We have a new mechanical Formula 1 for 2017, with a trio of new Calibre 6 models. The new Formula Calibre 6 is a subtle update to the model first introduced in 2014, with an updated dial, bezel and a larger case marking out the new comer. And in keeping with TAG Heuer’s commitment to aggressive pricing, the newest Formula… Read More
POSTED 23 Jul 2017
TAG Heuer
TAG Heuer was created in 1986 when the Techniques d’Avant Garde (TAG) acquired Heuer SA and changed the brand’s name to TAG Heuer. The new ownership set about revitalising the Heuer range, adding major new models, such as the Formula 1 and the S/el sports series.
TAG Heuer was briefly listed on the stock exchange, before being acquired by LVMH in 1999, where the brand joins Hublot, Zenith and Bulgari as the group’s key watchmaking brands. Techniques d’Avant Garde no longer has any involvement in the company, despite its name remaining.
RECENT ARTICLES
In Depth Review- 2017 Aquaracer GMT Red/ Blue Bezel WAY201F
TAG Heuer has launched a new “Pepsi-bezel” GMT model as part of the refreshed 2017 Aquaracer 300m range. And while this is not the first Aquaracer watch with the GMT complication, it is the first time that we’ve seen this model use the blue and red bezel that harks back to the Autavia GMT of the 1960s, which used the same… Read More
POSTED 02 Jul 2017
First Look- 2017 Heuer Skipper Calibre 18 Hodinkee Edition
Today we can share with you details of the 2017 Heuer Skipper- the first new Skipper from TAG Heuer since the early 1980s. The new watch is a collaboration between TAG Heuer and Hodinkee, a website that has long recognised the special place in the vintage market that Heuer commands. The first watch in this series arrived in 1967 and… Read More
POSTED 22 Jun 2017
The Goldilocks Carrera: Why the 43mm Carrera Heuer-01 Ceramic is Just Right
At the beginning of 2017 TAG Heuer gave us a (slightly) smaller version of the popular 45mm Carrera Heuer-01 Skeleton dial, shaving a modest 2mm from the case diameter to give us the 43mm Carrera Heuer-01 collection. The star of that range is the ceramic model, which combines the looks of the original 2015 Carrera Heuer-01 with the matte ceramic… Read More
POSTED 17 Jun 2017
Up Close- TAG Heuer Aquaracer 300m Calibre 5 White Dial WAY2013
There’s a fresh take on the Aquaracer Calibre 5 for 2017 with this new model, reference WAY2013. Based on the larger 43mm Calibre 5 case introduced last year, this is the Aquaracer you know and love, but now with a minty-fresh white dial, black dial finishing and with brilliant orange highlights. The white and orange combination is a new one… Read More
POSTED 10 Jun 2017
In Depth Review- TAG Heuer Autavia CBE2110
It’s hard to remember a new TAG Heuer watch that has been as anticipated and scrutinised as the new Heuer Autavia Heuer-02. Whether it be the design of the date window, the dimensions of the case, or even the choice of strap colour, everything about the Autavia- reference CBE2110- has been debated. And this is exactly as it should be,… Read More
POSTED 28 May 2017
Ultimate Guide to the TAG Heuer Link
The Link is one of the most important TAG Heuer series, having been a critical part of the TAG Heuer collection since 1987 when it was launched as the S/el. When the watch was revamped in 1999, it was decided to change the name of the S/el, with the new name “Link” chosen to reflect the watch’s defining characteristic- the distinctive “double… Read More
POSTED 29 Apr 2017
New for 2017 Carrera Heuer-01 Chronograph Anthracite & Gold CAR2A5C
A second Rose Gold and Titanium Carrera Heuer-01 has been added to the range for 2017, with a series of small updates over the existing model that we reviewed in detail last year. A summary of the changes? Some of the black detailing has been swapped out for Anthracite details. And even though the changes are relatively small, TAG Heuer says… Read More
POSTED 26 Mar 2017
Up Close with the TAG Heuer Carrera Lady
The 2017 Carrera Lady series takes the modular philosophy of the men’s Carrera Heuer-01 and adapts this to a 36mm ladies collection. The result is a much more modern collection, and one that had its unique identity- this doesn’t have the look of a men’s Carrera that’s simply been shrunk and feminised with diamonds. There’s also a range of new case… Read More
POSTED 26 Mar 2017
New for 2017: Carrera Heuer-01 Racing Ayrton Senna Edition
Here is your first look at the latest in the Ayrton Senna TAG Heuer watches- the 2017 Carrera Heuer-01 Racing Senna Edition. As with the 2015 Senna Carrera, the watch is not your usual Carrera. TAG Heuer train spotters will notice that the watch combines a Carrera Heuer-01 middle case with lugs from the Grand Carrera (as with the last Senna… Read More
POSTED 26 Mar 2017
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