While the new Aquaracer Professional 300 maintains the same silhouette as the previous model, make no mistake that the new watch represents a significant step forward for the Aquaracer line. There’s a re-profiled and polished case, a redesigned caseback, new bracelet and rubber straps, an updated dial, new hands and a revised bezel. It’s a long list. So it’s somehow… Read More
POSTED 08 Apr 2021
TAG Heuer
TAG Heuer was created in 1986 when the Techniques d’Avant Garde (TAG) acquired Heuer SA and changed the brand’s name to TAG Heuer. The new ownership set about revitalising the Heuer range, adding major new models, such as the Formula 1 and the S/el sports series.
TAG Heuer was briefly listed on the stock exchange, before being acquired by LVMH in 1999, where the brand joins Hublot, Zenith and Bulgari as the group’s key watchmaking brands. Techniques d’Avant Garde no longer has any involvement in the company, despite its name remaining.
RECENT ARTICLES
TAG Heuer x Fragment Design Heuer 02- In Depth Review (Ref. CAZ201A)
The TAG Heuer x Fragment Design Heuer 02 is a watch of contradictions. It’s not a re-edition, but nor is it a new design. It might look like an Autavia, but in reality, it’s part of the extended Formula 1 family. And while we’ve had mechanical Formula 1 watches for several years, we’ve never had one with an in-house movement,… Read More
POSTED 14 Mar 2021
TAG Heuer Carrera Dato Hodinkee Limited Edition- First Look (Ref. CBK221D)
The successful TAG Heuer Carrera “Glassbox” series continues with the launch of the watch that Heuer collectors have been wanting for years- a re-edition of the Carrera “Dato” 45. While the hallmark of the vintage Carrera is simplicity and balance, the Dato 45 turns these values on their head, instead featuring an asymmetrical dial with a single large chronograph register… Read More
POSTED 23 Feb 2021
2021 TAG Heuer Carrera Heuer 02 Tourbillon Blue Dial- First Look (Ref. CAR5A8C)
Take one part Carrera Sport, one part Carrera Tourbillon, add in a splash of blue and you have the new 2021 Carrera Tourbillon- the first Heuer 02T model to have a conventional dial, rather than the Skeleton dial/ plate that became a hallmark of the Jean-Claude Biver era at TAG Heuer. And that change to the dial is an important… Read More
POSTED 22 Feb 2021
2021 TAG Heuer Formula 1 Chronograph 43mm- First Look (Ref. CAZ1010AG, CAZ1010AH)
While TAG Heuer is slated to launch the key models in its 2021 collection at Watches and Wonders from 7 April, we are starting to see some new watches begin to arrive at Authorised Dealers- starting with this duo of citrus Formula 1 Chronographs. Both watches use the same stainless steel 43mm case and quartz chronograph movement and bring a… Read More
POSTED 13 Feb 2021
TAG Heuer Aquaracer Bamford Limited Edition (WAY208F)- First Look
Bamford Watch Department (BWD) is back with another TAG Heuer collaboration, this time a limited edition Aquaracer that draws inspiration from the great Heuer dive watches from the past. While BWD continues to offer customised TAG Heuers in every colour of the rainbow, the 2020 TAG Heuer x Bamford edition is the second official model from the mind of George… Read More
POSTED 26 Nov 2020
TAG Heuer Carrera Jack Heuer Birthday 88 Gold Limited Edition- First Look
Happy Birthday, Mr. Heuer. The Jack Heuer edition TAG Heuers are among the most collectible modern TAG Heuers, as they recognise the man who created much of what we understand today as TAG Heuer’s heritage. Jack Heuer was not the founder of Heuer- far from it, he is the great-grandson of founder Edouard Heuer- but he is responsible for the… Read More
POSTED 19 Nov 2020
First Look- 2020 TAG Heuer Japan Limited Edition Aquaracer and Carrera
If you love limited edition TAG Heuers, then the Land of the Rising Sun is the place for you, thanks to the annual drop of LE watches made available only for the Japanese market. Japan is one of TAG Heuer’s most important sales markets, with the popularity of the brand built in the late 1970s and early 1980s on the… Read More
POSTED 01 Nov 2020
First Look- 2020 TAG Heuer Formula 1 Ayrton Senna Special Editions (Ref. CAZ201B, CAZ101AF)
The Ayrton Senna Formula 1 collection has two new additions, with the release of the 2020 Special Editions. There are two models offered this year- one with the Calibre 16 automatic movement, and the other with a quartz chronograph movement. If you’re new to the history of Senna TAG Heuer watches, then check out our collector’s guide here, which traces… Read More
POSTED 25 Oct 2020
First Look- TAG Heuer Carrera Sport Dato 160 Years Editions (Ref. CBN2A1D, CBN2A1E)
As TAG Heuer’s 160th year draws to a close, we have one last limited edition Carrera to mark the anniversary, following on from the 160 Years Silver Edition and the Carrera Montreal. Officially called the Carrera Sport 160 Years Edition, the watch is destined to be known by collectors as the Carrera Sport “Dato” thanks to its defining feature that… Read More
POSTED 15 Oct 2020
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