TAG Heuer


TAG Heuer was created in 1986 when the Techniques d’Avant Garde (TAG) acquired Heuer SA and changed the brand’s name to TAG Heuer. The new ownership set about revitalising the Heuer range, adding major new models, such as the Formula 1 and the S/el sports series.

TAG Heuer was briefly listed on the stock exchange, before being acquired by LVMH in 1999, where the brand joins Hublot, Zenith and Bulgari as the group’s key watchmaking brands. Techniques d’Avant Garde no longer has any involvement in the company, despite its name remaining.


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TAG Heuer Carrera Elegant Chronograph 42mm Heuer 02- In Depth Review (Ref. CBN2010, CBN2011, CBN2012)

While the 160 Years Limited Edition Carreras may have stolen many of the headlines this year, the most important new Carrera launches are without doubt the 44mm Carrera Sport Chronograph back in July and this watch- the new 42mm Carrera Elegant Chronograph series. Like its sportier sister, the new Carrera uses the in-house Heuer 02 movement, the new dial design… Read More

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TAG Heuer Carrera Heuer 02 160 Years Silver and Montreal Editions- In Depth Review (CBK221B and CBK221C)

Five years ago, we saw the introduction of the first modular Carrera- the Carrera Heuer 01, which took the oversized, skeleton-dial look popularised by Hublot’s Big Bang and applied it to TAG Heuer’s flagship chronograph. While the Biver Carrera has always divided collectors, there was another important Carrera model launched in 2015 that was met with instant acclaim and ensured… Read More

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TAG Heuer Monaco Heuer 02 Blue Dial- In Depth Review (Ref. CBL2111)

It’s not every day that TAG Heuer updates the Monaco. Yes, each year brings different variants and limited editions, but in the 23 years since the Monaco was brought back into the fold, there have only been three generations of the classic Monaco, the most recent of which was launched in 2019. Timed to coincide with the Monaco’s 50th Anniversary,… Read More

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TAG Heuer Indy 500 Watches- The Ultimate Collector’s Guide

The Indy 500 stands as one of the three iconic global motor races, known as the Triple Crown– in addition to the Monaco Formula 1 Grand Prix and the 24 Hours of Le Mans. Graham Hill is the only man to win the Triple Crown, although Fernando Alonso has won two of the three and is on the Indy 500… Read More

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2020 TAG Heuer Carrera Heuer 02T Aston Martin Edition- In Depth Review (Ref. CAR5A8E)

TAG Heuer’s partnership with Aston Martin began back in 2018 when the two companies announced a multi-year partnership at that year’s Geneva Motor Show, with the first watches following shortly after with two co-branded chronographs- a Formula 1 and a Carrera Chronograph. Last year saw an even more exclusive watch- the 2019 Carrera Aston Martin DBS Superleggera. The only catch… Read More

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2020 TAG Heuer Formula 1 Indy 500- In Depth Review (Ref. CAZ101AD)

With this year’s Indianapolis 500 race delayed from its traditional May date to 23 August, there has been a similar push-back in the unveiling of the 2020 TAG Heuer special edition Indy 500 watch. Three months late it may be, but it has been worth the wait, because the 2020 Formula 1 500 Indy 500 edition is one of our… Read More

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TAG Heuer Carrera Calibre 16 Ceramic Bezel- In Depth Review (Ref. CBM2110, CBM2112)

When reviewing the new Carrera Sports Chronograph family recently, we noted that the newcomer was not the first Carrera model to feature the shorter lug/ slimmer middle case design upgrades- that honour goes to the twin ceramic bezel Carreras- references CBM2110/ CBM2112. The case of the heritage-style Carrera family is now so iconic that any design changes are typically measured… Read More

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2020 TAG Heuer Aquaracer 300m Collection- First Look

The Aquaracer 300m has served as TAG Heuer’s artistic canvas over the last few years. We’ve had bright blue, red and sand back in 2016, blue camouflage and khaki in 2017, carbon-effect dials in 2018 and a full lume “Nightdiver” in 2019. Being TAG Heuer’s aquatic series makes the watch perfect for summer colours, and again in 2020 we have… Read More

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TAG Heuer Carrera Sport Chronograph Heuer 02 44mm- In Depth Review (Ref. CBN2A10, CBN2A1A, CBN2A1B, CBN2A5A)

Welcome to the evolution. The new 2020 TAG Heuer Carrera Sport Chronograph does not set out to wholly re-invent the Carrera line, but it does represent a clear and deliberate reinterpretation of almost every building block of the Carrera’s DNA. There’s a new case, new hour-markers, new hands, new dial design and new typeface and yet, there is no mistaking… Read More



Founded in 2009, Calibre 11 is the Home of Vintage Heuer and TAG Heuer Collectors, offering unparalleled insight, analysis and news about the world of TAG Heuer. We have the largest collection of Heuer and TAG Heuer Catalogues on the internet, so you can research the history of your watch.



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