It’s been more than four years since TAG Heuer surprised the watch world by showing off the Carrera Heuer 02 Tourbillon in 2015. Based on the (at the time) still-born Calibre CH80, the Heuer02T debuted at an amazing price for a tourbillon: US$15,000. And while we’ve seen many iterations of the watch over that time, the 2019 Carrera Nanograph feels… Read More
POSTED 03 Aug 2019
TAG Heuer
TAG Heuer was created in 1986 when the Techniques d’Avant Garde (TAG) acquired Heuer SA and changed the brand’s name to TAG Heuer. The new ownership set about revitalising the Heuer range, adding major new models, such as the Formula 1 and the S/el sports series.
TAG Heuer was briefly listed on the stock exchange, before being acquired by LVMH in 1999, where the brand joins Hublot, Zenith and Bulgari as the group’s key watchmaking brands. Techniques d’Avant Garde no longer has any involvement in the company, despite its name remaining.
RECENT ARTICLES
In Depth Review- TAG Heuer Autavia Isograph Calibre 5 Chronometre (Ref. WBE5110, WBE5111, WBE5112)
Forget what you know about TAG Heuer’s Autavia series, because the new Calibre 5 Isograph range represents a fresh start. Back in 1962 Heuer took a chance and used the Autavia name on its new chronograph, even though the moniker had been used exclusively on dashboard timers since 1933. And now the Autavia name not only finds its way to… Read More
POSTED 27 Jul 2019
Up Close- TAG Heuer Monaco 50th Anniversary Watch 3: 1989-1999 Limited Edition (Ref. CAW211X) Grey Sandblasted Dial
The unveiling of TAG Heuer’s five-watch Monaco 50th Anniversary series continues with the launch of the third watch in the collection tonight in New York ahead of this weekend’s Formula E race through the streets of Brooklyn. As a reminder, the Monaco 50th Anniversary collection is being rolled out by decade, with the latest watch designed to reference key design… Read More
POSTED 11 Jul 2019
TAG Heuer Carrera Limited Edition- The Tale of Two Watches
A few weeks back an especially rare TAG Heuer Carrera arrived at Calibre 11 HQ, almost 10 years after we first wrote about the watch: the Carrera Ennstal Classic Limited Edition from 2005. The Ennstal Carrera features a classically sized 39mm steel case, black dial, custom leather strap, an automatic chronograph movement and was extremely hard to come by, with… Read More
POSTED 29 Jun 2019
First Look- TAG Heuer Monaco 50th Anniversary Watch 2: 1979-1989 Limited Edition (Ref. CAW211W)
TAG Heuer has taken the wraps off the second 50th Anniversary TAG Heuer Monaco watch, appropriately unveiling the newcomer this evening at Le Mans, where the Monaco first shot to mainstream prominence back in 1971 on the wrist of Steve McQueen. The second edition, which reflects design themes from the 1979-1989 period, is not one that you’ll miss or confuse… Read More
POSTED 15 Jun 2019
First Look- TAG Heuer Carrera Calibre 16 41mm (Ref. CBM2110, CBM2112)
One of TAG Heuer’s best-selling Chronographs has been refreshed, with the arrival of the new Carrera Calibre 16 with either a black or blue dial. Not only does the newest Carrera sport a refreshed, simplified dial, but it is also the first execution of a (subtly) new Carrera case design, justifying a new case reference designation. While 2019 is the… Read More
POSTED 08 Jun 2019
In Depth Review- TAG Heuer Aquaracer 300m Quartz (Ref. WAY101B, WAY101C, WAY101E)
As the Northern Hemisphere heads into summer, it feels like the right time to check out the range of TAG Heuer Aquaracer 300m Quartz watches- perhaps the perfect summer watch. TAG Heuer has a long history of quartz dive watches, stretching back to the Heuer/ TAG Heuer 1000 and 2000 series watches from the 1980s. Yes, there were automatic models… Read More
POSTED 02 Jun 2019
In Depth Review- TAG Heuer Monaco 50th Anniversary Watch 1: 1969-1979 Limited Edition (Ref. CAW211V)
Finally it’s here. After at least two years of speculation around what TAG Heuer would do to mark the 50th Anniversary of the iconic Monaco, we can now show you the first of the commemorative series: the TAG Heuer Monaco Calibre 11 50th Anniversary 1969-1979 edition, reference CAW211V. The first of the series? Instead of the usual approach of a… Read More
POSTED 25 May 2019
TAG Heuer Monaco 40th Anniversary Edition- In Retrospect (Ref. CAW211A)
Welcome to Monaco May. As we count down the days to the launch of the first limited edition 50th Anniversary Monaco, we have a special series of posts for you this month all focused on TAG Heuer’s most iconic model: the Monaco. Last week we looked at the Monaco Sixty-Nine, and today we cast our eyes back 10 years to… Read More
POSTED 07 May 2019
Up Close- TAG Heuer Monaco Sixty-Nine (Ref. CW9110)
The TAG Heuer Monaco Sixty-Nine was first shown as a concept watch at the 2003 Baselworld Show, before moving into a production model in 2004. The party trick of the Monaco 69 was that it was reversible: on one side was a mechanical analogue watch displaying the the time and on the reverse side was a digital screen displaying chronograph… Read More
POSTED 30 Apr 2019
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