TAG Heuer

Tagheuer250

TAG Heuer was created in 1986 when the Techniques d’Avant Garde (TAG) acquired Heuer SA and changed the brand’s name to TAG Heuer. The new ownership set about revitalising the Heuer range, adding major new models, such as the Formula 1 and the S/el sports series.

TAG Heuer was briefly listed on the stock exchange, before being acquired by LVMH in 1999, where the brand joins Hublot, Zenith and Bulgari as the group’s key watchmaking brands. Techniques d’Avant Garde no longer has any involvement in the company, despite its name remaining.

RECENT ARTICLES

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TAG Heuer Monaco Black Dial Heuer 02- In Depth Review (Ref. CBL2113)

Over the last 12 months, the permanent TAG Heuer men’s Monaco collection has consisted of two watches, both with a blue dial- the light blue Calibre 11 CAW211P and the dark blue Heuer 02 Monaco, reference CBL2111. Highly satisfying if you’re into blue dials, but less attractive for those looking for a replacement for the black dial Monaco Calibre 12… Read More

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TAG Heuer Carrera Elegant Chronograph 42mm Heuer 02- In Depth Review (Ref. CBN2010, CBN2011, CBN2012)

While the 160 Years Limited Edition Carreras may have stolen many of the headlines this year, the most important new Carrera launches are without doubt the 44mm Carrera Sport Chronograph back in July and this watch- the new 42mm Carrera Elegant Chronograph series. Like its sportier sister, the new Carrera uses the in-house Heuer 02 movement, the new dial design… Read More

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TAG Heuer Carrera Heuer 02 160 Years Silver and Montreal Editions- In Depth Review (CBK221B and CBK221C)

Five years ago, we saw the introduction of the first modular Carrera- the Carrera Heuer 01, which took the oversized, skeleton-dial look popularised by Hublot’s Big Bang and applied it to TAG Heuer’s flagship chronograph. While the Biver Carrera has always divided collectors, there was another important Carrera model launched in 2015 that was met with instant acclaim and ensured… Read More

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TAG Heuer Monaco Heuer 02 Blue Dial- In Depth Review (Ref. CBL2111)

It’s not every day that TAG Heuer updates the Monaco. Yes, each year brings different variants and limited editions, but in the 23 years since the Monaco was brought back into the fold, there have only been three generations of the classic Monaco, the most recent of which was launched in 2019. Timed to coincide with the Monaco’s 50th Anniversary,… Read More

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TAG Heuer Indy 500 Watches- The Ultimate Collector’s Guide

The Indy 500 stands as one of the three iconic global motor races, known as the Triple Crown– in addition to the Monaco Formula 1 Grand Prix and the 24 Hours of Le Mans. Graham Hill is the only man to win the Triple Crown, although Fernando Alonso has won two of the three and is on the Indy 500… Read More

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Founded in 2009, Calibre 11 is the Home of Vintage Heuer and TAG Heuer Collectors, offering unparalleled insight, analysis and news about the world of TAG Heuer. We have the largest collection of Heuer and TAG Heuer Catalogues on the internet, so you can research the history of your watch.

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