TAG Heuer

TAG Heuer Watches

TAG Heuer was created in 1986 when the Techniques d’Avant Garde (TAG) acquired Heuer SA and changed the brand’s name to TAG Heuer. The new ownership set about revitalising the Heuer range, adding major new models, such as the Formula 1 and the S/el sports series.

TAG Heuer was briefly listed on the stock exchange, before being acquired by LVMH in 1999, where the brand joins Hublot, Zenith and Bulgari as the group’s key watchmaking brands. Techniques d’Avant Garde no longer has any involvement in the company, despite its name remaining.

RECENT ARTICLES

View Post

Ultimate Guide to the TAG Heuer Link

The Link is one of the most important TAG Heuer series, having been a critical part of the TAG Heuer collection since 1987 when it was launched as the S/el. When the watch was revamped in 1999, it was decided to change the name of the S/el, with the new name “Link” chosen to reflect the watch’s defining characteristic- the distinctive “double… Read More

View Post

New for 2017 Carrera Heuer-01 Chronograph Anthracite & Gold CAR2A5C

A second Rose Gold and Titanium Carrera Heuer-01 has been added to the range for 2017, with a series of small updates over the existing model that we reviewed in detail last year. A summary of the changes? Some of the black detailing has been swapped out for Anthracite details. And even though the changes are relatively small, TAG Heuer says… Read More

View Post

Up Close with the TAG Heuer Carrera Lady

The 2017 Carrera Lady series takes the modular philosophy of the men’s Carrera Heuer-01 and adapts this to a 36mm ladies collection. The result is a much more modern collection, and one that had its unique identity- this doesn’t have the look of a men’s Carrera that’s simply been shrunk and feminised with diamonds. There’s also a range of new case… Read More

View Post

New for 2017: Carrera Heuer-01 Racing Ayrton Senna Edition

Here is your first look at the latest in the Ayrton Senna TAG Heuer watches- the 2017 Carrera Heuer-01 Racing Senna Edition. As with the 2015 Senna Carrera, the watch is not your usual Carrera. TAG Heuer train spotters will notice that the watch combines a Carrera Heuer-01 middle case with lugs from the Grand Carrera (as with the last Senna… Read More

View Post

New for 2017- Aquaracer Camouflage and Khaki 300m Calibre 5

The 2017 Aquaracer range has been brightened up by the arrival of two military-style 300m Calibre 5 models- the “arctic blue” and Khaki camouflage models. Both watches are offered solely with a specifically designed NATO-style strap that matches the colour and pattern of the dial.The new camo models are a step away from the aquatic theme of the Aquaracer, but… Read More

View Post

New for 2017- Carrera Heuer-02T Carbon Matrix Composite CMC

The Carrera Heuer-02t Tourbillon range continues to expand with another new case material being offered- this time, it’s CMC, which is TAG Heuer speak for Carbon Matrix Composite. The dial itself is the same as the “standard” Heuer-02t tourbillon- to the extent that any tourbillon can be called standard- with the CMC components being the lugs and the bezel. The centre… Read More

View Post

Introducing the 2017 TAG Heuer Link Automatic Watch

While the Autavia will steal the 2017 Basel headlines for TAG Heuer, we believe the most important launch of the year for TAG Heuer is actually this watch: the new TAG Heuer Link. For the last few years, the Link has been the forgotten series, and gone without a facelift or any major new models since 2011. As the focus… Read More

View Post

New for 2017: TAG Heuer Carrera Calibre 16 Day-Date Blue and Anthracite

While the new design language of the Carrera series is plainly due to follow the lead of the Carrera Heuer-01, TAG Heuer hasn’t forgotten the more traditional side of the Carrera range, releasing two new Day-Date Calibre 16 models that have a familiar look. Both models use the same 43mm stainless steel case and come standard with the H-Link bracelet…. Read More

View Post

New for 2017- Red Bull Carrera Heuer-01 Drive Timer

With the first Grand Prix of the 2017 season kicking off only a couple of days after the opening of Baselworld 2017, TAG Heuer took the opportunity to launch the new Carrera Heuer-01 Drive Timer Red Bull Racing Edition in Melbourne. This is the second Red Bull edition watch, following last year’s successful Formula 1 chronograph. There are two models… Read More

View Post

First Look: Carrera Heuer-02t Tourbillon Baguette Diamonds

Worried that your new Carrera Heuer-02t tourbillon won’t stand out sufficiently from the crowd? Never fear, because new for 2017 is the Carrera Heuer-02t Diamond collection. There are two new models in the range, the first with diamonds on the bezel, and the second that takes things even further, with diamonds on the lugs and bracelet. Both watches are based… Read More

PARTNERS

ABOUT

Founded in 2009, Calibre 11 is the Home of Vintage Heuer and TAG Heuer Collectors, offering unparelelled insight, analysis and new about the worlds of TAG Heuer. Offering the largest collection of Heuer and TAG Heuer Catalogues on the internet, Calibre 11 also offers collectors a unique database to search through your watch's reference number and history.

© Callibre 11 2015. All rights reserved.