TAG Heuer

TAG Heuer Watches

TAG Heuer was created in 1986 when the Techniques d’Avant Garde (TAG) acquired Heuer SA and changed the brand’s name to TAG Heuer. The new ownership set about revitalising the Heuer range, adding major new models, such as the Formula 1 and the S/el sports series.

TAG Heuer was briefly listed on the stock exchange, before being acquired by LVMH in 1999, where the brand joins Hublot, Zenith and Bulgari as the group’s key watchmaking brands. Techniques d’Avant Garde no longer has any involvement in the company, despite its name remaining.

RECENT ARTICLES

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First Look- TAG Heuer 2019 Autavia Isograph

Welcome to a new beginning for the Autavia, with the launch today of the 2019 Autavia Isograph. Not only is the Calibre 5 Autavia the first non-chronograph watch to wear the Autavia name, but it’s also the first Autavia to push beyond the traditional motorsport space that the series has occupied since its launch in 1962. Isograph? That’s the new… Read More

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First Look- 2019 Carrera Heuer 02T Nanograph

The first TAG Heuer watch launched under the stewardship of new CEO Stéphane Bianchi has been unveiled today in Geneva- the 2019 Carrera Heuer 02T Nanograph. While the watch itself is a development of the tourbillon Carrera Heuer 02, what makes the new Carrera special is that it is the first watch to use a TAG Heuer-developed and made carbon-composite hairspring…. Read More

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First Look: Carrera Heuer 02 Carbon Collection

Following on from the launch of the Monaco Bamford Carbon and the Aquaracer Carbon Collection comes the Carrera carbon collection, three chronographs powered by TAG Heuer’s in-house Heuer 02 movement. While we have seen a carbon version of the Heuer 02T in the past, the blue and red carbon watches are last-minute additions to TAG Heuer’s 2018 range and follows… Read More

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First Look: Heuer Autavia Heuer 02 Viceroy 1972 Re-edition

Closely following the launch of the heritage themed Fragment Carrera a few days ago comes another vintage re-release, this time of the 1972 Heuer Autavia 1163V “Viceroy”. TAG Heuer has seen the success of the Siffert and Orange Boy re-editions and decided to up the ante with its own watch- the Autavia 1972 Re-edition. Like the Siffert and Orange Boy, the Viceroy… Read More

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First Look- Carrera Heuer 02 Fragment Edition by Fujiwara

Fans of the Carrera seeking a special model for the watch’s 55th anniversary have had many of their wishes fulfilled, with the launch today of the TAG Heuer Carrera Heuer 02 Fragment edition, designed by the godfather of Japanese streetwear, Hiroshi Fujiwara. The watch brings back the classic look of the 1963 Heuer Carrera 2447 NT, the second time that… Read More

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Ultimate Guide to the TAG Heuer Aquaracer

While much of TAG Heuer’s range is focused on motorsport, the Aquaracer range stands apart as TAG Heuer’s water sport and diving watch range. The origins of the Aquaracer stretch back to 1982 when Jack Heuer launched what would be the last model introduced under his stewardship: the Heuer 2000. Like many of TAG Heuer’s watches, the range was renamed… Read More

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In Depth Review- Aquaracer 300m Nightdiver WAY108A

The new TAG Heuer Aquaracer Nightdiver is a modern watch that owes a lot to its past. Fans of the fabulous TAG Heuer 1000 quartz dive watch series of the 1980s and 90s will remember the “glow dial” models of that range. Rather than a standard dial with luminous hour markers, the Glow dial watches has distinctive lime/ yellow colour… Read More

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In Depth Review- Carrera Calibre 16 Ceramic Bezel

TAG Heuer faced a dilemma when it decided to allocate the production capacity of the Calibre 1887/ Heuer 01 movement solely to the modern modular cased Carrera line: what to do with the successful Carrera 1887 range? Despite its difficult birth, the 41mm Carrera 1887 (CAR2110/ CAR2111) was at one time the best-selling TAG Heuer model globally, combining the classic… Read More

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First Look- TAG Heuer Aquaracer Carbon Series

Building on the success of the Bamford-designed Monaco carbon edition shown at Baselworld back in March, TAG Heuer has introduced three new Aquaracer 300m models with the same carbon fibre look. Based on the Aquaracer 300m Calibre 5, the trio of new watches each use a 41mm Grade 5 titanium case coated in black titanium-carbide and feature a “carbon-look” dial… Read More

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Founded in 2009, Calibre 11 is the Home of Vintage Heuer and TAG Heuer Collectors, offering unparalleled insight, analysis and news about the world of TAG Heuer. We have the largest collection of Heuer and TAG Heuer Catalogues on the internet, so you can research the history of your watch.

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