TAG Heuer


TAG Heuer was created in 1986 when the Techniques d’Avant Garde (TAG) acquired Heuer SA and changed the brand’s name to TAG Heuer. The new ownership set about revitalising the Heuer range, adding major new models, such as the Formula 1 and the S/el sports series.

TAG Heuer was briefly listed on the stock exchange, before being acquired by LVMH in 1999, where the brand joins Hublot, Zenith and Bulgari as the group’s key watchmaking brands. Techniques d’Avant Garde no longer has any involvement in the company, despite its name remaining.


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TAG Heuer Carrera Dato Hodinkee Limited Edition- First Look (Ref. CBK221D)

The successful TAG Heuer Carrera “Glassbox” series continues with the launch of the watch that Heuer collectors have been wanting for years- a re-edition of the Carrera “Dato” 45. While the hallmark of the vintage Carrera is simplicity and balance, the Dato 45 turns these values on their head, instead featuring an asymmetrical dial with a single large chronograph register… Read More

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TAG Heuer Aquaracer Bamford Limited Edition (WAY208F)- First Look

Bamford Watch Department (BWD) is back with another TAG Heuer collaboration, this time a limited edition Aquaracer that draws inspiration from the great Heuer dive watches from the past. While BWD continues to offer customised TAG Heuers in every colour of the rainbow, the 2020 TAG Heuer x Bamford edition is the second official model from the mind of George… Read More

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TAG Heuer Monaco Black Dial Heuer 02- In Depth Review (Ref. CBL2113)

Over the last 12 months, the permanent TAG Heuer men’s Monaco collection has consisted of two watches, both with a blue dial- the light blue Calibre 11 CAW211P and the dark blue Heuer 02 Monaco, reference CBL2111. Highly satisfying if you’re into blue dials, but less attractive for those looking for a replacement for the black dial Monaco Calibre 12… Read More



Founded in 2009, Calibre 11 is the Home of Vintage Heuer and TAG Heuer Collectors, offering unparalleled insight, analysis and news about the world of TAG Heuer. We have the largest collection of Heuer and TAG Heuer Catalogues on the internet, so you can research the history of your watch.



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