Following the launch late last year of the revised Monaco with the Heuer 02 movement, we now have the first special edition of the 2020 Monaco series, with this new model launched to mark the partnership between TAG Heuer and the Automobile Club de Monaco for sponsorship of the Grand Prix de Monaco Historique. The new sponsorship agreement sees TAG… Read More
POSTED 08 May 2020
TAG Heuer
TAG Heuer was created in 1986 when the Techniques d’Avant Garde (TAG) acquired Heuer SA and changed the brand’s name to TAG Heuer. The new ownership set about revitalising the Heuer range, adding major new models, such as the Formula 1 and the S/el sports series.
TAG Heuer was briefly listed on the stock exchange, before being acquired by LVMH in 1999, where the brand joins Hublot, Zenith and Bulgari as the group’s key watchmaking brands. Techniques d’Avant Garde no longer has any involvement in the company, despite its name remaining.
RECENT ARTICLES
The TAG Heuer Ayrton Senna 25th Anniversary Collection
This weekend marks the anniversary of the passing of triple F1 World Champion Ayrton Senna at Imola, just one day after fellow driver Roland Ratzenberger died in a qualifying accident. For a sport that went twelve years without a fatality on a race weekend, those two tragic days in San Marino shook the sport and led to changes in car… Read More
POSTED 02 May 2020
Up Close- TAG Heuer x The Hour Glass Monaco PVD Calibre 11 (Ref. CAW211U)
While the 50th Anniversary of the Monaco saw five special edition Monaco Calibre 11 Chronographs released, there was a sixth limited edition Calibre 11 Monaco that grabbed the attention of collectors- a special edition of 50 watches to commemorate the 40th Anniversary of The Hour Glass, the Singapore-based watch retailer. The Hour Glass Monaco is yet another “almost” attempt to… Read More
POSTED 26 Apr 2020
Up Close- 2020 TAG Heuer Formula 1 Calibre 16 Green Dial (Ref. CAZ2016)
Some watches stay unchanged in a brand’s catalogue for years, while others are limited editions that usually have a defined number of pieces to allow its rarity to be understood. And then there are those watches that are the special editions- models that are made for a single year based on how many dealers indicate they will buy. It could… Read More
POSTED 19 Apr 2020
TAG Heuer Carrera Limited Editions- The Best Ones
As we wait for news on the launch and availability of TAG Heuer’s 2020 collection, it’s already clear that the one major 2020 release we have seen- the Carrera 160th Anniversary Silver Edition– will be of the year’s highlights. Since the Carrera came back into the collection some 24 years ago, TAG Heuer has not been afraid to release limited… Read More
POSTED 12 Apr 2020
First Look: 2020 TAG Heuer Aquaracer Calibre 7 GMT (Ref. WAY201T)
With the onslaught of the usual Basel launches delayed due to the impact of COVID-19, we have the chance to shine the spotlight on one of the lower-profile 2020 TAG Heuers- the new Aquaracer Calibre 7 GMT, reference WAY201T. GMT, of course, stands for Greenwich Mean Time, and is used in the watch world to indicate a watch that shows… Read More
POSTED 05 Apr 2020
First Look: 2020 TAG Heuer Connected Series III (Ref. SBG8A10, SBG8A12, SGB8A80)
Sleeker, more premium, upgraded hardware and software and a streamlined selection of straps and bracelets. Those are the headlines of the 2020 TAG Heuer Connected story. This is the third generation of smart watch developed by TAG Heuer since 2015 and confirms TAG Heuer’s commitment to the smart watch sector of the market. And given that analysts estimate Apple shipped… Read More
POSTED 12 Mar 2020
First Look- 2020 TAG Heuer Carrera 160 Years Silver Limited Edition (Ref. CBK221B)
TAG Heuer has kicked off the new decade by bringing back one of its most storied watches of the past with the 2020 Carrera 160 Years Silver Limited Edition. Based on the Heuer Carrera 2447S of the early 1960s, the newcomer is in essence a silver-dial companion watch to the black-dial Carrera Fujiwara Edition from 2018, with the pair sharing… Read More
POSTED 15 Jan 2020
2019 TAG Heuer Carrera Japanese Blue Editions (Ref. CBK2114, CBG2019, CAR5A8H)
Each year we get some unique limited editions from TAG Heuer’s Japanese team, and this year is no different with the launch of three special Carreras- the 2019 Japan Blue Collection. As the name suggests, each of the three models have blue highlights and details and will only be sold in Japan, although collectors have found a way in the… Read More
POSTED 10 Nov 2019
First Look- TAG Heuer Monaco Heuer 02 Chronograph Blue Dial (Ref. CBL2111)
For the first time since the mid-1970s we have the famous blue-dial Monaco with an in-house movement, with the launch today of the Monaco Heuer 02, replacing the Calibre 12 powered model that has been part of the TAG Heuer range since 2009. We heard rumours that a CH-80 (the former name of the Heuer 02 movement) Monaco was planned… Read More
POSTED 07 Nov 2019
LOAD MORE STORIES