TAG Heuer

Tagheuer250

TAG Heuer was created in 1986 when the Techniques d’Avant Garde (TAG) acquired Heuer SA and changed the brand’s name to TAG Heuer. The new ownership set about revitalising the Heuer range, adding major new models, such as the Formula 1 and the S/el sports series.

TAG Heuer was briefly listed on the stock exchange, before being acquired by LVMH in 1999, where the brand joins Hublot, Zenith and Bulgari as the group’s key watchmaking brands. Techniques d’Avant Garde no longer has any involvement in the company, despite its name remaining.

RECENT ARTICLES

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TAG Heuer Aquaracer Professional 300 Calibre 5- In Depth Review

While the new Aquaracer Professional 300 maintains the same silhouette as the previous model, make no mistake that the new watch represents a significant step forward for the Aquaracer line. There’s a re-profiled and polished case, a redesigned caseback, new bracelet and rubber straps, an updated dial, new hands and a revised bezel. It’s a long list. So it’s somehow… Read More

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TAG Heuer x Fragment Design Heuer 02- In Depth Review (Ref. CAZ201A)

The TAG Heuer x Fragment Design Heuer 02 is a watch of contradictions. It’s not a re-edition, but nor is it a new design. It might look like an Autavia, but in reality, it’s part of the extended Formula 1 family. And while we’ve had mechanical Formula 1 watches for several years, we’ve never had one with an in-house movement,… Read More

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TAG Heuer Carrera Dato Hodinkee Limited Edition- First Look (Ref. CBK221D)

The successful TAG Heuer Carrera “Glassbox” series continues with the launch of the watch that Heuer collectors have been wanting for years- a re-edition of the Carrera “Dato” 45. While the hallmark of the vintage Carrera is simplicity and balance, the Dato 45 turns these values on their head, instead featuring an asymmetrical dial with a single large chronograph register… Read More

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TAG Heuer Aquaracer Bamford Limited Edition (WAY208F)- First Look

Bamford Watch Department (BWD) is back with another TAG Heuer collaboration, this time a limited edition Aquaracer that draws inspiration from the great Heuer dive watches from the past. While BWD continues to offer customised TAG Heuers in every colour of the rainbow, the 2020 TAG Heuer x Bamford edition is the second official model from the mind of George… Read More

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