With the onslaught of the usual Basel launches delayed due to the impact of COVID-19, we have the chance to shine the spotlight on one of the lower-profile 2020 TAG Heuers- the new Aquaracer Calibre 7 GMT, reference WAY201T. GMT, of course, stands for Greenwich Mean Time, and is used in the watch world to indicate a watch that shows… Read More
POSTED 05 Apr 2020
TAG Heuer
TAG Heuer was created in 1986 when the Techniques d’Avant Garde (TAG) acquired Heuer SA and changed the brand’s name to TAG Heuer. The new ownership set about revitalising the Heuer range, adding major new models, such as the Formula 1 and the S/el sports series.
TAG Heuer was briefly listed on the stock exchange, before being acquired by LVMH in 1999, where the brand joins Hublot, Zenith and Bulgari as the group’s key watchmaking brands. Techniques d’Avant Garde no longer has any involvement in the company, despite its name remaining.
RECENT ARTICLES
First Look: 2020 TAG Heuer Connected Series III (Ref. SBG8A10, SBG8A12, SGB8A80)
Sleeker, more premium, upgraded hardware and software and a streamlined selection of straps and bracelets. Those are the headlines of the 2020 TAG Heuer Connected story. This is the third generation of smart watch developed by TAG Heuer since 2015 and confirms TAG Heuer’s commitment to the smart watch sector of the market. And given that analysts estimate Apple shipped… Read More
POSTED 12 Mar 2020
First Look- 2020 TAG Heuer Carrera 160 Years Silver Limited Edition (Ref. CBK221B)
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POSTED 15 Jan 2020
2019 TAG Heuer Carrera Japanese Blue Editions (Ref. CBK2114, CBG2019, CAR5A8H)
Each year we get some unique limited editions from TAG Heuer’s Japanese team, and this year is no different with the launch of three special Carreras- the 2019 Japan Blue Collection. As the name suggests, each of the three models have blue highlights and details and will only be sold in Japan, although collectors have found a way in the… Read More
POSTED 10 Nov 2019
First Look- TAG Heuer Monaco Heuer 02 Chronograph Blue Dial (Ref. CBL2111)
For the first time since the mid-1970s we have the famous blue-dial Monaco with an in-house movement, with the launch today of the Monaco Heuer 02, replacing the Calibre 12 powered model that has been part of the TAG Heuer range since 2009. We heard rumours that a CH-80 (the former name of the Heuer 02 movement) Monaco was planned… Read More
POSTED 07 Nov 2019
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POSTED 07 Nov 2019
Up Close with the TAG Heuer Monaco 50th Anniversary Calibre 11 Watch 5: Phantom Black 2009-2019 (Ref. CAW211Z)
With the launch today of the fifth 50th Anniversary Monaco, TAG Heuer’s tribute to its most iconic watch has come to an end, or at least arrived at the present. As with the previous four watches, the latest Monaco represents a decade of the series’ life, this time the 10 years from 2009 to 2019. While we’ve seen plenty of… Read More
POSTED 29 Oct 2019
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After a 10 week pause during the European summer, the roll-out of the 50th Anniversary Monaco series continues today with the launch in Tokyo of the fourth watch, designed to represent the 1999-2009 decade. Yes folks, we’re into the 21st Century, and what better place to do that than Tokyo. As well as hosting the launch, TAG Heuer’s Omotesando Boutique… Read More
POSTED 24 Sep 2019
The Ultimate Modern Carrera? In Depth Carrera Nanograph Review (Ref. CAR5A8K)
It’s been more than four years since TAG Heuer surprised the watch world by showing off the Carrera Heuer 02 Tourbillon in 2015. Based on the (at the time) still-born Calibre CH80, the Heuer02T debuted at an amazing price for a tourbillon: US$15,000. And while we’ve seen many iterations of the watch over that time, the 2019 Carrera Nanograph feels… Read More
POSTED 03 Aug 2019
In Depth Review- TAG Heuer Autavia Isograph Calibre 5 Chronometre (Ref. WBE5110, WBE5111, WBE5112)
Forget what you know about TAG Heuer’s Autavia series, because the new Calibre 5 Isograph range represents a fresh start. Back in 1962 Heuer took a chance and used the Autavia name on its new chronograph, even though the moniker had been used exclusively on dashboard timers since 1933. And now the Autavia name not only finds its way to… Read More
POSTED 27 Jul 2019
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