With this year’s Indianapolis 500 race delayed from its traditional May date to 23 August, there has been a similar push-back in the unveiling of the 2020 TAG Heuer special edition Indy 500 watch. Three months late it may be, but it has been worth the wait, because the 2020 Formula 1 500 Indy 500 edition is one of our… Read More
POSTED 11 Aug 2020
TAG Heuer
TAG Heuer was created in 1986 when the Techniques d’Avant Garde (TAG) acquired Heuer SA and changed the brand’s name to TAG Heuer. The new ownership set about revitalising the Heuer range, adding major new models, such as the Formula 1 and the S/el sports series.
TAG Heuer was briefly listed on the stock exchange, before being acquired by LVMH in 1999, where the brand joins Hublot, Zenith and Bulgari as the group’s key watchmaking brands. Techniques d’Avant Garde no longer has any involvement in the company, despite its name remaining.
RECENT ARTICLES
TAG Heuer Carrera Calibre 16 Ceramic Bezel- In Depth Review (Ref. CBM2110, CBM2112)
When reviewing the new Carrera Sports Chronograph family recently, we noted that the newcomer was not the first Carrera model to feature the shorter lug/ slimmer middle case design upgrades- that honour goes to the twin ceramic bezel Carreras- references CBM2110/ CBM2112. The case of the heritage-style Carrera family is now so iconic that any design changes are typically measured… Read More
POSTED 08 Aug 2020
2020 TAG Heuer Aquaracer 300m Collection- First Look
The Aquaracer 300m has served as TAG Heuer’s artistic canvas over the last few years. We’ve had bright blue, red and sand back in 2016, blue camouflage and khaki in 2017, carbon-effect dials in 2018 and a full lume “Nightdiver” in 2019. Being TAG Heuer’s aquatic series makes the watch perfect for summer colours, and again in 2020 we have… Read More
POSTED 25 Jul 2020
Collector’s Corner- TAG Heuer Monaco V4 Platinum as a Daily Wearer
When it comes to wearing special watches, collectors tend to fall into two camps. In the red corner we have the Safe Queens- collectors who keep the plastic sticker on the back of the watch, keep every sales receipt, bag and booklet and wear the watch once a month, but only inside on temperate days. The aim here is to… Read More
POSTED 18 Jul 2020
TAG Heuer Carrera Sports Chronograph Heuer 02- In Depth Review (Ref. CBN2A10, CBN2A1A, CBN2A1B, CBN2A5A)
Welcome to the evolution. The new 2020 TAG Heuer Carrera Sports Chronograph does not set out to wholly re-invent the Carrera line, but it does represent a clear and deliberate reinterpretation of almost every building block of the Carrera’s DNA. There’s a new case, new hour-markers, new hands, new dial design and new typeface and yet, there is no mistaking… Read More
POSTED 09 Jul 2020
TAG Heuer Carrera 160 Years Montreal Limited Edition- First Look (Ref. CBK221C)
If Heuer in the 1960s was all about monochrome colours, then the 1970s saw an explosion of vibrant colours on dials and hands. And to mark the 160th anniversary of TAG Heuer, we’ve been given a Carrera representing both design periods- back in January we saw the monochrome Silver dial CBK221B and today we have its colourful cousin, the Montreal-inspired… Read More
POSTED 25 Jun 2020
2020 TAG Heuer Formula 1 Heuer 02 Fragment Design by Fujiwara- First Look (Ref. CAZ201A)
The 2020 TAG Heuer Formula 1 Fragment by Fujiwara represents the most audacious stretch of the Formula 1 series’ DNA since its launch way back in 1986. The watch looks like a re-edition of the 1970s Autavia, but it’s not- in fact, it doesn’t have any model name on the dial. Being a Formula 1, you might expect the watch… Read More
POSTED 18 Jun 2020
From the Vault: The Unreleased Second-Generation TAG Heuer Grand Carrera
In our first “From the Vault” article last month, we brought you the story of an unknown blue dial version of the vintage 1960s Heuer Carrera. Today, we fast forward to modern times to tell the story of a watch that was almost released on two occasions- the second-generation of the TAG Heuer Grand Carrera. The Grand Carrera series was… Read More
POSTED 07 Jun 2020
TAG Heuer Monaco 18k Gold Chronometer- Up Close (Ref. CW5140)
Everyone knows that sports watches are supposed to be made from steel. It’s not just a question of aesthetics, but also practicality- stainless steel is harder than most precious metals (including 18K Gold), meaning that your steel sports watch is less likely to be nicked and damaged than its gold equivalent. And yet, there is something special about the TAG… Read More
POSTED 31 May 2020
TAG Heuer Monaco Grand Prix de Monaco Historique Limited Edition- First Look (CBL2114)
Following the launch late last year of the revised Monaco with the Heuer 02 movement, we now have the first special edition of the 2020 Monaco series, with this new model launched to mark the partnership between TAG Heuer and the Automobile Club de Monaco for sponsorship of the Grand Prix de Monaco Historique. The new sponsorship agreement sees TAG… Read More
POSTED 08 May 2020
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