The 2020 TAG Heuer Formula 1 Fragment by Fujiwara represents the most audacious stretch of the Formula 1 series’ DNA since its launch way back in 1986. The watch looks like a re-edition of the 1970s Autavia, but it’s not- in fact, it doesn’t have any model name on the dial. Being a Formula 1, you might expect the watch… Read More
POSTED 18 Jun 2020
Formula 1
The Formula 1 was launched in 1986 and heralded the arrival of the new TAG Heuer brand. The design of the watch drew on the Swatch colour pallet for inspiration, offering a vast range of bold and bright colours. While the initial models were houses in a fibreglass case, the Formula 1 grew up over the years, adding stainless steel options.
In recent years, TAG Heuer added an automatic movement for the first time in what had always been seen as a entry-level quartz range.
In 2014 the Formula 1 case was changed for the first time since 1986, borrowing its design from the TAG Heuer Autavia of the early 2000s.
RECENT ARTICLES
The TAG Heuer Ayrton Senna 25th Anniversary Collection
This weekend marks the anniversary of the passing of triple F1 World Champion Ayrton Senna at Imola, just one day after fellow driver Roland Ratzenberger died in a qualifying accident. For a sport that went twelve years without a fatality on a race weekend, those two tragic days in San Marino shook the sport and led to changes in car… Read More
POSTED 02 May 2020
Up Close- 2020 TAG Heuer Formula 1 Calibre 16 Green Dial (Ref. CAZ2016)
Some watches stay unchanged in a brand’s catalogue for years, while others are limited editions that usually have a defined number of pieces to allow its rarity to be understood. And then there are those watches that are the special editions- models that are made for a single year based on how many dealers indicate they will buy. It could… Read More
POSTED 19 Apr 2020
First Look- TAG Heuer Carrera and Formula 1 Manchester United Editions (Ref. CAR201M, CAZ101M)
TAG Heuer has today in Miami launched two new Manchester United Edition watches- a Carrera and a Formula 1. Even the most ardent Mancunian would agree that there aren’t too many places on earth more different than Manchester and Miami, but there is a logic behind the choice of venue given the United team are now on their US Tour as… Read More
POSTED 31 Jul 2018
In Depth Review- TAG Heuer Formula 1 Gulf Special Edition Chronograph (Ref. CAZ101N)
The roll-out of TAG Heuer’s Gulf-branded watches continues, with the 2018 Gulf Special Edition Formula 1 following hot on the heels of the two Monaco Gulf watches launched earlier this year. Like the Monaco duo, the watch carries the famous blue and orange colours of Gulf Oil, whose iconic livery was worn by the Le Mans winning Porsches of the… Read More
POSTED 01 Jul 2018
First Look: Aston Martin Special Edition TAG Heuer Formula 1 & Carrera (Ref. CAZ101P, CAR2A1AB)
Yesterday at the 2018 Geneva International Motor Show TAG Heuer announced its new partnership with Aston Martin, and now less than 24 hours later, we can bring you the first photos of two Aston Martin-branded watches that accompany the deal. The two companies are already partners at the Red Bull Racing Formula 1 team, where perhaps confusingly, Aston Martin is… Read More
POSTED 07 Mar 2018
New Arrival- TAG Heuer Formula 1 Calibre 6 Automatic (Ref. WAZ2012, WAZ2013, WAZ2014)
We have a new mechanical Formula 1s, with a trio of new Calibre 6 models. The new Formula Calibre 6 is a subtle update to the model first introduced in 2014, with an updated dial, bezel and a larger case marking out the new comer. And in keeping with TAG Heuer’s commitment to aggressive pricing, the newest Formula 1 is… Read More
POSTED 23 Jul 2017
In Depth Review- TAG Heuer Formula 1 Senna Watch & Chronograph (Ref. CAZ1015, WAZ1012)
The use of ambassadors by watch brands is a sensitive and sometimes controversial topic among watch lovers. When selected carefully, the best ambassadors can be an incredibly powerful addition to the brand and many of the very best partnerships have lasted decades. So in the case of TAG Heuer, it was a welcome return when in 2015 the brand announced… Read More
POSTED 18 Feb 2017
First Look: TAG Heuer Manchester United Carrera & Formula 1 (Ref. CAR2A1J, CAZ101J)
TAG Heuer today has launched two new models to mark its partnership with Manchester United F.C. The tie-up was first announced in July 2016, with TAG Heuer appointed as the club’s Official Timekeeper and Global Partner- and now we have the watches to complement the deal. While TAG Heuer has announced a range of partnership with various Football (or Soccer… Read More
POSTED 09 Feb 2017
In Depth Review- TAG Heuer Formula 1 Blue Dial Chronograph and Watch (Ref. CAZ1014, WAZ1010)
TAG Heuer’s Formula 1 range has added a pair of blue-dial models for 2016, which gives us a good excuse to revisit the Formula 1 series. The F1 series kicked off way back in 1986, with the most significant change in the model’s history coming in 2015 when TAG Heuer introduced a new case based on the 1970s Autavia. Now,… Read More
POSTED 18 Sep 2016
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