Happy Birthday, Mr. Heuer. The Jack Heuer edition TAG Heuers are among the most collectible modern TAG Heuers, as they recognise the man who created much of what we understand today as TAG Heuer’s heritage. Jack Heuer was not the founder of Heuer- far from it, he is the great-grandson of founder Edouard Heuer- but he is responsible for the… Read More
POSTED 19 Nov 2020
TAG Heuer
TAG Heuer was created in 1986 when the Techniques d’Avant Garde (TAG) acquired Heuer SA and changed the brand’s name to TAG Heuer. The new ownership set about revitalising the Heuer range, adding major new models, such as the Formula 1 and the S/el sports series.
TAG Heuer was briefly listed on the stock exchange, before being acquired by LVMH in 1999, where the brand joins Hublot, Zenith and Bulgari as the group’s key watchmaking brands. Techniques d’Avant Garde no longer has any involvement in the company, despite its name remaining.
RECENT ARTICLES
First Look- 2020 TAG Heuer Japan Limited Edition Aquaracer and Carrera
If you love limited edition TAG Heuers, then the Land of the Rising Sun is the place for you, thanks to the annual drop of LE watches made available only for the Japanese market. Japan is one of TAG Heuer’s most important sales markets, with the popularity of the brand built in the late 1970s and early 1980s on the… Read More
POSTED 01 Nov 2020
First Look- 2020 TAG Heuer Formula 1 Ayrton Senna Special Editions (Ref. CAZ201B, CAZ101AF)
The Ayrton Senna Formula 1 collection has two new additions, with the release of the 2020 Special Editions. There are two models offered this year- one with the Calibre 16 automatic movement, and the other with a quartz chronograph movement. If you’re new to the history of Senna TAG Heuer watches, then check out our collector’s guide here, which traces… Read More
POSTED 25 Oct 2020
First Look- TAG Heuer Carrera Sport Dato 160 Years Editions (Ref. CBN2A1D, CBN2A1E)
As TAG Heuer’s 160th year draws to a close, we have one last limited edition Carrera to mark the anniversary, following on from the 160 Years Silver Edition and the Carrera Montreal. Officially called the Carrera Sport 160 Years Edition, the watch is destined to be known by collectors as the Carrera Sport “Dato” thanks to its defining feature that… Read More
POSTED 15 Oct 2020
TAG Heuer Monaco Black Dial Heuer 02- In Depth Review (Ref. CBL2113)
Over the last 12 months, the permanent TAG Heuer men’s Monaco collection has consisted of two watches, both with a blue dial- the light blue Calibre 11 CAW211P and the dark blue Heuer 02 Monaco, reference CBL2111. Highly satisfying if you’re into blue dials, but less attractive for those looking for a replacement for the black dial Monaco Calibre 12… Read More
POSTED 08 Oct 2020
TAG Heuer Monaco Grand Prix de Monaco Historique Heuer 02- In Depth Review (Ref. CBL2114)
One thing that we’ve learnt about the TAG Heuer Monaco over the years is that each year we can expect a number of limited edition models to complement the classic blue-dial “McQueen” model that is the mainstay of the Monaco range. Last year was a banner year for these limited editions, with five Calibre 11 models and a single Calibre… Read More
POSTED 25 Sep 2020
TAG Heuer Carrera Elegant Chronograph 42mm Heuer 02- In Depth Review (Ref. CBN2010, CBN2011, CBN2012)
While the 160 Years Limited Edition Carreras may have stolen many of the headlines this year, the most important new Carrera launches are without doubt the 44mm Carrera Sport Chronograph back in July and this watch- the new 42mm Carrera Elegant Chronograph series. Like its sportier sister, the new Carrera uses the in-house Heuer 02 movement, the new dial design… Read More
POSTED 16 Sep 2020
TAG Heuer Carrera Heuer 02 160 Years Silver and Montreal Editions- In Depth Review (CBK221B and CBK221C)
Five years ago, we saw the introduction of the first modular Carrera- the Carrera Heuer 01, which took the oversized, skeleton-dial look popularised by Hublot’s Big Bang and applied it to TAG Heuer’s flagship chronograph. While the Biver Carrera has always divided collectors, there was another important Carrera model launched in 2015 that was met with instant acclaim and ensured… Read More
POSTED 12 Sep 2020
TAG Heuer Monaco Heuer 02 Blue Dial- In Depth Review (Ref. CBL2111)
It’s not every day that TAG Heuer updates the Monaco. Yes, each year brings different variants and limited editions, but in the 23 years since the Monaco was brought back into the fold, there have only been three generations of the classic Monaco, the most recent of which was launched in 2019. Timed to coincide with the Monaco’s 50th Anniversary,… Read More
POSTED 06 Sep 2020
TAG Heuer Indy 500 Watches- The Ultimate Collector’s Guide
The Indy 500 stands as one of the three iconic global motor races, known as the Triple Crown– in addition to the Monaco Formula 1 Grand Prix and the 24 Hours of Le Mans. Graham Hill is the only man to win the Triple Crown, although Fernando Alonso has won two of the three and is on the Indy 500… Read More
POSTED 23 Aug 2020
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