The TAG Heuer S/el came to symbolise the revival of TAG Heuer in the late 1980s/ early 1990s as the first watch in a new generation of models. The brand had suffered from a lack of investment during the Piaget/ Lemania years and it was only when TAG acquired Heuer in 1985 that we began to see new ideas and… Read More
POSTED 11 Jan 2015
S/el
The TAG Heuer S/el was launched in 1987 with a design that was intended as much for the water as it was for the Boardroom. The distinctive part of the S/el was its linked bracelet, a feature which does somewhat date the watch back to the 1980s.
The S/el was the favourite watch of Ayrton Senna, who wore his digital/ analogue S/el on a tan leather strap.
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Gerhard Berger and TAG Heuer
Gerhard Berger is one of the more engaging Formula 1 personalities of the last 30 years. A very fast and capable driver in his own right, Berger always seemed to have the right balance between being 100% focused while in the car and being 100% focused on enjoying life when he was out of the car. After his driving career finished, he… Read More
POSTED 09 Dec 2012
The Personal Watch Collection of Ayrton Senna
Had it not been for that fateful weekend at Imola in 1994, Ayrton Senna would have turned 52 a couple of weeks ago. One of the first stories written on Calibre 11 back in 2009 was an overview of the Senna TAG Heuer Limited Editions, a post that is still popular, no doubt thanks to the renewed interest in Senna’s… Read More
POSTED 01 Apr 2012
McLaren TAG Heuer Box Set
In January of this year, I posted an article on Calibre 11 about the various McLaren- branded TAG Heuer watches released over the last few years, which you can read here. 1998 was a special year for McLaren, as it produced their first Drivers and Constructors World Championships since Ayrton Senna supported by Gerhard Berger triumphed in 1991. In fact,… Read More
POSTED 13 May 2010
The TAG Heuer McLaren Watches
TAG Heuer and the McLaren F1 team have had a long association, not just through common ownership (TAG formerly owning both TAG Heuer and 50% of what was called McLaren International; Ron Dennis of McLaren being a shareholder in TAG Heuer), but also through TAG Heuer’s sponsorship of the McLaren F1 team. In the mid-late 1990s McLaren was undergoing a… Read More
POSTED 27 Jan 2010
Ultimate Guide to the Ayrton Senna TAG Heuer Watches
For better or for worse, watch ambassadors have become an indispensable part of the marketing landscape these days. Some of them have a genuine affinity with the brand they’re representing, some see their watch deal as just another in their portfolio of brand endorsements. While the ambassador concept has begun to wear a little thin in some markets, I have… Read More
POSTED 21 Oct 2009
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