TAG Heuer


TAG Heuer was created in 1986 when the Techniques d’Avant Garde (TAG) acquired Heuer SA and changed the brand’s name to TAG Heuer. The new ownership set about revitalising the Heuer range, adding major new models, such as the Formula 1 and the S/el sports series.

TAG Heuer was briefly listed on the stock exchange, before being acquired by LVMH in 1999, where the brand joins Hublot, Zenith and Bulgari as the group’s key watchmaking brands. Techniques d’Avant Garde no longer has any involvement in the company, despite its name remaining.


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2020 TAG Heuer Formula 1 Indy 500- In Depth Review (Ref. CAZ101AD)

With this year’s Indianapolis 500 race delayed from its traditional May date to 23 August, there has been a similar push-back in the unveiling of the 2020 TAG Heuer special edition Indy 500 watch. Three months late it may be, but it has been worth the wait, because the 2020 Formula 1 500 Indy 500 edition is one of our… Read More

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TAG Heuer Carrera Calibre 16 Ceramic Bezel- In Depth Review (Ref. CBM2110, CBM2112)

When reviewing the new Carrera Sports Chronograph family recently, we noted that the newcomer was not the first Carrera model to feature the shorter lug/ slimmer middle case design upgrades- that honour goes to the twin ceramic bezel Carreras- references CBM2110/ CBM2112. The case of the heritage-style Carrera family is now so iconic that any design changes are typically measured… Read More

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2020 TAG Heuer Aquaracer 300m Collection- First Look

The Aquaracer 300m has served as TAG Heuer’s artistic canvas over the last few years. We’ve had bright blue, red and sand back in 2016, blue camouflage and khaki in 2017, carbon-effect dials in 2018 and a full lume “Nightdiver” in 2019. Being TAG Heuer’s aquatic series makes the watch perfect for summer colours, and again in 2020 we have… Read More

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TAG Heuer Carrera Sports Chronograph Heuer 02- In Depth Review (Ref. CBN2A10, CBN2A1A, CBN2A1B, CBN2A5A)

Welcome to the evolution. The new 2020 TAG Heuer Carrera Sports Chronograph does not set out to wholly re-invent the Carrera line, but it does represent a clear and deliberate reinterpretation of almost every building block of the Carrera’s DNA. There’s a new case, new hour-markers, new hands, new dial design and new typeface and yet, there is no mistaking… Read More

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TAG Heuer Monaco 18k Gold Chronometer- Up Close (Ref. CW5140)

Everyone knows that sports watches are supposed to be made from steel. It’s not just a question of aesthetics, but also practicality- stainless steel is harder than most precious metals (including 18K Gold), meaning that your steel sports watch is less likely to be nicked and damaged than its gold equivalent. And yet, there is something special about the TAG… Read More



Founded in 2009, Calibre 11 is the Home of Vintage Heuer and TAG Heuer Collectors, offering unparalleled insight, analysis and news about the world of TAG Heuer. We have the largest collection of Heuer and TAG Heuer Catalogues on the internet, so you can research the history of your watch.



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