TAG Heuer


TAG Heuer was created in 1986 when the Techniques d’Avant Garde (TAG) acquired Heuer SA and changed the brand’s name to TAG Heuer. The new ownership set about revitalising the Heuer range, adding major new models, such as the Formula 1 and the S/el sports series.

TAG Heuer was briefly listed on the stock exchange, before being acquired by LVMH in 1999, where the brand joins Hublot, Zenith and Bulgari as the group’s key watchmaking brands. Techniques d’Avant Garde no longer has any involvement in the company, despite its name remaining.


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Up Close- TAG Heuer Monaco 18k Gold Chronometer (Ref. CW5140)

Everyone knows that sports watches are supposed to be made from steel. It’s not just a question of aesthetics, but also practicality- stainless steel is harder than most precious metals (including 18K Gold), meaning that your steel sports watch is less likely to be nicked and damaged than its gold equivalent. And yet, there is something special about the TAG… Read More

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The TAG Heuer Ayrton Senna 25th Anniversary Collection

This weekend marks the anniversary of the passing of triple F1 World Champion Ayrton Senna at Imola, just one day after fellow driver Roland Ratzenberger died in a qualifying accident. For a sport that went twelve years without a fatality on a race weekend, those two tragic days in San Marino shook the sport and led to changes in car… Read More

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Up Close- TAG Heuer x The Hour Glass Monaco PVD Calibre 11 (Ref. CAW211U)

While the 50th Anniversary of the Monaco saw five special edition Monaco Calibre 11 Chronographs released, there was a sixth limited edition Calibre 11 Monaco that grabbed the attention of collectors- a special edition of 50 watches to commemorate the 40th Anniversary of The Hour Glass, the Singapore-based watch retailer. The Hour Glass Monaco is yet another “almost” attempt to… Read More

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Up Close- 2020 TAG Heuer Formula 1 Calibre 16 Green Dial (Ref. CAZ2016)

Some watches stay unchanged in a brand’s catalogue for years, while others are limited editions that usually have a defined number of pieces to allow its rarity to be understood. And then there are those watches that are the special editions- models that are made for a single year based on how many dealers indicate they will buy. It could… Read More

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TAG Heuer Carrera Limited Editions- The Best Ones

As we wait for news on the launch and availability of TAG Heuer’s 2020 collection, it’s already clear that the one major 2020 release we have seen- the Carrera 160th Anniversary Silver Edition– will be of the year’s highlights. Since the Carrera came back into the collection some 24 years ago, TAG Heuer has not been afraid to release limited… Read More

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First Look: 2020 TAG Heuer Aquaracer Calibre 7 GMT (Ref. WAY201T)

With the onslaught of the usual Basel launches delayed due to the impact of COVID-19, we have the chance to shine the spotlight on one of the lower-profile 2020 TAG Heuers- the new Aquaracer Calibre 7 GMT, reference WAY201T. GMT, of course, stands for Greenwich Mean Time, and is used in the watch world to indicate a watch that shows… Read More



Founded in 2009, Calibre 11 is the Home of Vintage Heuer and TAG Heuer Collectors, offering unparalleled insight, analysis and news about the world of TAG Heuer. We have the largest collection of Heuer and TAG Heuer Catalogues on the internet, so you can research the history of your watch.



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