TAG Heuer

TAG Heuer Watches

TAG Heuer was created in 1986 when the Techniques d’Avant Garde (TAG) acquired Heuer SA and changed the brand’s name to TAG Heuer. The new ownership set about revitalising the Heuer range, adding major new models, such as the Formula 1 and the S/el sports series.

TAG Heuer was briefly listed on the stock exchange, before being acquired by LVMH in 1999, where the brand joins Hublot, Zenith and Bulgari as the group’s key watchmaking brands. Techniques d’Avant Garde no longer has any involvement in the company, despite its name remaining.


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In Depth Review- Heuer Autavia Jack Heuer 85th Birthday Edition

We’ve known for a while now that TAG Heuer was planning a second version of its re-born Autavia, and while photos of that watch have circulated widely since Baselworld back in March, the covers are now officially off the Jack Heuer Autavia 85th Birthday Edition. Earlier this year we had the chance to test the JH85 Autavia and so can share… Read More

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Up Close: TAG Heuer Carrera Heuer-01 AIR-K5 Nishikori Edition CAR201N

We’ve said it before, but it’s worth repeating: whether its sneakers, watches or other fashion items, the coolest limited editions are reserved for the Japanese market. Want proof? It was only a few weeks ago that we showed you the 2017 “Green McQueen” Monaco, an outrageous take on the classic blue, red and white colour combination. And now we have… Read More

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First Look- 2017 Heuer Carrera Ronnie Peterson Edition CBH2210

Today we can bring you news of a very special new Carrera with genuine Formula 1 heritage. Every Carrera re-edition since the first in 1996 has been based on the case design of the original 1963 Carrera, but now we have a new 2017 model that is a re-edition of the second generation Carrera that debuted in 1969- the Ronnie… Read More

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Up Close with the Heuer Monaco Calibre 11 Special Editions

Things have been awfully quiet of late for fans of the Monaco. We’ve seen the wonderful Monaco Twenty-Four and the black-dial Calibre 12 models all discontinued, leaving only the blue Calibre 11 and Calibre 12 models to keep the fire burning for TAG Heuer’s most iconic watch. And while the 50th Anniversary of the original 1133B Monaco looms large in… Read More

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Five of the Best: Our Pick of the TAG Heuer Carrera Heuer-01 Range

“We’ll make a Carrera with a new design so that you know it has the in-house movement- we must not confuse the in-house watch with other models in the Carrera family“. This is what TAG Heuer CEO Jean-Claude Biver told us two months before the Carrera Heuer-01 was launched. At the time of that interview, we weren’t sure exactly how… Read More

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New Arrival- TAG Heuer Formula 1 Calibre 6 Automatic

We have a new mechanical Formula 1 for 2017, with a trio of new Calibre 6 models. The new Formula Calibre 6 is a subtle update to the model first introduced in 2014, with an updated dial, bezel and a larger case marking out the new comer. And in keeping with TAG Heuer’s commitment to aggressive pricing, the newest Formula… Read More

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In Depth Review- 2017 Aquaracer GMT Red/ Blue Bezel WAY201F

TAG Heuer has launched a new “Pepsi-bezel” GMT model as part of the refreshed 2017 Aquaracer 300m range. And while this is not the first Aquaracer watch with the GMT complication, it is the first time that we’ve seen this model use the blue and red bezel that harks back to the Autavia GMT of the 1960s, which used the same… Read More

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First Look- 2017 Heuer Skipper Calibre 18 Hodinkee Edition

Today we can share with you details of the 2017 Heuer Skipper- the first new Skipper from TAG Heuer since the early 1980s. The new watch is a collaboration between TAG Heuer and Hodinkee, a website that has long recognised the special place in the vintage market that Heuer commands. The first watch in this series arrived in 1967 and… Read More

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Up Close- TAG Heuer Aquaracer 300m Calibre 5 White Dial WAY2013

There’s a fresh take on the Aquaracer Calibre 5 for 2017 with this new model, reference WAY2013. Based on the larger 43mm Calibre 5 case introduced last year, this is the Aquaracer you know and love, but now with a minty-fresh white dial, black dial finishing and with brilliant orange highlights. The white and orange combination is a new one… Read More



Founded in 2009, Calibre 11 is the Home of Vintage Heuer and TAG Heuer Collectors, offering unparelelled insight, analysis and new about the worlds of TAG Heuer. Offering the largest collection of Heuer and TAG Heuer Catalogues on the internet, Calibre 11 also offers collectors a unique database to search through your watch's reference number and history.

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