Following on from the launch of the Monaco Bamford Carbon and the Aquaracer Carbon Collection comes the Carrera carbon collection, three chronographs powered by TAG Heuer’s in-house Heuer 02 movement. While we have seen a carbon version of the Heuer 02T in the past, the blue and red carbon watches are last-minute additions to TAG Heuer’s 2018 range and follows… Read More
POSTED 01 Dec 2018
TAG Heuer
TAG Heuer was created in 1986 when the Techniques d’Avant Garde (TAG) acquired Heuer SA and changed the brand’s name to TAG Heuer. The new ownership set about revitalising the Heuer range, adding major new models, such as the Formula 1 and the S/el sports series.
TAG Heuer was briefly listed on the stock exchange, before being acquired by LVMH in 1999, where the brand joins Hublot, Zenith and Bulgari as the group’s key watchmaking brands. Techniques d’Avant Garde no longer has any involvement in the company, despite its name remaining.
RECENT ARTICLES
First Look: Heuer Autavia Heuer 02 Viceroy 1972 Re-edition
Closely following the launch of the heritage themed Fragment Carrera a few days ago comes another vintage re-release, this time of the 1972 Heuer Autavia 1163V “Viceroy”. TAG Heuer has seen the success of the Siffert and Orange Boy re-editions and decided to up the ante with its own watch- the Autavia 1972 Re-edition. Like the Siffert and Orange Boy, the Viceroy… Read More
POSTED 24 Nov 2018
First Look- Carrera Heuer 02 Fragment Edition by Fujiwara
Fans of the Carrera seeking a special model for the watch’s 55th anniversary have had many of their wishes fulfilled, with the launch today of the TAG Heuer Carrera Heuer 02 Fragment edition, designed by the godfather of Japanese streetwear, Hiroshi Fujiwara. The watch brings back the classic look of the 1963 Heuer Carrera 2447 NT, the second time that… Read More
POSTED 20 Nov 2018
Ultimate Guide to the TAG Heuer Aquaracer
While much of TAG Heuer’s range is focused on motorsport, the Aquaracer range stands apart as TAG Heuer’s water sport and diving watch range. The origins of the Aquaracer stretch back to 1982 when Jack Heuer launched what would be the last model introduced under his stewardship: the Heuer 2000. Like many of TAG Heuer’s watches, the range was renamed… Read More
POSTED 11 Nov 2018
In Depth Review- Aquaracer 300m Nightdiver WAY108A
The new TAG Heuer Aquaracer Nightdiver is a modern watch that owes a lot to its past. Fans of the fabulous TAG Heuer 1000 quartz dive watch series of the 1980s and 90s will remember the “glow dial” models of that range. Rather than a standard dial with luminous hour markers, the Glow dial watches has distinctive lime/ yellow colour… Read More
POSTED 04 Nov 2018
In Depth Review- 2018 TAG Heuer Carrera Heuer 02 Ayrton Senna Collection
When it comes to TAG Heuer ambassadors, no one can hold a candle to Formula 1’s triple World Champion Ayrton Senna. Yes, Steve McQueen may well have greater name recognition and push, but McQueen is a link back to the old days of Heuer. Senna was a 1990s TAG Heuer man, wearing the S/el and 6000 series during his days… Read More
POSTED 17 Oct 2018
In Depth Review- Carrera Calibre 16 Ceramic Bezel
TAG Heuer faced a dilemma when it decided to allocate the production capacity of the Calibre 1887/ Heuer 01 movement solely to the modern modular cased Carrera line: what to do with the successful Carrera 1887 range? Despite its difficult birth, the 41mm Carrera 1887 (CAR2110/ CAR2111) was at one time the best-selling TAG Heuer model globally, combining the classic… Read More
POSTED 30 Sep 2018
First Look- TAG Heuer Aquaracer Carbon Series
Building on the success of the Bamford-designed Monaco carbon edition shown at Baselworld back in March, TAG Heuer has introduced three new Aquaracer 300m models with the same carbon fibre look. Based on the Aquaracer 300m Calibre 5, the trio of new watches each use a 41mm Grade 5 titanium case coated in black titanium-carbide and feature a “carbon-look” dial… Read More
POSTED 04 Sep 2018
In Depth Review- TAG Heuer Carrera Calibre 16 Chronograph
The Carrera world has transformed significantly over the last three years, with the modular Carrera Heuer 01 ushering in an era of 43 and 45mm watches with rubber straps, squared-off lugs and skeleton-dials. That doesn’t mean that the classic Carrera has been forgotten (for example, the Calibre 18 Telemeter) but heritage themed watches have certainly taken a back seat to the… Read More
POSTED 25 Aug 2018
New for 2018- TAG Heuer Carrera and Formula 1 Manchester United Editions
TAG Heuer has today in Miami launched two new Manchester United Edition watches- a Carrera and a Formula 1. Even the most ardent Mancunian would agree that there aren’t too many places on earth more different than Manchester and Miami, but there is a logic behind the choice of venue given the United team are now on their US Tour as… Read More
POSTED 31 Jul 2018
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