TAG Heuer

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TAG Heuer was created in 1986 when the Techniques d’Avant Garde (TAG) acquired Heuer SA and changed the brand’s name to TAG Heuer. The new ownership set about revitalising the Heuer range, adding major new models, such as the Formula 1 and the S/el sports series.

TAG Heuer was briefly listed on the stock exchange, before being acquired by LVMH in 1999, where the brand joins Hublot, Zenith and Bulgari as the group’s key watchmaking brands. Techniques d’Avant Garde no longer has any involvement in the company, despite its name remaining.

RECENT ARTICLES

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Up Close- TAG Heuer Monaco 50th Anniversary Watch 3: 1989-1999 Limited Edition (Ref. CAW211X) Grey Sandblasted Dial

The unveiling of TAG Heuer’s five-watch Monaco 50th Anniversary series continues with the launch of the third watch in the collection tonight in New York ahead of this weekend’s Formula E race through the streets of Brooklyn. As a reminder, the Monaco 50th Anniversary collection is being rolled out by decade, with the latest watch designed to reference key design… Read More

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TAG Heuer Carrera Limited Edition- The Tale of Two Watches

A few weeks back an especially rare TAG Heuer Carrera arrived at Calibre 11 HQ, almost 10 years after we first wrote about the watch: the Carrera Ennstal Classic Limited Edition from 2005. The Ennstal Carrera features a classically sized 39mm steel case, black dial, custom leather strap, an automatic chronograph movement and was extremely hard to come by, with… Read More

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First Look- TAG Heuer Monaco 50th Anniversary Watch 2: 1979-1989 Limited Edition (Ref. CAW211W)

TAG Heuer has taken the wraps off the second 50th Anniversary TAG Heuer Monaco watch, appropriately unveiling the newcomer this evening at Le Mans, where the Monaco first shot to mainstream prominence back in 1971 on the wrist of Steve McQueen. The second edition, which reflects design themes from the 1979-1989 period, is not one that you’ll miss or confuse… Read More

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Founded in 2009, Calibre 11 is the Home of Vintage Heuer and TAG Heuer Collectors, offering unparalleled insight, analysis and news about the world of TAG Heuer. We have the largest collection of Heuer and TAG Heuer Catalogues on the internet, so you can research the history of your watch.

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