After a COVID- enforced break last year, the Formula 1 cars are back on the streets of sunny Monaco this weekend for F1’s annual glamour race. Also back, but only one month after covers were whipped off the last short-run Monaco, is a limited edition TAG Heuer Monaco Chronograph- the 2021 TAG Heuer Monaco Titan Special Edition. 2021 is proving… Read More
POSTED 21 May 2021
TAG Heuer
TAG Heuer was created in 1986 when the Techniques d’Avant Garde (TAG) acquired Heuer SA and changed the brand’s name to TAG Heuer. The new ownership set about revitalising the Heuer range, adding major new models, such as the Formula 1 and the S/el sports series.
TAG Heuer was briefly listed on the stock exchange, before being acquired by LVMH in 1999, where the brand joins Hublot, Zenith and Bulgari as the group’s key watchmaking brands. Techniques d’Avant Garde no longer has any involvement in the company, despite its name remaining.
RECENT ARTICLES
TAG Heuer Carrera Green Special Edition- In Depth Review (Ref. CBK221F)
Hot on the heels of the Monaco limited edition that we showed you back a couple of weeks ago, TAG Heuer has repeated the dose of green with a second LE of 500 watches, this time based on the Carrera “Glassbox”, our favourite Carrera case. But rather than simply re-use the same dégradé dial as the Monaco, the new Carrera… Read More
POSTED 11 May 2021
TAG Heuer Monaco Green Dial Limited Edition- In Depth Review (Ref. CBL2116)
There’s no question that the world’s watchmakers have decided that Green is the “new Black” when it comes to watch dials. A couple of years ago Blue was the new Black, and there’s a push by some to make Red the newest of new Blacks, but for 2021 Green is where it’s at. Actually technically, the new 2021 TAG Heuer… Read More
POSTED 23 Apr 2021
From the Vault- the Inside Story of the TAG Heuer Edge
One of the favourite stories that we’ve told over the years is the tale behind the TAG Heuer Edge, a new entry-level series planned for launch in the early 2000s, but ultimately cancelled at the last minute. We showed you what the production watch would have looked like, and spoke with then- CEO Stéphane Linder (who was Head of Product… Read More
POSTED 15 Apr 2021
TAG Heuer Aquaracer Professional 300 Calibre 5- In Depth Review
While the new Aquaracer Professional 300 maintains the same silhouette as the previous model, make no mistake that the new watch represents a significant step forward for the Aquaracer line. There’s a re-profiled and polished case, a redesigned caseback, new bracelet and rubber straps, an updated dial, new hands and a revised bezel. It’s a long list. So it’s somehow… Read More
POSTED 08 Apr 2021
TAG Heuer x Fragment Design Heuer 02- In Depth Review (Ref. CAZ201A)
The TAG Heuer x Fragment Design Heuer 02 is a watch of contradictions. It’s not a re-edition, but nor is it a new design. It might look like an Autavia, but in reality, it’s part of the extended Formula 1 family. And while we’ve had mechanical Formula 1 watches for several years, we’ve never had one with an in-house movement,… Read More
POSTED 14 Mar 2021
TAG Heuer Carrera Dato Hodinkee Limited Edition- First Look (Ref. CBK221D)
The successful TAG Heuer Carrera “Glassbox” series continues with the launch of the watch that Heuer collectors have been wanting for years- a re-edition of the Carrera “Dato” 45. While the hallmark of the vintage Carrera is simplicity and balance, the Dato 45 turns these values on their head, instead featuring an asymmetrical dial with a single large chronograph register… Read More
POSTED 23 Feb 2021
2021 TAG Heuer Carrera Heuer 02 Tourbillon Blue Dial- First Look (Ref. CAR5A8C)
Take one part Carrera Sport, one part Carrera Tourbillon, add in a splash of blue and you have the new 2021 Carrera Tourbillon- the first Heuer 02T model to have a conventional dial, rather than the Skeleton dial/ plate that became a hallmark of the Jean-Claude Biver era at TAG Heuer. And that change to the dial is an important… Read More
POSTED 22 Feb 2021
2021 TAG Heuer Formula 1 Chronograph 43mm- First Look (Ref. CAZ1010AG, CAZ1010AH)
While TAG Heuer is slated to launch the key models in its 2021 collection at Watches and Wonders from 7 April, we are starting to see some new watches begin to arrive at Authorised Dealers- starting with this duo of citrus Formula 1 Chronographs. Both watches use the same stainless steel 43mm case and quartz chronograph movement and bring a… Read More
POSTED 13 Feb 2021
TAG Heuer Aquaracer Bamford Limited Edition (WAY208F)- First Look
Bamford Watch Department (BWD) is back with another TAG Heuer collaboration, this time a limited edition Aquaracer that draws inspiration from the great Heuer dive watches from the past. While BWD continues to offer customised TAG Heuers in every colour of the rainbow, the 2020 TAG Heuer x Bamford edition is the second official model from the mind of George… Read More
POSTED 26 Nov 2020
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