The use of ambassadors by watch brands is a sensitive and sometimes controversial topic among watch lovers. When selected carefully, the best ambassadors can be an incredibly powerful addition to the brand and many of the very best partnerships have lasted decades. So in the case of TAG Heuer, it was a welcome return when in 2015 the brand announced… Read More
POSTED 18 Feb 2017
Formula 1
The Formula 1 was launched in 1986 and heralded the arrival of the new TAG Heuer brand. The design of the watch drew on the Swatch colour pallet for inspiration, offering a vast range of bold and bright colours. While the initial models were houses in a fibreglass case, the Formula 1 grew up over the years, adding stainless steel options.
In recent years, TAG Heuer added an automatic movement for the first time in what had always been seen as a entry-level quartz range.
In 2014 the Formula 1 case was changed for the first time since 1986, borrowing its design from the TAG Heuer Autavia of the early 2000s.
RECENT ARTICLES
First Look: 2017 TAG Heuer Manchester United Carrera & Formula 1
TAG Heuer today has launched two new 2017 models to mark its partnership with Manchester United F.C. The tie-up was first announced in July 2016, with TAG Heuer appointed as the club’s Official Timekeeper and Global Partner- and now we have the watches to complement the deal. While TAG Heuer has announced a range of partnership with various Football (or Soccer… Read More
POSTED 09 Feb 2017
In Depth Review- TAG Heuer Formula 1 Blue Dial Chronograph and Watch
TAG Heuer’s Formula 1 range has added a pair of blue-dial models for 2016, which gives us a good excuse to revisit the Formula 1 series. The F1 series kicked off way back in 1986, with the most significant change in the model’s history coming in 2015 when TAG Heuer introduced a new case based on the 1970s Autavia. Now,… Read More
POSTED 18 Sep 2016
In Depth Review- TAG Heuer Formula 1 Red Bull Edition
Today at the Monaco Grand Prix, TAG Heuer has announced the 2016 Formula 1 Red Bull Edition, the first watch that celebrates the partnership between TAG Heuer and Red Bull Racing. While the watch is only shown for the first time today, we’ve already had the chance to spend some quality time with the new chronograph to bring you the… Read More
POSTED 29 May 2016
First Look: 2016 TAG Heuer Indy 500 Carrera, Formula 1 and Connected
Next weekend is an important milestone for one of the premier events in world motorsport, as it will see the running of the Indianapolis 500 for the 100th time. Even people who don’t follow motorsport closely will generally know of three races- the Monaco Grand Prix, the 24 Hours of LeMans and the Indy 500. While early races were held… Read More
POSTED 22 May 2016
30 Years of TAG Heuer- The 5 Most Important Watches
This year marks an important milestone for TAG Heuer, albeit one that so far has gone unrecognised and unnoticed by the entire watch world: 2016 is the 30th anniversary of TAG Heuer. The brand’s origins of course stretch back to 1860, and for the first 125 years the watches and timers produced by the company carried the famous “Heuer” name. The reason for the… Read More
POSTED 22 Apr 2016
2015 TAG Heuer Ayrton Senna Edition Carrera & Formula 1
The partnership between TAG Heuer and Ayrton Senna has been formally revived this week with the launch of four new watches bearing Senna’s name- two Carreras and two Formula 1s. The relationship between TAG Heuer and the legendary Formula 1 triple World Champion dates back to 1988 when Senna first joined the McLaren Formula 1 team, which at the time… Read More
POSTED 10 May 2015
TAG Heuer Formula 1 GMT David Guetta Edition
French DJ David Guetta is the latest TAG Heuer ambassador to have his name linked to a special edition watch- the 2015 TAG Heuer Formula 1 David Guetta Edition. Perhaps linked to Guetta’s proclivity for nighttime entertainment and travel, the watch offers a second time zone, or GMT function through the Calibre 7 movement. The watch is based on the… Read More
POSTED 21 Mar 2015
TAG Heuer Formula 1 Indy 500 Edition
Baselworld 2015 has certainly been the year of the limited edition Formula 1, with models aligned to Ronaldo, McLaren, David Guetta and this one- the Indy 500 Edition. The new Indy 500 keeps things simple- a striking anthracite dial with a subtle chequered flag pattern and two bold red lines. While this watch comes only on the steel bracelet you… Read More
POSTED 20 Mar 2015
TAG Heuer Formula 1 Cristiano Ronaldo CR7 Limited Edition
Following the announcement of Cristiano Ronaldo joining the TAG Heuer team of ambassadors, we now have the first Ronaldo “CR7” Limited Edition watch launched at Baselworld 2015. Based on the Formula 1 Chronograph, the CR7 has a black and green colour scheme to evoke the green of the football pitch. This is the first time we’ve seen this colour combination… Read More
POSTED 19 Mar 2015
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