When it comes to TAG Heuer ambassadors, no one can hold a candle to Formula 1’s triple World Champion Ayrton Senna. Yes, Steve McQueen may well have greater name recognition and push, but McQueen is a link back to the old days of Heuer. Senna was a 1990s TAG Heuer man, wearing the S/el and 6000 series during his days… Read More
POSTED 17 Oct 2018
TAG Heuer
TAG Heuer was created in 1986 when the Techniques d’Avant Garde (TAG) acquired Heuer SA and changed the brand’s name to TAG Heuer. The new ownership set about revitalising the Heuer range, adding major new models, such as the Formula 1 and the S/el sports series.
TAG Heuer was briefly listed on the stock exchange, before being acquired by LVMH in 1999, where the brand joins Hublot, Zenith and Bulgari as the group’s key watchmaking brands. Techniques d’Avant Garde no longer has any involvement in the company, despite its name remaining.
RECENT ARTICLES
In Depth Review- Carrera Calibre 16 Ceramic Bezel
TAG Heuer faced a dilemma when it decided to allocate the production capacity of the Calibre 1887/ Heuer 01 movement solely to the modern modular cased Carrera line: what to do with the successful Carrera 1887 range? Despite its difficult birth, the 41mm Carrera 1887 (CAR2110/ CAR2111) was at one time the best-selling TAG Heuer model globally, combining the classic… Read More
POSTED 30 Sep 2018
First Look- TAG Heuer Aquaracer Carbon Series
Building on the success of the Bamford-designed Monaco carbon edition shown at Baselworld back in March, TAG Heuer has introduced three new Aquaracer 300m models with the same carbon fibre look. Based on the Aquaracer 300m Calibre 5, the trio of new watches each use a 41mm Grade 5 titanium case coated in black titanium-carbide and feature a “carbon-look” dial… Read More
POSTED 04 Sep 2018
In Depth Review- TAG Heuer Carrera Calibre 16 Chronograph
The Carrera world has transformed significantly over the last three years, with the modular Carrera Heuer 01 ushering in an era of 43 and 45mm watches with rubber straps, squared-off lugs and skeleton-dials. That doesn’t mean that the classic Carrera has been forgotten (for example, the Calibre 18 Telemeter) but heritage themed watches have certainly taken a back seat to the… Read More
POSTED 25 Aug 2018
New for 2018- TAG Heuer Carrera and Formula 1 Manchester United Editions
TAG Heuer has today in Miami launched two new Manchester United Edition watches- a Carrera and a Formula 1. Even the most ardent Mancunian would agree that there aren’t too many places on earth more different than Manchester and Miami, but there is a logic behind the choice of venue given the United team are now on their US Tour as… Read More
POSTED 31 Jul 2018
In Depth Review- TAG Heuer Formula 1 Gulf Special Edition Chronograph CAZ101N
The roll-out of TAG Heuer’s Gulf-branded watches continues, with the 2018 Gulf Special Edition Formula 1 following hot on the heels of the two Monaco Gulf watches launched earlier this year. Like the Monaco duo, the watch carries the famous blue and orange colours of Gulf Oil, whose iconic livery was worn by the Le Mans winning Porsches of the… Read More
POSTED 01 Jul 2018
In Depth Review- TAG Heuer Link Calibre 17
When we wrote our review of the Link last year we noted that for a few years it seemed as though the Link collection was coming to an end. After the refreshed range was launched in 2011, there were precious few further additions over the next five years and it seemed as though the expansion of the Carrera range would… Read More
POSTED 10 Jun 2018
First Look: TAG Heuer Autavia Orange Boy by Hodinkee Edition Ref. CBE2117
The expansion of the TAG Heuer’s heritage-themed Autavia chronograph range continues with the release of the newest model developed in conjunction with US watch website Hodinkee. Given that the last Hodinkee developed TAG Heuer was a smash hit, 2017’s blue dial Carrera-based Skipper, the latest Autavia has big shoes to fill. And like the Skipper, the new Autavia is based on… Read More
POSTED 01 Jun 2018
In Depth Review- TAG Heuer Carrera Heuer 02 GMT Chronograph CBG2A1Z
The Carrera Heuer 02 GMT is a watch that four years ago seemed would never happen. On 5 June 2014 TAG Heuer announced that the Calibre CH80 (now known as the Calibre Heuer 02) would be indefinitely postponed in favour of focusing TAG Heuer’s in-house movement strategy around the Calibre 1887, itself later re-named the Calibre Heuer 01. And yet… Read More
POSTED 13 May 2018
2018 TAG Heuer Carrera Japan Limited Editions
Today we can bring you the details of the 2018 Japan-only limited editions, a pair of in-house powered Carreras launched to mark the opening of a new boutique. The new duo come hot on the heels of last year’s fantastic Men’s Club edition Monaco and is the latest in the long line of special edition watches made solely for the… Read More
POSTED 25 Apr 2018
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