TAG Heuer has kicked off the new decade by bringing back one of its most storied watches of the past with the 2020 Carrera 160 Years Silver Limited Edition. Based on the Heuer Carrera 2447S of the early 1960s, the newcomer is in essence a silver-dial companion watch to the black-dial Carrera Fujiwara Edition from 2018, with the pair sharing… Read More
POSTED 15 Jan 2020
TAG Heuer
TAG Heuer was created in 1986 when the Techniques d’Avant Garde (TAG) acquired Heuer SA and changed the brand’s name to TAG Heuer. The new ownership set about revitalising the Heuer range, adding major new models, such as the Formula 1 and the S/el sports series.
TAG Heuer was briefly listed on the stock exchange, before being acquired by LVMH in 1999, where the brand joins Hublot, Zenith and Bulgari as the group’s key watchmaking brands. Techniques d’Avant Garde no longer has any involvement in the company, despite its name remaining.
RECENT ARTICLES
2019 TAG Heuer Carrera Japanese Blue Editions (Ref. CBK2114, CBG2019, CAR5A8H)
Each year we get some unique limited editions from TAG Heuer’s Japanese team, and this year is no different with the launch of three special Carreras- the 2019 Japan Blue Collection. As the name suggests, each of the three models have blue highlights and details and will only be sold in Japan, although collectors have found a way in the… Read More
POSTED 10 Nov 2019
First Look- TAG Heuer Monaco Heuer 02 Chronograph Blue Dial (Ref. CBL2111)
For the first time since the mid-1970s we have the famous blue-dial Monaco with an in-house movement, with the launch today of the Monaco Heuer 02, replacing the Calibre 12 powered model that has been part of the TAG Heuer range since 2009. We heard rumours that a CH-80 (the former name of the Heuer 02 movement) Monaco was planned… Read More
POSTED 07 Nov 2019
First Look- TAG Heuer Monaco Calibre 12 Grey Dial Final Edition (Ref. CAW211J)
Just as we welcome to the new Heuer 02 Monaco today, we also say farewell and thanks to the Calibre 12 Monaco series with this grey dial “Final Edition” of 1000 watches. The Calibre 12 series has carried the Monaco name over the last decade, with the 2019 Final Edition bringing back the look of the beautiful Monaco 1133G from… Read More
POSTED 07 Nov 2019
Up Close with the TAG Heuer Monaco 50th Anniversary Calibre 11 Watch 5: Phantom Black 2009-2019 (Ref. CAW211Z)
With the launch today of the fifth 50th Anniversary Monaco, TAG Heuer’s tribute to its most iconic watch has come to an end, or at least arrived at the present. As with the previous four watches, the latest Monaco represents a decade of the series’ life, this time the 10 years from 2009 to 2019. While we’ve seen plenty of… Read More
POSTED 29 Oct 2019
First Look- Monaco 50th Anniversary Calibre 11 Watch 4: Black Dial 1999-2009 (Ref. CAW211Y)
After a 10 week pause during the European summer, the roll-out of the 50th Anniversary Monaco series continues today with the launch in Tokyo of the fourth watch, designed to represent the 1999-2009 decade. Yes folks, we’re into the 21st Century, and what better place to do that than Tokyo. As well as hosting the launch, TAG Heuer’s Omotesando Boutique… Read More
POSTED 24 Sep 2019
The Ultimate Modern Carrera? In Depth Carrera Nanograph Review (Ref. CAR5A8K)
It’s been more than four years since TAG Heuer surprised the watch world by showing off the Carrera Heuer 02 Tourbillon in 2015. Based on the (at the time) still-born Calibre CH80, the Heuer02T debuted at an amazing price for a tourbillon: US$15,000. And while we’ve seen many iterations of the watch over that time, the 2019 Carrera Nanograph feels… Read More
POSTED 03 Aug 2019
In Depth Review- TAG Heuer Autavia Isograph Calibre 5 Chronometre (Ref. WBE5110, WBE5111, WBE5112)
Forget what you know about TAG Heuer’s Autavia series, because the new Calibre 5 Isograph range represents a fresh start. Back in 1962 Heuer took a chance and used the Autavia name on its new chronograph, even though the moniker had been used exclusively on dashboard timers since 1933. And now the Autavia name not only finds its way to… Read More
POSTED 27 Jul 2019
Up Close- TAG Heuer Monaco 50th Anniversary Watch 3: 1989-1999 Limited Edition (Ref. CAW211X) Grey Sandblasted Dial
The unveiling of TAG Heuer’s five-watch Monaco 50th Anniversary series continues with the launch of the third watch in the collection tonight in New York ahead of this weekend’s Formula E race through the streets of Brooklyn. As a reminder, the Monaco 50th Anniversary collection is being rolled out by decade, with the latest watch designed to reference key design… Read More
POSTED 11 Jul 2019
TAG Heuer Carrera Limited Edition- The Tale of Two Watches
A few weeks back an especially rare TAG Heuer Carrera arrived at Calibre 11 HQ, almost 10 years after we first wrote about the watch: the Carrera Ennstal Classic Limited Edition from 2005. The Ennstal Carrera features a classically sized 39mm steel case, black dial, custom leather strap, an automatic chronograph movement and was extremely hard to come by, with… Read More
POSTED 29 Jun 2019
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