TAG Heuer

TAG Heuer Watches

TAG Heuer was created in 1986 when the Techniques d’Avant Garde (TAG) acquired Heuer SA and changed the brand’s name to TAG Heuer. The new ownership set about revitalising the Heuer range, adding major new models, such as the Formula 1 and the S/el sports series.

TAG Heuer was briefly listed on the stock exchange, before being acquired by LVMH in 1999, where the brand joins Hublot, Zenith and Bulgari as the group’s key watchmaking brands. Techniques d’Avant Garde no longer has any involvement in the company, despite its name remaining.

RECENT ARTICLES

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First Look: Carrera Heuer 02 Carbon Collection

Following on from the launch of the Monaco Bamford Carbon and the Aquaracer Carbon Collection comes the Carrera carbon collection, three chronographs powered by TAG Heuer’s in-house Heuer 02 movement. While we have seen a carbon version of the Heuer 02T in the past, the blue and red carbon watches are last-minute additions to TAG Heuer’s 2018 range and follows… Read More

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First Look: Heuer Autavia Heuer 02 Viceroy 1972 Re-edition

Closely following the launch of the heritage themed Fragment Carrera a few days ago comes another vintage re-release, this time of the 1972 Heuer Autavia 1163V “Viceroy”. TAG Heuer has seen the success of the Siffert and Orange Boy re-editions and decided to up the ante with its own watch- the Autavia 1972 Re-edition. Like the Siffert and Orange Boy, the Viceroy… Read More

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First Look- Carrera Heuer 02 Fragment Edition by Fujiwara

Fans of the Carrera seeking a special model for the watch’s 55th anniversary have had many of their wishes fulfilled, with the launch today of the TAG Heuer Carrera Heuer 02 Fragment edition, designed by the godfather of Japanese streetwear, Hiroshi Fujiwara. The watch brings back the classic look of the 1963 Heuer Carrera 2447 NT, the second time that… Read More

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Ultimate Guide to the TAG Heuer Aquaracer

While much of TAG Heuer’s range is focused on motorsport, the Aquaracer range stands apart as TAG Heuer’s water sport and diving watch range. The origins of the Aquaracer stretch back to 1982 when Jack Heuer launched what would be the last model introduced under his stewardship: the Heuer 2000. Like many of TAG Heuer’s watches, the range was renamed… Read More

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In Depth Review- Aquaracer 300m Nightdiver WAY108A

The new TAG Heuer Aquaracer Nightdiver is a modern watch that owes a lot to its past. Fans of the fabulous TAG Heuer 1000 quartz dive watch series of the 1980s and 90s will remember the “glow dial” models of that range. Rather than a standard dial with luminous hour markers, the Glow dial watches has distinctive lime/ yellow colour… Read More

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In Depth Review- Carrera Calibre 16 Ceramic Bezel

TAG Heuer faced a dilemma when it decided to allocate the production capacity of the Calibre 1887/ Heuer 01 movement solely to the modern modular cased Carrera line: what to do with the successful Carrera 1887 range? Despite its difficult birth, the 41mm Carrera 1887 (CAR2110/ CAR2111) was at one time the best-selling TAG Heuer model globally, combining the classic… Read More

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First Look- TAG Heuer Aquaracer Carbon Series

Building on the success of the Bamford-designed Monaco carbon edition shown at Baselworld back in March, TAG Heuer has introduced three new Aquaracer 300m models with the same carbon fibre look. Based on the Aquaracer 300m Calibre 5, the trio of new watches each use a 41mm Grade 5 titanium case coated in black titanium-carbide and feature a “carbon-look” dial… Read More

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In Depth Review- TAG Heuer Carrera Calibre 16 Chronograph

The Carrera world has transformed significantly over the last three years, with the modular Carrera Heuer 01 ushering in an era of 43 and 45mm watches with rubber straps, squared-off lugs and skeleton-dials. That doesn’t mean that the classic Carrera has been forgotten (for example, the Calibre 18 Telemeter) but heritage themed watches have certainly taken a back seat to the… Read More

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Founded in 2009, Calibre 11 is the Home of Vintage Heuer and TAG Heuer Collectors, offering unparelelled insight, analysis and new about the worlds of TAG Heuer. Offering the largest collection of Heuer and TAG Heuer Catalogues on the internet, Calibre 11 also offers collectors a unique database to search through your watch's reference number and history.

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