMH in 1999, where the brand joins Hublot, Zenith and Bulgari as the group’s key watchmaking brands. Techniques d’Avant Garde no longer has any involvement in the company, despite its name remaining.

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TAG Heuer China Lunar Exploration Program (CLEP) Carrera and Aquaracer

TAG Heuer has given us a parting gift from Baselworld 2018 with the launch of two China-only limited edition watches- a Carrera Heuer-01 and an Aquaracer- to mark the partnership with CLEP, which is the China Lunar Exploration Program. TAG Heuer first announced its support for CLEP back in 2016, but these are the first LE watches born from that partnership…. Read More

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Introducing the TAG Heuer Monaco Bamford Carbon Calibre 11 CAW2190

Following on from the successful launch of the Monaco Gulf Special is the arrival of another new Calibre 11-powered Heuer Monaco for 2018- and this one is something quite special. As regular readers will know, TAG Heuer and its sister LVMH brands signed a deal last year with London-based customiser Bamford Watch Department to offer customers the chance to design… Read More

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New for 2018- TAG Heuer Carrera Calibre 16 Blue and Black Dial

To mark the 55th anniversary of the Carrera, TAG Heuer has launched a new range of heritage-style Calibre 16 models with a sporting bent. Available in both black and blue, both models use the a stainless steel 41mm case. Both models have matching dials and bezels, with contrasting white sub-dials and bright red highlights on the hands and inner flange…. Read More

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New for 2018: Carrera Heuer-02 Tourbillon Tête de Vipère

While watch collectors worldwide know of the COSC certification for Chronometers, less is known of COSC’s French cousin with a much cooler name- the Tête de Vipère, or Viper’s Head. TAG Heuer has upgraded the Carrera Heuer-02T tourbillon for 2018 to commemorate the 55th anniversary of the Carrera with a special edition chronograph- the Carrera Tourbillon Tête de Vipère, a limited edition… Read More

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The 2018 TAG Heuer Baselworld Watch Collection

TAG Heuer has today unveiled its 2018 watch collection in Baselworld to complement the other 2018 watches launched earlier this year in Geneva and at the Geneva Motor Show last week. As you can see from the list of new models below, the focus for TAG Heuer in 2018 is the Carrera, which is celebrating its 55th year. If you… Read More

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Up Close with the TAG Heuer Monaco Calibre 11 Gulf Edition CAW211R

After a limited release last year, the Monaco Calibre 11 Gulf Special Edition is now available worldwide in 2018, following the announcement of a new global licensing deal between Gulf Oil and TAG Heuer. The watch is the same as the US-only release from last year and is the latest in a long line of Gulf-branded and themed Monacos, with… Read More

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Introducing the Aston Martin Special Edition TAG Heuers

Yesterday at the 2018 Geneva International Motor Show TAG Heuer announced its new partnership with Aston Martin, and now less than 24 hours later, we can bring you the first photos of two Aston Martin-branded watches that accompany the deal.  The two companies are already partners at the Red Bull Racing Formula 1 team, where perhaps confusingly, Aston Martin is… Read More

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First Look: 2018 Carrera Heuer-02 43mm

TAG Heuer continues to unveil elements of its 2018 collection with the launch of the Carrera Heuer-02. We’ve expected to see TAG Heuer’s flagship chronograph movement expand beyond the Autavia and tourbillon models, and given the focus on this year being the 55th anniversary of the Carrera, it shouldn’t surprise to the in-house Calibre appear in TAG Heuer’s key model…. Read More

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New for 2018- TAG Heuer Link Chronograph

The highlight of TAG Heuer’s first batch of 2018 releases is the new Link Calibre 17 Chronograph. It felt inevitable when we saw the men’s Link relaunched last year with a 3-hand watch (Calibre 5) model that we would eventually see a Chronograph follow, but the execution of the watch is even better than we’d thought at the time. Historically,… Read More

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Founded in 2009, Calibre 11 is the Home of Vintage Heuer and TAG Heuer Collectors, offering unparelelled insight, analysis and new about the worlds of TAG Heuer. Offering the largest collection of Heuer and TAG Heuer Catalogues on the internet, Calibre 11 also offers collectors a unique database to search through your watch's reference number and history.

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