Formula 1

Formula 1

The Formula 1 was launched in 1986 and heralded the arrival of the new TAG Heuer brand. The design of the watch drew on the Swatch colour pallet for inspiration, offering a vast range of bold and bright colours. While the initial models were houses in a fibreglass case, the Formula 1 grew up over the years, adding stainless steel options.

In recent years, TAG Heuer added an automatic movement for the first time in what had always been seen as a entry-level quartz range.

In 2014 the Formula 1 case was changed for the first time since 1986, borrowing its design from the TAG Heuer Autavia of the early 2000s.


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The TAG Heuer Ayrton Senna 25th Anniversary Collection

This weekend marks the anniversary of the passing of triple F1 World Champion Ayrton Senna at Imola, just one day after fellow driver Roland Ratzenberger died in a qualifying accident. For a sport that went twelve years without a fatality on a race weekend, those two tragic days in San Marino shook the sport and led to changes in car… Read More

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Up Close- 2020 TAG Heuer Formula 1 Calibre 16 Green Dial (Ref. CAZ2016)

Some watches stay unchanged in a brand’s catalogue for years, while others are limited editions that usually have a defined number of pieces to allow its rarity to be understood. And then there are those watches that are the special editions- models that are made for a single year based on how many dealers indicate they will buy. It could… Read More

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First Look: Aston Martin Special Edition TAG Heuer Formula 1 & Carrera (Ref. CAZ101P, CAR2A1AB)

Yesterday at the 2018 Geneva International Motor Show TAG Heuer announced its new partnership with Aston Martin, and now less than 24 hours later, we can bring you the first photos of two Aston Martin-branded watches that accompany the deal.¬† The two companies are already partners at the Red Bull Racing Formula 1 team, where perhaps confusingly, Aston Martin is… Read More



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